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HOW TO MANAGE YOUR ONLINE REPUTATION
DMC 3B/01 @Jourdainng, @Karrrmaine
#nct12
The opinion that a
person, group of people,
or an organization might
form of you based on
information they find
about you ...
Social media can
have disastrous
consequences if
used wrongly
CASE
@papaxristoutj:
So many Africans in
#Greece at least West
Nile mosquitoes will eat
homemade food.
CASE
@austincarroll: f****** is
one of those f****** words
you can f****** put
anywhere in a f******
sentence and it still f***...
People’s online activities and personal life
were separate from their work or school
ones.
How it used to
be…
In the age of social
media, with platforms
like LinkedIn, Twitter,
and Facebook,
people are expected
to be professionally
...
SOCIAL MEDIA IS NOW SEEN AS A
REFLECTION OF YOURSELF AND
YOUR VALUES.
nowadays, it is essential to know
how to manage your online reputation.
How does social media actually
work?
How much of what you are posting
is actually getting through?
THE EXPERIMENT:
Phil Simonetti, 60-year-old Facebook newcomer
Dictated and monitored every facebook move
Group of two doze...
WHAT THEY FOUND
• A bias against newcomers
• “Most Recent” doesn’t tell the whole story.
• Links are favored over status u...
1. Facebook's Bias Against Newcomers
- Most of Phil’s friends never saw any of Phil’s updates in the first
week
- Phil’s u...
2. The Velvet Rope: "Top News":
- Instructed different subgroups of the volunteers to interact with Phil
- Some volunteers...
3. "Most Recent" News Is Censored, Too.
- Most Recent does not contain every update from friends
- Even with Simonetti pos...
4. "Stalking" Your Friends Won't Get You Noticed.
- The test subject spent several days obsessively checking out the
posts...
5. Having Friends Who Stalk You WILL Help Your Popularity.
- Stalking does work in the other direction.
- Tasked a few vol...
6. Links Trump Status Updates, Photos and Videos Trump Links
- Phil switched between status updates and links
- Links appe...
7. The Power of Comments.
- Instructed different group of users to not only look in on Phil but also
to repeatedly comment...
8. Why Facebook Really is Like High School:
- By the end of the experiment, a few of the volunteers had still
literally ne...
Chan Than San Dawn Yang By2
Chan Than San Dawn Yang By2
“The user is fully responsible for his or
her own online reputation.”
Do you agree or disagree?
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
How to MANAGE your Online Rep
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How to MANAGE your Online Rep

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Diploma in Media and Communication
New Communications Technologies module
Singapore Polytechnic 2012

edited 2015
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How to MANAGE your Online Rep

  1. 1. HOW TO MANAGE YOUR ONLINE REPUTATION DMC 3B/01 @Jourdainng, @Karrrmaine #nct12
  2. 2. The opinion that a person, group of people, or an organization might form of you based on information they find about you online. ONLINE REPUTATIO N:
  3. 3. Social media can have disastrous consequences if used wrongly
  4. 4. CASE
  5. 5. @papaxristoutj: So many Africans in #Greece at least West Nile mosquitoes will eat homemade food.
  6. 6. CASE
  7. 7. @austincarroll: f****** is one of those f****** words you can f****** put anywhere in a f****** sentence and it still f****** makes sense.
  8. 8. People’s online activities and personal life were separate from their work or school ones. How it used to be…
  9. 9. In the age of social media, with platforms like LinkedIn, Twitter, and Facebook, people are expected to be professionally responsible for the personal content they post online. How it is now…
  10. 10. SOCIAL MEDIA IS NOW SEEN AS A REFLECTION OF YOURSELF AND YOUR VALUES.
  11. 11. nowadays, it is essential to know how to manage your online reputation.
  12. 12. How does social media actually work?
  13. 13. How much of what you are posting is actually getting through?
  14. 14. THE EXPERIMENT: Phil Simonetti, 60-year-old Facebook newcomer Dictated and monitored every facebook move Group of two dozen > volunteers who would record sightings of phil on their newsfeeds
  15. 15. WHAT THEY FOUND • A bias against newcomers • “Most Recent” doesn’t tell the whole story. • Links are favored over status updates, and photos and videos trump links. • “Stalking” your friends won’t get you noticed. • Raise your visibility by getting people to comment. • It’s hard to get the attention of “popular kids.”
  16. 16. 1. Facebook's Bias Against Newcomers - Most of Phil’s friends never saw any of Phil’s updates in the first week - Phil’s updates only started showing up more when volunteers were instructed to interact with him - Catch-22: To get exposure on Facebook, you need friends to interact with you - But you aren’t likely to have friends interacting if your updates if you don’t have exposure in the first place
  17. 17. 2. The Velvet Rope: "Top News": - Instructed different subgroups of the volunteers to interact with Phil - Some volunteers reported frequent sightings of his updates, while others saw him rarely – or never. - Top news will show you hours-old updates from some friends while ignoring newer postings from others.
  18. 18. 3. "Most Recent" News Is Censored, Too. - Most Recent does not contain every update from friends - Even with Simonetti posting updates, links, photos, and videos several times a day, a few of the volunteers found that the posts didn't appear in their Most Recent feeds
  19. 19. 4. "Stalking" Your Friends Won't Get You Noticed. - The test subject spent several days obsessively checking out the posts and photos of some volunteers - These specific volunteers had yet to see him in their feeds - The result was clear: the stalking accomplished nothing
  20. 20. 5. Having Friends Who Stalk You WILL Help Your Popularity. - Stalking does work in the other direction. - Tasked a few volunteers to actively seek out his Facebook page, clicking on his links and viewing his photos. - After a few days of constant clicking, not only did the friends doing the stalking begin to see Phil in their Top News feeds, others who weren’t stalking him began to notice him as well.
  21. 21. 6. Links Trump Status Updates, Photos and Videos Trump Links - Phil switched between status updates and links - Links appeared more frequently on others’ newsfeeds - Photos and videos appeared more often than the links Phil posted - Likely because they drive user engagement. Facebook likes clicks, because people spend more time on Facebook
  22. 22. 7. The Power of Comments. - Instructed different group of users to not only look in on Phil but also to repeatedly comment on his items - Phil surfaced on the feeds of still more friends.
  23. 23. 8. Why Facebook Really is Like High School: - By the end of the experiment, a few of the volunteers had still literally never seen Phil appear in their feeds, either Top News or Most Recent. - These were the "popular kids"—users of Facebook with 600 or more friends. - For marketers trying to tap Facebook—or individuals who see the service as a way to promote themselves—understanding how content propagates through the system is anything but a game.
  24. 24. Chan Than San Dawn Yang By2
  25. 25. Chan Than San Dawn Yang By2
  26. 26. “The user is fully responsible for his or her own online reputation.” Do you agree or disagree?

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