Building a social media strategy from scratch

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A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.

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Building a social media strategy from scratch

  1. 1. Building a Social Media Strategy from Scratch
  2. 2.   2,049 followers   1,285 followers
  3. 3. 1,663 followers 1,542 followers 3,218 followers 782 followers 384 followers
  4. 4. 3,334 followers 10,923 followers
  5. 5. Price Time Quality
  6. 6. Start with a focused area
  7. 7. Talk to a lot of people
  8. 8. Look at your competitors
  9. 9. IMPACT
  10. 10. REACH
  11. 11. ENGAGEMENT
  12. 12. Video Marketing
  13. 13. YouTube is the second largest search engine in the world.
  14. 14. Live streaming is up over 600% in the last year
  15. 15. By 2013, video will account for90% of consumer internet traffic
  16. 16. Video tours yield 35% in online sales conversion
  17. 17. A 7% increase in conversion rate, exceeded enrollment goals by 30%.
  18. 18. LEADS
  19. 19. o  People o  Events o  News o  Photos o  Stories o  Goals o  Crazy Ideas
  20. 20. 1.  Don’t get enamored by the tools2.  Start with a focused area3.  Talk to a lot of people4.  Look at your competitors5.  Build a broad strategy before tactics6.  Align with organizational goals7.  Build a team – don’t be a lone ranger8.  Measure everything
  21. 21. karlynmorissette@gmail.com www.doteduguru.com @KarlynM www.rebelphd.com

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