Why Impact matters
Karl Wilding, NCVO
November 2013
'If I am scuppered I'm
leaving you £1,000 to
do some of the things
we talked about.'

Edward Vivian Birchall
What is Impact?
• Impact is overall change we seek to
achieve.
• What we do – our outputs – designed
to deliver impact.
• ...
Definitions
• Impact – broad or longer-term effects of project or
organisation’s work.
• Outcomes – intermediary changes, ...
The brave new world of
doing good
6
Source: www.flickr.com/photos/23950335@N07/5506637899/
Changing attitudes:
donors, buyers or
investors?
Commissioners are also looking for
impact
What works & evidence
Impact Practice Cycle
Impact increasingly will be about engagement…
And finally: some examples, big
and small…
http://www.charitywater.org/
http://www.syfab.org.uk/
http://www.colalife.org/
http://www.childsifoundation.org/
http://www.simononthestreets.co.uk/
http://www.nowproject.co.uk/
The people behind these
initiatives know far more about
impact than me
http://www.ncvo.org.uk/practical-support
http://ins...
Why voluntary organisations need to demonstrate their impact
Why voluntary organisations need to demonstrate their impact
Why voluntary organisations need to demonstrate their impact
Why voluntary organisations need to demonstrate their impact
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Why voluntary organisations need to demonstrate their impact

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Why voluntary organisations need to demonstrate their impact - a few thoughts on why impact matters more than ever with some exampels of charities that I think are good.

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  • NCVO started in 1919 as the National Council of Social Services thanks to a £1,000 legacy from Edward Vivian Birchall who died at the Somme in France in 1916 on his 32nd birthday.
    Impact is a long term thing…
    Chairman Mao’s quote re the impact of the French Revolution: it’s too early to tell…
    http://vinaylal.wordpress.com/tag/mao-on-the-french-revolution/
  • Impact is the difference you make.
    A way of thinking.
    Embodied in strategy, embraced by leadership.
    Achieving impact: why a voluntary organisation exists!
  • People want to do good. They don’t care in which sector they do it.
    So for the time precious, the cash poor, the outcome is the same: if they don’t think that we are using their resource to make the biggest impact, we wont be in the business of doing good.
    Note this is a relative proposition, not an absolute. It’s no longer good enough to say we do good in the voluntary sector.
  • Why we need to get better at impact: media scrutiny
  • www.flickr.com/photos/23950335@N07/5506637899/
    Why we need to get better at impact: more regulation
  • Why we need to get better at impact: more measurement. More data.
    Though I want to be clear that demonstrating impact isnt a synonym for measurement
    Goodheart’s law is very important: http://en.wikipedia.org/wiki/Goodhart's_law
  • Giving as an investment (which requires a return)
    Philanthrocapitalism
    Impact investing
    Blended Value
    Habits/culture of equity analysis
    Scaling, metrics
    And financial tools
    SIBs, loans (patient capital, microfinance)
  • In an age of austerity we need to better understand what provides absolute – and relative – value for money. It’s all part of the impact equation.
  • We need to start thinking about theories of change, and log frames: in other words, what’s the relationship between the changes we see in the world and the inputs that we are using…or asking for.
    Input: Pie mix
    Output: Pies made (100 pies made etc), pies sold (Number pies sold, year on year)
    Outcome: More pies consumed (Customer surveys etc.), customer satisfied (repeat business, surveys, interviews etc.).
    Impact: Obesity etc. (NHS Statistics – analysed pie eating Vs. non-pie eating, randomised testing, control groups etc.).
  • We can do all the assessment in the world…but we still need to communicate our impact.
    And in a world where networks are the new organisation what we really want is our networks to communicate our impact, not us.
    Have a look at Beth’s Blog for some tips: http://www.bethkanter.org/
  • Why voluntary organisations need to demonstrate their impact

    1. 1. Why Impact matters Karl Wilding, NCVO November 2013
    2. 2. 'If I am scuppered I'm leaving you £1,000 to do some of the things we talked about.' Edward Vivian Birchall
    3. 3. What is Impact? • Impact is overall change we seek to achieve. • What we do – our outputs – designed to deliver impact. • Impact significantly bigger and more important than evaluating, or monitoring, or measuring.
    4. 4. Definitions • Impact – broad or longer-term effects of project or organisation’s work. • Outcomes – intermediary changes, designed to achieve overall impact. • Experiences – how people feel while being involved in your services. • Outputs – your services, projects, work activities … these are not impacts, they’re designed to achieve them.
    5. 5. The brave new world of doing good
    6. 6. 6
    7. 7. Source: www.flickr.com/photos/23950335@N07/5506637899/
    8. 8. Changing attitudes: donors, buyers or investors?
    9. 9. Commissioners are also looking for impact
    10. 10. What works & evidence
    11. 11. Impact Practice Cycle
    12. 12. Impact increasingly will be about engagement…
    13. 13. And finally: some examples, big and small…
    14. 14. http://www.charitywater.org/
    15. 15. http://www.syfab.org.uk/
    16. 16. http://www.colalife.org/
    17. 17. http://www.childsifoundation.org/
    18. 18. http://www.simononthestreets.co.uk/
    19. 19. http://www.nowproject.co.uk/
    20. 20. The people behind these initiatives know far more about impact than me http://www.ncvo.org.uk/practical-support http://inspiringimpact.org/ But if you want to stay in touch… Twitter: @karlwilding Blog: http://blogs.ncvo.org.uk/author/karl-wilding/

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