Journalism 2

752 views

Published on

Presentation given to journalism undergrads at UCA Farnham on 16th November 2009. Looking at how the web is changing journalism and how RBI is responding

Published in: News & Politics, Technology
  • Be the first to comment

Journalism 2

  1. 1. Journalism 2.0 Karl Schneider Editorial Development Director RBI UK
  2. 2. RBI UK <ul><li>Part of Reed Business, a subsidiary of Reed Elsevier </li></ul><ul><li>2,300 staff </li></ul><ul><li>400 journalists </li></ul><ul><li>~£300m turnover </li></ul><ul><li>>50% of revenue online </li></ul>
  3. 3. RBI UK <ul><li>Aerospace </li></ul><ul><li>Agriculture </li></ul><ul><li>Banking </li></ul><ul><li>Catering </li></ul><ul><li>Chemicals </li></ul><ul><li>Computing </li></ul><ul><li>Construction </li></ul><ul><li>Electronics </li></ul><ul><li>Healthcare </li></ul><ul><li>Industrial </li></ul><ul><li>Optical </li></ul><ul><li>Personal Care </li></ul><ul><li>Personnel </li></ul><ul><li>Property </li></ul><ul><li>Recruitment </li></ul><ul><li>Road Transport </li></ul><ul><li>Science </li></ul><ul><li>Social Care </li></ul><ul><li>TV & Film </li></ul><ul><li>Travel </li></ul><ul><li>Utilities </li></ul>21 Markets, >100 products
  4. 4. 40 magazines
  5. 5. 15 Community Websites
  6. 6. 15 Community Websites
  7. 7. Characteristics of the Web for journalism <ul><li>Multi-media </li></ul><ul><li>Distributed </li></ul><ul><li>Global </li></ul><ul><li>Measurable </li></ul><ul><li>Interactive </li></ul>
  8. 8. “ Cover what you do best, and link to the rest” — Jeff Jarvis, Buzzmachine, 22nd Feb 2007
  9. 9. <ul><li>Define a beat </li></ul><ul><li>Do original reporting </li></ul><ul><li>Link to the best coverage elsewhere </li></ul>Aim to be the best place to visit for all information on a subject
  10. 11. The Role of Social Media
  11. 12. The Role of Social Media
  12. 13. Back to our roots?
  13. 14. Covering a beat - Then Lorem ipsum dolor sit amet, the si thesi consectetur adipiscing elit. Fusce quis dolor quis massa luctus lacinia sed at risus. Mauris iaculis ultricies venenatis. Mauris ornare dui at quam molestie non imperdiet dolor Lorem ipsum dolor sit amet, the si thesi consectetur adipiscing elit. Fusce quis dolor quis massa luctus lacinia sed at risus. Mauris iaculis ultricies venenatis. Mauris ornare dui at quam molestie non imperdiet dolor ? !
  14. 15. Covering a beat - Now Lorem ipsum dolor sit amet, the si thesi consectetur adipiscing elit. Fusce quis dolor quis massa luctus lacinia sed at risus. Mauris iaculis ultricies venenatis. Mauris ornare dui at quam molestie non imperdiet dolor Lorem ipsum dolor sit amet, the si thesi consectetur adipiscing elit. Fusce quis dolor quis massa luctus lacinia sed at risus. Mauris iaculis ultricies venenatis. Mauris ornare dui at quam molestie non imperdiet dolor ? !
  15. 16. The news process Track Discuss Research Filter Create Discuss Discuss Discuss
  16. 17. The barriers to change <ul><li>Teams built for print </li></ul><ul><ul><li>Structures </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><li>Tools not fit for purpose </li></ul><ul><ul><li>Authoring tools built for print </li></ul></ul><ul><ul><li>Web tools inflexible </li></ul></ul>
  17. 18. Changing team structures: Yesterday Editor News Editor Features Editor Section Editor Website Editor Reporter Reporter Feature writer Feature writer Writer Writer
  18. 19. Changing team structures: Today Brand Editor Magazine Editor Content Editor Website Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist
  19. 20. Re-skilling editorial teams <ul><li>New training programmes, e.g: </li></ul><ul><ul><li>Essentials of online content </li></ul></ul><ul><ul><li>Engaging with online communities </li></ul></ul><ul><ul><li>Video editing </li></ul></ul><ul><li>Informal sharing </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Wiki </li></ul></ul><ul><li>Changing recruitment channels </li></ul>
  20. 21. Questions

×