WWW.DRKARLPOPP.COM          HYBRID REVENUE MODELS          AND HYBRID BUSINESS          MODELSCopyright © 2011 Dr. Karl Po...
What drives me?     • Modeling, Construction and evaluation of       business models and revenue models for       software...
Background information                              http://www.drkarlpopp.com/BusinessMod     Business Models          els...
Business, Business Model and Revenue model                                                    Business                has ...
What is a Business pattern?                                            Business                                           ...
Business Patterns                            Type of Goods/Services offered                              Financial     Phy...
Hybrid Business Model for Software as a product                         Type of Goods/Services offered                    ...
Hybrid Business Model for Software as a service                         Type of Goods/Services offered                    ...
SAP Revenue Models (excerpt)                                                            Revenue                           ...
Microsoft Revenue Models (excerpt)                                    Indirect                                            ...
Google Revenue Models (excerpt)                                     Revenue     Revenue                                   ...
Google Search Services and   Compensation                                                                          Search ...
Comparison of the three revenue models                                          SAP                  Microsoft            ...
Background information                              http://www.drkarlpopp.com/BusinessMod     Business Models          els...
Video lessons      • Get your education online at        mindbites.com:      • http://www.mindbites.com/lesson/13903-     ...
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business models and revenue models in the software industry

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business models and revenue models in the software industry

  1. 1. WWW.DRKARLPOPP.COM HYBRID REVENUE MODELS AND HYBRID BUSINESS MODELSCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  2. 2. What drives me? • Modeling, Construction and evaluation of business models and revenue models for software companies • Why? I would like to use that knowledge to – Select a software partner ecosystem that fits the business and revenue model of a software company – Create new software business and revenue modelsCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  3. 3. Background information http://www.drkarlpopp.com/BusinessMod Business Models elsintheSoftwareindustry.html in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Business Models, partnership models and ecosystems in the software industry Examples from over 50 software companies click here to orderCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  4. 4. Business, Business Model and Revenue model Business has one has one or many or many Business Revenue model Model consists consists of of Business Revenue pattern stream Causality relationshipCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  5. 5. What is a Business pattern? Business Patterns consists of tuples of Type of Business Goods and model Services Archetype Based on the work by Weill et. al.Copyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  6. 6. Business Patterns Type of Goods/Services offered Financial Physical Intangible Human Creator Entrepreneur Manufacturer Inventor n/a Distributor Financial Wholesaler, IP n/a trader Retailer distributor Lessor Financial Physical IP lessor Contrac- lessor lessor tor Broker Financial Physical IP broker HR broker broker broker Based on the work by Weill et. al.Copyright ©Intellectual http://www.drkarlpopp.com IP = 2011 Dr. Karl Popp property
  7. 7. Hybrid Business Model for Software as a product Type of Goods/Services offered Financial Physical Intangible Human Creator Entrepreneur Manufacturer Inventor n/a Distributor Financial Wholesaler, IP n/a trader Retailer distributor Lessor Financial Physical IP lessor Contrac- lessor lessor tor Broker Financial Physical IP broker HR broker Software vendors provide broker broker maintenance and support services and/or consulting Business pattern used in the business modelCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  8. 8. Hybrid Business Model for Software as a service Type of Goods/Services offered Financial Physical Intangible Human Creator Entrepreneur Manufacturer Inventor n/a Distributor Financial Software vendors provide hardware Wholesaler, IP n/a usage to customers as part of SaaS trader Retailer distributor Lessor Financial Physical IP lessor Contrac- lessor lessor tor Broker Financial Physical IP broker HR broker Software vendors provide operating, broker broker maintenance and support services Business pattern used in the business modelCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  9. 9. SAP Revenue Models (excerpt) Revenue Revenue Revenue Revenue model for model for model model for reselling partner for SaaS partner ecosystem consulting solutions consists of SAP Revenue consists of Revenue Revenue model for Revenue Revenue model for Software model for model for SaaP adaption/ support maintenance extension Largest share of revenueCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  10. 10. Microsoft Revenue Models (excerpt) Indirect Revenue Revenue Revenue Revenue model for model model for model for appliance for SaaS partner sales consulting ecosystem consists of Microsoft Revenue consists of Direct Revenue Revenue Revenue model for model for model for support maintenance SaaP Largest share of revenueCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  11. 11. Google Revenue Models (excerpt) Revenue Revenue model for model for partner SaaS ecosystem consists of Google Revenue consists of Revenue Revenue Revenue model for model for model for SaaP support broker Largest share of revenueCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  12. 12. Google Search Services and Compensation Search customers compensate for the search service with data about their search interest Advertising Search payments Compensation Advertising PPC Search Search Google Service Customers adver- Customers tising service Products, Assets or Compensation ServicesCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  13. 13. Comparison of the three revenue models SAP Microsoft Google Main business Software as a Software as a Broker model product (hybrid) product (hybrid) (hybrid) Main source of Maintenance and Indirect license Advertising revenue support revenue non-monetary No Yes (Bing) Yes (Broker) Revenue streams Revenue synergies SaaP maintenance, Ecosystem and SaaS Advertising and all between e.g. … support and SaaS other businesses Impact of existing Customer ecosystem Partner Ecosystem Customer and ecosystems funds innovations funds innovations partner ecosystem and subsidizes new and subsidizes new subsidizes new business business businessCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  14. 14. Background information http://www.drkarlpopp.com/BusinessMod Business Models elsintheSoftwareindustry.html in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Business Models, partnership models and ecosystems in the software industry Examples from over 50 software companies click here to orderCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com
  15. 15. Video lessons • Get your education online at mindbites.com: • http://www.mindbites.com/lesson/13903- software-business-model-basics • http://www.mindbites.com/lesson/13904- software-revenue-modelsCopyright © 2011 Dr. Karl Popp http://www.drkarlpopp.com

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