Introduction To Social Media

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A presentation which accompanied my talk at The Hub, Bombay on 25th Feb 2010.

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Introduction To Social Media

  1. 1. Introduction to Social Media
  2. 2. … or just a bunch of really cool stories
  3. 3. lets get some stuff out of the way
  4. 4. The World has Changed
  5. 5. <ul><li>Everyone is a media company </li></ul>(wasn’t this the same before the world changed?) <ul><li>Ideas that spread, win </li></ul><ul><li>Twitter – 45 Million visitors Globally </li></ul><ul><li>YouTube – 20 hours of video uploaded every minute </li></ul><ul><li>Facebook – Fourth largest country in the world! </li></ul><ul><li>One million new blogs go live – Each day </li></ul>
  6. 6. <ul><li>Do like a media company does… put your ideas out there </li></ul>(caveat) <ul><li>Use everyone else’s reach to have the idea spread… and Win </li></ul>
  7. 7. why But why will people spread my stuff? And how? Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
  8. 8. That’s the concept, anyway. Now for some application.
  9. 9. <ul><li>Social Media gives us the following 5 opportunities: </li></ul><ul><li>Listening </li></ul><ul><li>Speaking </li></ul><ul><li>Engaging </li></ul><ul><li>Evangelizing </li></ul><ul><li>Adopting </li></ul>Jargon Alert! You can sleep through this slide
  10. 10. <ul><li>For an effective Social Media initiative, we must consider the 4Ps </li></ul><ul><li>People </li></ul><ul><li>Purpose </li></ul><ul><li>Plan </li></ul><ul><li>Process </li></ul>Jargon Alert! You can sleep through this slide
  11. 11. Enough! Story Time.
  12. 20. Seth Godin – sethgodin.typepad.com Photo courtesy: Joi from Flickr Chris Brogan – chrisbrogan.com Photo courtesy: BenSpark from Flickr Gary Vaynerchuck – garyvaynerchuck.com Photo courtesy: Jicedsoul photography .:teymur madjderey from Flickr Standing on the shoulders of giants, AKA Further Reading
  13. 21. I’m Mihir Karkare and we are Social Wavelength. Feedback: socialwavelength.com/feedback +91-98703-99493 [email_address] socialwavelength.com twitter.com/karkaremtg facebook.com/karkaremtg

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