Pinterest. Not just another social media platform.

630 views

Published on

Originally presented at NCTech4Good conference, June 2012.

Published in: Social Media, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
630
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Pinterest. Not just another social media platform.

  1. 1. Pinterest Not just another social media channel Monday, May 7, 12
  2. 2. Who Am I? • Good morning – I’m Karin Tracy. • VP of Creative Services for Confluence • Over 90% of our clients are nonprofits, member organizations and foundations. @ConfluenceCorp Monday, May 7, 12
  3. 3. We are hard-wired to respond to visual stimuli @ConfluenceCorp Monday, May 7, 12
  4. 4. So, what is Pinterest? @ConfluenceCorp Monday, May 7, 12
  5. 5. Pinterest is... • a visual bulletin board • a shared and collaborative bookmark repository • a community building tool • a source of traffic for your website @ConfluenceCorp Monday, May 7, 12
  6. 6. A members-only site • All users must request an invitation • Fret not! Users receive invitations within a day or two • Once invited, you can create an account with email address and password or log in using either Facebook or Twitter @ConfluenceCorp Monday, May 7, 12
  7. 7. Explosive User Growth! • May 2011: 418,000 users • July 2011: 1,030,000 users • September 2011: 2,023,000 users • November 2011: 4,855,000 users • January 2012: 11,716,000 users – 2,802% growth in 8 months! The fastest standalone site in history to cross the 10 million mark @ConfluenceCorp Monday, May 7, 12 Source: Mashable/Comscore
  8. 8. Female Male 20% 80% @ConfluenceCorp Monday, May 7, 12 Who is the average Pinterest user? Source: Experian Hitwise December 2011
  9. 9. 0-17 18-24 25-34 35-44 45-54 55-64 5% 2% 5% 16% 25% 17% 30% And, age range? @ConfluenceCorp Monday, May 7, 12 Source: Experian Hitwise December 2011 65 and older
  10. 10. $0-$25k $25-50k $50-$75k $75-$100k 5% 16% $100-$150k $150k or more 5% 17% 26% 31% Annual Household Income @ConfluenceCorp Monday, May 7, 12 Source: Experian Hitwise December 2011
  11. 11. Facebook Pinterest Tumblr Twitter LinkedIn 0% 3% 3% 14% 89 14% 65% 405 Duration/engagement minutes per month @ConfluenceCorp Monday, May 7, 12 Source: JeffBullas.com March 2012 Google+
  12. 12. “Do you trust the information and advice you get from...” • BLOGS: Yes – 81% • PINTEREST: Yes – 81% • TWITTER: Yes – 73% • FACEBOOK: Yes – 67% @ConfluenceCorp Monday, May 7, 12 Source: BlogHer/SocialMediaToday March 2012
  13. 13. So what does that mean? • Women account for 85% of all consumer purchases • Represent a $2.4 trillion market • Donations and gifts to charities and nonprofits are made more often by women • Pinterest is a trusted source of information and advice for women • Users are spending more time on Pinterest than any other social network besides Facebook @ConfluenceCorp Monday, May 7, 12
  14. 14. Let’s dive in! @ConfluenceCorp Monday, May 7, 12
  15. 15. Dashboard • View by – Everything – Videos – Popular – Gifts •Gray banner with price is automatically added if you enter the cost •Friends to follow – Auto suggested •Recent Activity – Shows new followers, repins and likes @ConfluenceCorp Monday, May 7, 12
  16. 16. Boards and Pins • Boards are categories (category names are freeform – not a set list) • Pins are individual photos or videos that are assigned to a board @ConfluenceCorp Monday, May 7, 12
  17. 17. Boards @ConfluenceCorp Monday, May 7, 12
  18. 18. Pin • A pin is one image or video • Clicking on the image or video opens a new browser window and redirects the user to the referring website • The pug picture was pinned from CuteOverload.com and a click takes user to that page on CuteOverload.com @ConfluenceCorp Monday, May 7, 12
  19. 19. 3 Ways to Pin • Upload a photo from your computer • Add Pinmarklet to your browser and pin from any webpage. If there are multiple pictures on a webpage, you will be prompted to choose one for Pinterest • Use the Pin it sharing button on participating sites @ConfluenceCorp Monday, May 7, 12
  20. 20. Keywords and Prices • When you pin a photo/video, choose descriptive keywords in the text area • If you are pinning an item with a cost associated (product, donation level, registration) include the cost in the description • Pins with cost banners automatically appear on dashboards AND within the Gifts menu @ConfluenceCorp Monday, May 7, 12
  21. 21. Repinning & Liking • Other users repin pins of interest • Repins are immediately loaded onto followers landing page AND the Pinterest home page • Likes are saved to the users profile but are not loaded onto pages as described above @ConfluenceCorp Monday, May 7, 12
  22. 22. Nonprofits on Pinterest @ConfluenceCorp Monday, May 7, 12
  23. 23. Amnesty International @ConfluenceCorp Monday, May 7, 12
  24. 24. Amnesty International • Amnesty International has 14 boards with 176 pins • This board, Facts, has 5805 followers on only 22 pins @ConfluenceCorp Monday, May 7, 12
  25. 25. Amnesty International • Fair Trade board offers prices and direct links back to Amnesty International’s Fair Trade shop • Note hashtag – #fairtrade – in the board description @ConfluenceCorp Monday, May 7, 12
  26. 26. NRDC Save BioGems @ConfluenceCorp Monday, May 7, 12
  27. 27. NRDC Save BioGems • National World Penguin Day board has only 8 pins, but is followed by 1,877 users • Have fun with your boards – even a serious topic like conservation can be presented in a friendly and engaging manner @ConfluenceCorp Monday, May 7, 12
  28. 28. Unicef @ConfluenceCorp Monday, May 7, 12
  29. 29. Unicef • Unicef TV board has 75 pinned video reports from Unicef campaigns and efforts around the world • 6,116 followers @ConfluenceCorp Monday, May 7, 12
  30. 30. AARP @ConfluenceCorp Monday, May 7, 12
  31. 31. AARP • AARP’s core audience does not fit into the main Pinterest userbase • However, they have 686 followers of the main account • And the Quotes to Live By board has 1671 followers @ConfluenceCorp Monday, May 7, 12
  32. 32. PETA @ConfluenceCorp Monday, May 7, 12
  33. 33. PETA • You can allow other Pinterest users to post to your boards. Encourage collaboration amongst your staff • The Vegan Products board allows PETA to drive traffic to companies and supporters of their mission @ConfluenceCorp Monday, May 7, 12
  34. 34. Ideas for Nonprofits @ConfluenceCorp Monday, May 7, 12
  35. 35. Environmental Organization • Recycling or reuse projects in your city or community • Parks and local green areas • Outdoor activities for people of all ages • Endangered species • Community cleanups @ConfluenceCorp Monday, May 7, 12 • Earth Day • Gardening, responsible watering, plants, community tree plant-a-thons • DIY green – rain barrels, composting, small solar projects
  36. 36. Animal Shelter/Rescue • Adoptable pets • Quality pet food, pet products, toys • Rescue success stories • Topical news about animals • Animal events occurring within the community • Donate now • Pet food recipes/treats • Wishlist • Funny animal pics/videos • Sponsors/supporters @ConfluenceCorp Monday, May 7, 12
  37. 37. School* • Student projects • Favorite books by grade/year • Art from art class • Musical instruments offered by band department • Video of different teachers – thirty seconds each • Activities for kids/pre-teens/ teens to download • Classroom decorating ideas/ contest • Curricula/syllabi • Amazon wishlist *Be aware of your school’s regulations about including children's recognizable faces @ConfluenceCorp Monday, May 7, 12
  38. 38. Women’s Organization • Influential women in history • Issues around discrimination in the workplace • Women in politics or positions of prominence • Women’s health • Local ‘Superwomen’ – collaborative community board • Reproductive rights (if applicable) • Mom of the Year • Mothering-related (if applicable) • Local girl or young women’s groups/events • Healthy diet and lifestyle @ConfluenceCorp Monday, May 7, 12
  39. 39. Hospital/Health-Related • Medical research stories related to your mission/area of expertise • Positive images/video of healthy people who have benefitted from your service or care • Wishlist, toys, cheer items • Fundraising • Infographics about specific health issues • Healthy lifestyle - exercise, balanced meals, stress reducers @ConfluenceCorp Monday, May 7, 12
  40. 40. Veteran’s Organization • Soldiers returning from overseas or active duty • Important events or dates in military history • Armed Services historical photos • Family support • Military awards and medals • Acclimating to civilian life or return to the States • Uniforms from different branches • Medical/mental information specific to vets • Working animals in the military @ConfluenceCorp Monday, May 7, 12
  41. 41. Member Organization • Member pictures/stories • Upcoming events • Brag board for ‘above-andbeyond’ member accomplishment • How-to videos • Images/videos related to organization’s mission • Bookstore, swag, ongoing education/certification • Toolkits – resources, apps, websites relevant to your members @ConfluenceCorp Monday, May 7, 12 • Benefits offered to members
  42. 42. 5 Reasons to Join @ConfluenceCorp Monday, May 7, 12
  43. 43. Reason #1 - Huge Community • Pinterest is a rapidly growing community, composed of users who are hungry for a different kind of social media experience @ConfluenceCorp Monday, May 7, 12
  44. 44. Reason #2 - Engaged Audience • Pinterest has an engaged audience that closely matches the target audience for many nonprofits @ConfluenceCorp Monday, May 7, 12
  45. 45. Reason #3 - Gifts • The Gifts section is widely visited and provides exposure for your nonprofit fundraising efforts @ConfluenceCorp Monday, May 7, 12
  46. 46. Reason #4 - Analytics • You can easily track referral traffic through Google Analytics and ShareThis/AddThis • See which images from your site have been pinned by going to: http://pinterest.com/source/yourdomain.org/ • Use third-party tools like Pinreach.com (analytics only), Pinerly.com (analytics, pin scheduler, management tool) @ConfluenceCorp Monday, May 7, 12
  47. 47. Reason #5 - Referral Traffic • Pins back to your website count as referring traffic / incoming links and can help improve your search engine ranking • Pinterest generates more referral traffic to websites than YouTube, Google+ and LinkedIn COMBINED @ConfluenceCorp Monday, May 7, 12 Source: JeffBullas.com/Shareaholic
  48. 48. Questions? Comments? @ConfluenceCorp Monday, May 7, 12

×