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Blogs asmediasources hicss-presentation2010


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Kevin Wallsten talk at HICSS

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Blogs asmediasources hicss-presentation2010

  1. 1. KEVIN WALLSTEN DEPARTMENT OF POLITICAL SCIENCE CALIFORNIA STATE UNIVERSITY, LONG BEACH [email_address] Beyond Agenda Setting: The Role of Political Blogs as Sources in Newspaper Coverage
  2. 2. The Influence of Political Blogs <ul><li>Election campaigns </li></ul><ul><ul><li>(Bloom & Kerbel, 2007; Trippi, 2004; Williams et al., 2005) </li></ul></ul><ul><li>Relationship between representatives and constituents </li></ul><ul><ul><li>(Auty, 2005; Coleman, 2005; Ferguson et al., 2006; Sroka, 2006) </li></ul></ul><ul><li>International affairs </li></ul><ul><ul><li>(Drezner & Farrell, 2004b; McKinnon, 2007; Zuckerman, 2007) </li></ul></ul>
  3. 3. Survey Evidence
  4. 4. Survey Evidence
  5. 5. Other Survey Evidence <ul><li>Loechner (2007) </li></ul><ul><ul><li>84 percent of journalists said they would or already have used blogs as a primary or secondary source for their articles </li></ul></ul><ul><li>Brodeur & MarketWire (2008) </li></ul><ul><ul><li>Over 75 percent of reporters regularly check in with blogs to get story ideas, story angles and insight into the tone of an issue </li></ul></ul><ul><li>Davis (2009) </li></ul><ul><ul><li>Reporters are familiar with a large number of popular blogs but are more likely to read liberal blogs than conservative blogs. </li></ul></ul>
  6. 6. Issue Specific, Non-Survey Evidence <ul><li>Downing Street Memo </li></ul><ul><ul><li>Schiffer (2006) </li></ul></ul><ul><li>War in Iraq </li></ul><ul><ul><li>Heim (2008) </li></ul></ul><ul><li>35 Issues from 2004 Campaign </li></ul><ul><ul><li>Wallsten (2007) </li></ul></ul>
  7. 7. Questions about Blog Influence Over Media <ul><li>Are journalists influenced by a large number of political blogs from all sides of the political spectrum? </li></ul><ul><li>Do political blogs influence media coverage on a wide array of important political issues? </li></ul><ul><li>How do journalists incorporate the information they read on political blogs into their reporting on political events? </li></ul><ul><li>If bloggers are quoted or cited, how prominently are these quotes and citations featured in news reports? </li></ul>
  8. 8. Measuring Print Media References <ul><li>What time frame? </li></ul><ul><ul><li>January 1, 2004 to December 31, 2008 </li></ul></ul>
  9. 9. Measuring Print Media References <ul><li>Which print outlets to search in? </li></ul><ul><ul><li>National newspapers </li></ul></ul><ul><ul><ul><li>The New York Times </li></ul></ul></ul><ul><ul><ul><li>Washington Post </li></ul></ul></ul><ul><ul><ul><li>Washington Times </li></ul></ul></ul><ul><ul><li>American Wire Service </li></ul></ul><ul><ul><ul><li>Associated Press </li></ul></ul></ul>
  10. 10. Measuring Print Media References <ul><li>Which blogs to look for? </li></ul><ul><ul><li>Focus on popular political blogs </li></ul></ul><ul><ul><ul><li>Karpf’s Blogosphere Authority Index (BAI) </li></ul></ul></ul><ul><ul><ul><li>The Truth Laid Bear Ecosystem </li></ul></ul></ul>
  11. 11. Measuring Print Media References <ul><li>How to find references to these blogs? </li></ul><ul><ul><li>Blog title, URL and the words “blog” or “website” </li></ul></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>“ instapundit” AND “blog” or “website” </li></ul></ul></ul><ul><ul><ul><li>“ Daily Kos” OR “dailykos” AND “blog” or “website” </li></ul></ul></ul>
  12. 12. Questions <ul><li>How often are blogs used as sources? </li></ul><ul><li>Which kinds of blogs are most used? </li></ul><ul><li>Which specific blogs are most referenced? </li></ul><ul><li>How prominently are blogs featured? </li></ul><ul><li>What issues are they referenced in? </li></ul>
  13. 13. Print Media References to Popular Political Blogs
  14. 14. Print Media Mentions by Blog
  15. 15. Print Media References to Blogs by Type
  16. 16. Print Media References to Blogs by Issue
  17. 17. Summary of Findings <ul><li>Most quote and/or cite information from blogs </li></ul><ul><li>Power-law distribution of citations </li></ul><ul><ul><li>80-20 rule </li></ul></ul><ul><li>More popular blogs appear to be more frequently cited </li></ul><ul><li>Liberal blogs far more likely to be cited </li></ul><ul><li>Daily Kos, Huffington Post and Wonkette are most popular </li></ul><ul><li>Particularly important for election coverage </li></ul>
  18. 18. Future Research <ul><li>Broadcast coverage? </li></ul><ul><li>Blog popularity: cause or effect of coverage? </li></ul><ul><li>What causes blog references? </li></ul><ul><li>A new tune or the same old song? </li></ul>