Tns 10 key learning points on digital in africa january 2012

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Tns 10 key learning points on digital in africa january 2012

  1. 1. Summing up the key themes from the Digital Life conference
  2. 2. Growth of digital in Africa and SouthAfrica is huge, is mobile and issocialMarketers need to be adaptingcommunication to this reality as it willbecome the primary media channel
  3. 3. Brand communication and experience needs to be made more relevant to consumers in social media space
  4. 4. The introduction of low-cost smartphones will change the landscape dramatically – having brand content available will be key The introduction of low- cost smartphones will change the landscape dramatically Having localised brand content available will be key
  5. 5. Consumers are looking for“immediacy” in brand interactionsand experiences – only mobile candeliver this
  6. 6. Social media brand interaction isa 24/7/365 activity – resourceappropriately
  7. 7. Facebook users are fastapproaching the 1 billionmark – 4,7 million in SAwith 3,4 million onmobile phones
  8. 8. Social = sharing and expressing feelings Social = sharing and expressing feelings – brand experience must facilitate this
  9. 9. Make it social, keep it simple, create brand stories worthsharing, integrate with other platforms
  10. 10. Social changes thepath to purchase –zero moment of truth
  11. 11. Social media = “word of mouth” on steroids
  12. 12. Digital LifeFor more information on Digital Life visit:www.tnsdigitallife.comTo purchase any of the Digital Life country reports, pleasecontact:Mark Molenaarmark.molenaar@tnsglobal.comSteven WattSteven.watt@tnsglobal.comKarin du Chennekarin.duchenne@tnsglobal.com

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