Bun in the Oven

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Bun in the Oven

  1. 1. Christina Davis<br />Karina Munoz<br />
  2. 2. Capstone 1<br />Product Category<br />Trendy Maternity Apparel<br />Brand Name<br />Bun in the Oven<br />
  3. 3. Benchmark Websites<br />
  4. 4. Capstone 2<br />Theme<br />Humor<br />Fun<br />Relevance<br />Enjoyable journey for expectant mothers<br />
  5. 5. Capstone 3<br />Target Customer<br />Married Women<br />Mid 20’s to Late 30’s<br />Household income: $50,000 to $100,000<br />Marketing Objectives<br />Social Media & E-mail<br />
  6. 6. Capstone 3<br />Trends<br />Celebrity Pregnancies<br />Bo-ho chic, maxi dresses<br />“Go Green”<br />
  7. 7. Capstone 4<br />Virtual Catalog Plan<br />“Must Haves”<br />Featured on Home Page<br />Presentation<br />Fabric & Care Details<br />Individual Product Detail Pages<br />
  8. 8. Capstone 5<br />Logo<br />Vision Statement<br />
  9. 9. Capstone 6<br />Site Map<br />
  10. 10. Capstone 7<br />Layout<br />Home<br />1 column fixed, centered, header and footer template<br />Merchandise<br />2 column fixed, left sidebar, header and footer template<br />
  11. 11. Capstone 8<br />Brand Image<br />Polka Dot, Header & Footer<br />Warm, Natural Colors<br />Round, Bubble Font<br />
  12. 12. Capstone 9<br />Special Event Information<br />Free Shipping<br />Opens new window with detailed information<br />
  13. 13. Capstone 10<br />Virtual Catalog<br />4 Main Categories<br />Sub-categories under all<br />
  14. 14. Usability Test Results<br />Clarity & Ease of Use<br />cute, functional layout, easy to use<br />Navigation<br />fairly easy, good sense of product<br />Usability Errors<br />formatting issues between sites<br />add website titles<br />Suggestions<br />simpler font<br />

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