Independent business owners and consultantsTechnology companiesStartupsEducationEnterprise TruckingNon-profit
Purpose was never likes, shares, or followersGoal was inbound traffic and business leads. We became free to focus onconnecting with people and building relationships.With a small budget we had to figure out a way to connect from day one.No budget for Facebook or Google Ads.
ConcernsNo budget for extra stuff: Facebook or Google Ads or apps andcreative.How do we get through the noise? Everyone is shouting on socialmedia so how do we stand out?Do we create Campaigns vs Focus on Ongoing engagement?
● Launch event focused on Torontos technology community● Matt Hartley from Financial Post was moderator● attendees included business owners and technologists● used this event to launch Blog, Twitter and Facebook● 65 attendees and a list of local influencers we couldimmediately network on social
60% of traffic to webpal.net a result of direct traffic to blog.● importance of Google Analytics & how people are find you● stay focused on keyword optimization
@webpaldotnet - prime tool to share, research, and connect withpotential clients and partners● hashtags such as #Cloud #healthIT, #edutech, and specificevent #hashtags like #hostingcon● contributed to 15% of traffic to web● contributed to 20% of conversions
Too Cool For SchoolCredit Card acquisition and usage
● 8400 people participated in the online campaign● 118 people shared the campaign on Facebook● 503 people on Facebook participated
Why social media is integral to businesses?● Communications● Insights● Product development● Sales and marketing● Community● Branding● Social SEO
Crisis Communications:● Usually "owned" by PR.● However, social media ALWAYS inherits crisis because thechannels are always open.● Whats the truth? Own up to the truth and admit mistakes. Thenaim to make things right.● Royal Bank example of not owning up to it right away.