What happened to Television?


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A short presentation on how the internet is growing at a rapid rate, and surpassing television in terms of online media content and advertisements.

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What happened to Television?

  1. 1. What Happened to Television? What Happened to Television? By: Karim Gordon Image by: Kevin Simpson. Retrived at:https://www.flickr.com/photos/videocrab/116136642/in/photolist-fC7fuy-dcmYQQ-8QjVp-23vvEm-cfS6K-m6JDv-bgenU-6cwC2P-8e5jd-t1pU6-5Umr5U-6evBBD-aGqUC-5WN2yz-nUaS-3eqkG3-7uU8wh-4YrQBr-5oGzHt-7ubEuP (flickr)
  2. 2. The Internet is taking over Image by: Eric Zimmet. Retrived at: https://www.flickr.com/photos/ericzimmett/6270290090/in/photolist-6cJxYg-6cNFUG-ay5SMQ-6wtt5c-3xyqU-8f3aSP-9fdESZ-94FnTN-8f3ann-99gwgr-6cJy3T-6cJy1t-8E39HJ-8Lu4yE-8f1EX4-8f39jH-8f1JcX-8f36EV-6cNFMb-6cJy2k (Flickr)
  3. 3. Online streaming is becoming more convenient for users, rather than traditional live television Image by:Alejandro Castro, Retrieved at:https://www.flickr.com/photos/gtps/5210473157/in/photolist-eagtU-6bL7k-8pWq9v-iYwgp-3o2eZo-5b2oFx-5Ukkoh-2pUEss-7VUzN-6KVUwf-9uhAtv-wcVdv-5CvT2b-5X68AA-7LtgE6-adEHJX-8dZoDY-HAj3-4zS3b3-h6VmX-6fmpu1-4LZp dRc9NR-bBgSvi-9b58PD-fvT5QE-h43RNa-foiotw-5B523F-4ydruC-DWMa-5Ftz1y-GXw6-3JVa6m-5yk9cA-7wZpWd-51JZSG-yD7wZ-7b6yhd-btzzLr-8Wr396-a9NBFy-5yk97L-bUMZ5W-8Lo3YD-qsWnm-E7xm-97hksj-EetY (Flickr)
  4. 4. Applications such as Netflix now dominate the internet Image by: Seth Anderson. Retrieved at:https://flic.kr/p/5yM6mx (Flickr)
  5. 5. But how big is Netflix ? Image by: Jovino. Retrived at: https://flic.kr/p/8pHq9b (Flickr)
  6. 6. In 2013, Netflix was responsible for 30% of all internet traffic in the U.S. Photo by: plus45. Retrieved at:https://flic.kr/p/4FkXzf (Flickr)
  7. 7. Netflix currently has 48 million subscribers, and growing Image by: Chad Cooper. Retrieved at: https://flic.kr/p/gJQhJC (Flickr)
  8. 8. Netflix also has original series’ such as House of Cards, which cannot be viewed anywhere else. This draws subscribers to the platform Image by: Matteo Bittanti. Retrieved at: https://flic.kr/p/fNmUWb (Flickr)
  9. 9. $8.99 a month for Netflix, compared to over $40 for live television The Cost ? Image by:Tax Credits. Retrieved at:https://flic.kr/p/chEwR9 (Flickr)
  10. 10. Is TV the next Floppy Disk? Image by: Rostislav Lisovy. Retrieved at: https://flic.kr/p/8qcfeT (Flickr)
  11. 11. TV subscribers have been decreasing ever since the rise of online streaming In the U.S., the number of households watching TV decreased by 500,000 households in 2012 Image by: Daniel Go. Retrieved at:https://flic.kr/p/ (Flickr)
  12. 12. A Nielsen study suggests that Americans aged 18-49 are watching 45-60 minutes less TV per week than they did the previous year Image by: Flash.Pro. Retrieved at:https://flic.kr/p/7kikbm (Flickr)
  13. 13. The average adult spends 5 hours and 16 minutes a day on the internet, compared to 4 hours and 31 minutes watching TV Image by: Janos Balazs. Retrieved at:https://flic.kr/p/bvwWwp (Flickr)
  14. 14. There has been a 44% increase in online video streaming since 2010 Image by:Takayuki Nakagwa. Retrieved at:https://flic.kr/p/8Symvy (Flickr)
  15. 15. In a study conducted, 43% of participants had considered canceling, or had already canceled their TV subscriptions- to online only programming Image by: Daniel Kulinski. Retrieved at: https://flic.kr/p/cwNY3L (Flickr)
  16. 16. Image by: Jeff Smith. Retrieved at:https://flic.kr/p/8eRppo (Flickr) In 2013, 39% of Canadian internet users watchedTV online, compared to 33% in 2010.
  17. 17. Online streaming is slowly taking over Will TV soon become a thing of the past? Image by: Ricky Romero. Retrieved at:https://flic.kr/p/epGd3 (Flickr)
  18. 18. But the internet isn’t just taking over in terms of content ... But in terms of advertisements as well Image by: Elliott Brown. Retrieved at: https://flic.kr/p/964uT1 (Flickr)
  19. 19. In 2013, $42.8 billion were spent on internet advertisements, compared to $40.1 billion spent on broadcast television advertisements Image by: Montecruz Foto. Retrieved at:https://flic.kr/p/dhfCXE (Flickr)
  20. 20. This marks the first time that marketers have spent more on online advertisements than broadcast television advertisements Image by:Vinylone. Retrieved at:https://flic.kr/p/ny634R (Flickr)
  21. 21. 25 35 45 55 65 PercentageofPeople Online Advertisement Recall Tv Advertisement Recall A Nielsen study suggests that 65% of people recall an online advertisement, versus 46% of people who recall a TV advertisement Image by: Daniel Horacio Agostini. Retrieved at:https://flic.kr/p/9CKeW (Flickr)
  22. 22. The internet is slowly taking over, and one day it may even pass television as the primary source for media Image by: Stian Eikeland Retrieved at:https://flic.kr/p/6CCWXH (Flickr)
  23. 23. Sources http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/ http://www.brandwatch.com/2013/10/has-the-internet-taken-over-tv/ http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11 http://www.statisticbrain.com/television-watching-statistics/ http://www.bloomberg.com/news/2014-03-19/u-s-pay-tv-subscriptions-fall-for-first-time-as-streaming-gains.html http://mashable.com/2010/04/12/tv-online/ http://techcrunch.com/2012/02/09/100-million-american-watch-video/ http://www.worldtvpc.com/blog/cable-vs-streaming-showdown/ http://playbackonline.ca/2013/10/28/canadian-online-shopping-and-social-media-use-up-in-2012-study/ http://variety.com/2014/biz/news/advertisers-spend-more-online-than-on-tv-for-the-first-time-1201155840/ http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096 http://www.statisticbrain.com/netflix-statistics/ http://www.statista.com/topics/842/netflix/ http://www.factbrowser.com/tags/netflix/ http://ir.netflix.com/ http://expandedramblings.com/index.php/netflix_statistics-facts/ https://ca.finance.yahoo.com/q/ks?s=NFLX http://www.hospitalitynet.org/news/4063560.html http://techcrunch.com/2014/01/27/nielsen-internet-advertising-grew-32-in-2013-but-its-still-only-4-5-of-spend-vs-tv-at-57-6/ http://www.adweek.com/news/advertising-branding/online-video-ads-have-higher-impact-tv-ads-148982 All images used are content of Flickr and sourced under the image.All images used were under the Creative Commons license with permission to share. Image by: Barb Henry. Retrieved at: https://flic.kr/p/5mPFL1 (Flickr)