Marketing with Pinterest

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Marketing with Pinterest. Slides from a presentation given at the NC PRSA meeting. Board ideas for PR firms and some for their clients. Focus on business accounts.

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Marketing with Pinterest

  1. 1. Marketing with Pinterest Karen Tiede www.red-tuxedo.com
  2. 2. VS copyright Karen Tiede
  3. 3. copyright Karen Tiede
  4. 4. copyright Karen Tiede
  5. 5. copyright Karen Tiede
  6. 6. Copywriting Art / Taste / Style Curiosity & Imagination Copyright © SEO / #hashtags Internet Marketing copyright Karen Tiede
  7. 7. copyright Karen Tiede
  8. 8. http://business.pinterest.com/ copyright Karen Tiede
  9. 9. */homeremedyhq*15 characters
  10. 10. copyright Karen Tiede
  11. 11. */realtordotcom
  12. 12. */realtordotcom
  13. 13. business.pinterest.com/promoting-pins/
  14. 14. copyright Karen Tiede
  15. 15. Design Boards to Attract Clients
  16. 16. Board Ideas for PR Firms •Employees •City Info •State Info •Clients •Awards •How Tos •DIY PR •Humor •Business books •Business images •Office space What Your Ideal Client Wants / Does / Cares About / Aspires to
  17. 17. Board Ideas for Client Accounts • Advertiser categories in trade magazines. • TOC in trade magazine—regular features are board topics • ―Orthogonal parameters:‖ each is a board topic
  18. 18. Cary Living Magazine • Galleries & upscale shopping • Dentists • Restaurants • Doctors • “Top 10” lists (BBQ, umbrella drinks) • Resale • Shoe stores • Lazy Daze • Public art around Cary • Art Walk stops • Farmers’ Markets • Collections • Schools • Places to walk dogs, run, etc. copyright Karen Tiede
  19. 19. How Many Boards? *TMFT*
  20. 20. copyright Karen Tiede
  21. 21. Using • http://about.pinterest.com/goodies/ • Pin images from websites; esp. YOURS • Repin images from within Pinterest • Upload images from a camera copyright Karen Tiede
  22. 22. Pin from YOUR Website
  23. 23. Mix It Up No pins from builder site
  24. 24. Pin “Inside” Info
  25. 25. From Curalate: the-perfect-pinterest-pin-how-to-optimize-your-images-for- maximum-engagement-on-pinterest Search on “Curalate perfect pin”copyright Karen Tiede
  26. 26. l vs.wide copyright Karen Tiede
  27. 27. Tallvs.widecopyright Karen Tiede
  28. 28. copyright Karen Tiede
  29. 29. Link Your Website • Add Pinterest to social media icon plugins • Send web traffic to your Pinterest Account: • Encourage visitors to pin your images to their account: copyright Karen Tiede
  30. 30. Add Pinterest to Social Iconscopyright Karen Tiede
  31. 31. Mt. Pleasant #realestate #hashtags #help
  32. 32. Test Website
  33. 33. Stage Your Account
  34. 34. Corcoran Group
  35. 35. Image Captions & Alt Tags copyright Karen Tiede
  36. 36. Image Captions & Alt Tags copyright Karen Tiede
  37. 37. Image Captions & Alt Tags copyright Karen Tiede
  38. 38. Image Captions & Alt Tags copyright Karen Tiede
  39. 39. Attract Followers
  40. 40. • Follow • Repin • Comment • Group boards – by office ? • Invite followers • Link FB to Pinterest • Send pins to FB
  41. 41. • Pin from original sources • Give ―traffic‖ credit with URLs • Google image search to trace source • You own copyright images you create • Negotiate Pinterest with professionals • ―Public domain‖ means ―the owner has been dead for 70 years‖ • Pin from sites with the ―Pin it‖ button copyright Karen Tiede
  42. 42. Quozio.com
  43. 43. REALTORS • Neighborhoods / subdivisions • Schools • Landscapers • Facilities—wedding & party spaces • Golf • Local events • HDCP accessibility • News sources • Restores / thrift • Hardware stores • Services (gas, cable…) • Libraries • Floor plans • Realtors’ stories • Follow Corcoran Group copyright Karen Tiede
  44. 44. Senior Market • Facilities • Amenities • Home care ideas • Agencies • Staff bios, interviews • Staff favorites • Tools & solutions • Scam alerts • Offbeat and fun— giant chickens, belted animals copyright Karen Tiede
  45. 45. Beach / Vacation / Destination • What do your visitors want to know? • Properties • Amenities • Nearby attractions • Rainy day fun • Shopping / antiques • Discount shopping • Services • Restaurants • Festivals • Health care • Quilt shops / hobbies copyright Karen Tiede

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