Marketing with     Karen Tiedekaren@karentiede.comwww.rugsfromrags.com    Karen Tiede www.rugsfromrags.com
Overview•   Intro to Pinterest•   Using Pinterest for business•   What makes a good pin?•   Selling on Pinterest•   Contes...
How to think about• Scrapbook about your business• Gift registry – bar code scanner for the entire  internet• Solves, “Mot...
Starting Out• Create account• Add Pinmarklet Bookmarklet  to your browser toolbar• Add “follow me on Pinterest”  and “pin ...
“Business” Accounts•   Business name: make it fit•   User name = URL•   Logo or picture•   Email & FB settings•   URL IN d...
Business Boards• URL IN board description• Use SEO terms in  board title (#2 in SERP)• Select category• Add pinners  (emai...
Business Pins• Pin-in-process:  add URL and  call-to-action• What the pin-owner sees  before editing:                    K...
Business pins• What a visitor sees:                                                    System generated URL               ...
Good Pins• Great photos: puppies & brides•   (http://www.stylemepretty.com/gallery/photo/320648 )• Good caption with URL a...
Six Marketing Opportunities in a Pin• Price• Attribution link to a  retail site• Profile name• Image (includes audio,  vid...
Selling on Pinterest• Add a price• ($, £, € )• Adds the item to  the Gifts category• Real estate, too                 Kare...
Contests on Pinterest• Use contests to drive traffic• Users repinned “call to  vote” pin on their  chicken boards• Other: ...
©&• Pin from original sources• Give plenty of “traffic” credit with URLs• Use Google image search to trace source• You own...
Additional Pinformation• Fast Company magazine, October 2012 issue.• http://www.frogloop.com/care2blog/2012/1/13/steal-the...
Additional Pin Services•   Repinly.com•   Pinreach.com•   Pingraphy.com (scheduled pins)•   Jing.com = video screen shots•...
Board Ideas• Look at the TOC of any publication in your  field—every article is a board idea• Look at the “free” publicati...
Realtor Board Ideas• Neighborhoods /                •   Restores / thrift  subdivisions                   •   Hardware sto...
Senior Market Board Ideas•   Facilities             • Scam alerts•   Amenities              • Offbeat and fun—•   Home car...
Board Ideas from Cary Living Magazine• Galleries & upscale    •            Lazy Daze  shopping               •            ...
Board Ideas from Macy’s Sunday Ad•   Women’s fashion              • Luggage•   Men’s fashion                • Children•   ...
Beach / Vacation / Destination Boards• What do your visitors          •   Discount shopping  want to know?                ...
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Marketing with Pinterest

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Marketing with Pinterest

  1. 1. Marketing with Karen Tiedekaren@karentiede.comwww.rugsfromrags.com Karen Tiede www.rugsfromrags.com
  2. 2. Overview• Intro to Pinterest• Using Pinterest for business• What makes a good pin?• Selling on Pinterest• Contests• Copyright• Additional resources• Ideas for boards Karen Tiede www.rugsfromrags.com
  3. 3. How to think about• Scrapbook about your business• Gift registry – bar code scanner for the entire internet• Solves, “Mother’s Day Gift?”• GTD “someday maybe” list• Drives BUYING traffic• Longer half life• Other people do half your work by repinning Karen Tiede www.rugsfromrags.com
  4. 4. Starting Out• Create account• Add Pinmarklet Bookmarklet to your browser toolbar• Add “follow me on Pinterest” and “pin this“ buttons to site• Download the Pinterest app for your phone.• Create +/- 10 boards.• Load boards with +/- 100 pins Karen Tiede www.rugsfromrags.com
  5. 5. “Business” Accounts• Business name: make it fit• User name = URL• Logo or picture• Email & FB settings• URL IN description• Email settings Karen Tiede www.rugsfromrags.com
  6. 6. Business Boards• URL IN board description• Use SEO terms in board title (#2 in SERP)• Select category• Add pinners (email, user name)• Select cover image• Rearrange boards as needed Karen Tiede www.rugsfromrags.com
  7. 7. Business Pins• Pin-in-process: add URL and call-to-action• What the pin-owner sees before editing: Karen Tiede www.rugsfromrags.com
  8. 8. Business pins• What a visitor sees: System generated URL Manually created URL Karen Tiede www.rugsfromrags.com
  9. 9. Good Pins• Great photos: puppies & brides• (http://www.stylemepretty.com/gallery/photo/320648 )• Good caption with URL and CTA• Personal pin captions = Awesome, Beautiful, Stunning, Tasty! , Love this… So simple!• Infographics, tall pins get repinned• Hash Tags (#) increase SEO results, maybe… Karen Tiede www.rugsfromrags.com
  10. 10. Six Marketing Opportunities in a Pin• Price• Attribution link to a retail site• Profile name• Image (includes audio, video, slide show)• Description (traditional copywriting opportunity)• Board name Karen Tiede www.rugsfromrags.com
  11. 11. Selling on Pinterest• Add a price• ($, £, € )• Adds the item to the Gifts category• Real estate, too Karen Tiede www.rugsfromrags.com
  12. 12. Contests on Pinterest• Use contests to drive traffic• Users repinned “call to vote” pin on their chicken boards• Other: create boards about brand; brand owner picks best.• Check Terms of Service Karen Tiede www.rugsfromrags.com
  13. 13. ©&• Pin from original sources• Give plenty of “traffic” credit with URLs• Use Google image search to trace source• You own copyright of your own images• “Public domain” means “the owner has been dead for 70 years”• Best Practice: Pin from sites with the “Pin it” button. Karen Tiede www.rugsfromrags.com
  14. 14. Additional Pinformation• Fast Company magazine, October 2012 issue.• http://www.frogloop.com/care2blog/2012/1/13/steal-these- 42-creative-pinterest-ideas-for-nonprofits.html• Funny, slightly adult, video about Pinterest’s users: http://www.collegehumor.com/video/6778520/the-fall-of- pinterest• Marketing on Pinterest w/Jason Miles http://marketingonpinterest.com/2012/09/13/the-updated- pinterest-ebook-is-now-online• http://socialfresh.com/brands-on-pinterest/ Karen Tiede www.rugsfromrags.com
  15. 15. Additional Pin Services• Repinly.com• Pinreach.com• Pingraphy.com (scheduled pins)• Jing.com = video screen shots• Quozio.com = make pins of quotations w/o Photoshop Karen Tiede www.rugsfromrags.com
  16. 16. Board Ideas• Look at the TOC of any publication in your field—every article is a board idea• Look at the “free” publications in your field-- loaded with board ideas Karen Tiede www.rugsfromrags.com
  17. 17. Realtor Board Ideas• Neighborhoods / • Restores / thrift subdivisions • Hardware stores• Schools • Services (gas, cable…)• Landscapers • Libraries• Facilities—wedding & • Floor plans party spaces • Realtors’ stories• Golf• Local events • Follow Corcoran Group• HDCP accessibility• News sources Karen Tiede www.rugsfromrags.com
  18. 18. Senior Market Board Ideas• Facilities • Scam alerts• Amenities • Offbeat and fun—• Home care ideas giant chickens, belted• Agencies animals• Staff bios, interviews• Staff favorites• Tools & solutions Karen Tiede www.rugsfromrags.com
  19. 19. Board Ideas from Cary Living Magazine• Galleries & upscale • Lazy Daze shopping • Public art around Cary• Dentists • Art Walk stops• Restaurants • Farmers’ Markets• Doctors • Collections• “Top 10” lists • Schools (BBQ, umbrella drinks) • Places to walk• Resale dogs, run, etc.• Shoe stores Karen Tiede www.rugsfromrags.com
  20. 20. Board Ideas from Macy’s Sunday Ad• Women’s fashion • Luggage• Men’s fashion • Children• Jewelry • Home décor• Shoes • Linens / bed / bath• Casual wear • Kitchenwear / great• Outerwear kitchens• (Lingerie) • Coffee machines (antique…) Karen Tiede www.rugsfromrags.com
  21. 21. Beach / Vacation / Destination Boards• What do your visitors • Discount shopping want to know? • Services• Properties • Restaurants• Amenities • Festivals• Nearby attractions • Health care• Rainy day fun • Quilt shops / hobbies• Shopping / antiques Karen Tiede www.rugsfromrags.com

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