Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy Key Concepts


Published on

This document covers key concepts of social media marketing strategy as outlined in 30-Minute Social Media Marketing by Susan Gunelius.

Published in: Technology, Business

Social Media Strategy Key Concepts

  1. 1. Social media strategykey concepts<br /><br />
  2. 2. Goals<br />
  3. 3. Four Pillars<br />
  4. 4. Social Media Participation<br />
  5. 5. Brand Building<br />
  6. 6. Brand Building<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Invite people to join your Facebook page.
  7. 7. Search for competitors friends on Facebook and invite them to be friends.
  8. 8. Create a podcast episode that teaches audience something or shares valuable, useful information.
  9. 9. Publish share worthy blog posts that offer tips, help or expert opinions.
  10. 10. Create a group on Facebook and publish interesting content to spark conversation.
  11. 11. Add Facebook groups to your list of Likes and join the conversation.
  12. 12. Find and bookmark great posts related to your business on social bookmarking sites e.g. Digg
  13. 13. Upload pictures to Flickr from events, inside the office, or other moments that personalize business. </li></li></ul><li>Brand Building<br />Relationship Building<br />
  14. 14. Relationship Building<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Search for people in target audience and send friend or connection requests.
  15. 15. Find more people to follow on Twitter.
  16. 16. Search for people who share content related to business on Digg and friend them.
  17. 17. Start and respond to conversations on Twitter with @ replies.
  18. 18. Respond to comments left on blog or Facebook.
  19. 19. Join the conversation on other blogs or Facebook by commenting on posts.
  20. 20. Leave comments on other people’s Facebook wall updates.
  21. 21. Participate in Facebook group conversations.
  22. 22. Retweet interesting tweets and add opinions or commentary.
  23. 23. Publish links on Facebook written by people you want to get to know.</li></li></ul><li>Brand Building<br />Relationship Building<br />Word-of-Mouth<br />
  24. 24. Word-of-Mouth<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Write recommendations for others on LinkedIn.
  25. 25. Add links to invite people to connect with you on Twitter, Facebook or LinkedIn.
  26. 26. Add links to your email signature.
  27. 27. Create and upload and interesting or entertaining video.
  28. 28. Create an online forum or group related to your business.
  29. 29. Join forums or groups related to business and actively participate.
  30. 30. Invite people to join your online forum or group by posting on Facebook, blog or Twitter.
  31. 31. Share images on Flickr, Twitter or Facebook.
  32. 32. Invite other influential bloggers to write guest posts on your blog.</li></li></ul><li>Brand Building<br />Relationship Building<br />Word-of-Mouth<br />Expand Reach<br />
  33. 33. Expand Reach<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Answer questions on LinkedIn.
  34. 34. Make sure your business is listed correctly in Twitter directories.
  35. 35. Record and upload an audio interview or podcast show.
  36. 36. Write an online article, and publish it on
  37. 37. Create a LinkedIn or Facebook group to represent your business.
  38. 38. Publish a poll on your blog or Facebook, asking for audience opinion on subject related to business.
  39. 39. Sign up to syndicate your content on Newstex for example.
  40. 40. Write guest blog posts and share them with others.</li></li></ul><li>Brand Building<br />Relationship Building<br />Word-of-Mouth<br />Expand Reach<br />Promotions<br />
  41. 41. Promotions<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Reach out to potential new connections by inviting them to Like your Facebook page to get a gift or discount code. Publish on blog, Facebook, Twitter, LinkedIn…etc
  42. 42. Invite people to join your group for exclusive tips and discussion.
  43. 43. Publish tweets or status updates about special offers, sales or competitions.
  44. 44. Write a special discount blog post.
  45. 45. Offer free samples of your products to your connections and ask them to write honest reviews on their blogs.
  46. 46. Post an update on Facebook with an exclusive discount to people who Like your page.
  47. 47. Request others to share your special offer on Twitter to earn a bigger discount.
  48. 48. Share links to your special discount blog post on Twitter and Facebook.</li></li></ul><li>Brand Building<br />Relationship Building<br />Word-of-Mouth<br />Expand Reach<br />Promotions<br />Indirect Marketing<br />
  49. 49. Indirect Marketing<br />Content Creation<br />Community Building<br />Content Sharing<br />Connections<br /><ul><li> Use Facebook plug ins to enhance connectivity between nodes. i.e. Twitter, blog, LinkedIn.
  50. 50. Find your most active Twitter followers to tweet content related to business and look at their followers to add new connections.
  51. 51. Write a blog post that is useful and interesting to target audience.
  52. 52. Write useful, interesting comments on other posts related to business where target audience spend time.
  53. 53. Join conversations in a group related to business.
  54. 54. Respond to comments on blog, Facebook and Twitter.
  55. 55. Read updates from people you follow on Twitter or friends on Facebook.
  56. 56. Tweet links to interesting blog posts or re-tweet interesting tweets.</li></li></ul><li>Tips<br />Follow the 80/20 Rule. Spend 80% of your time interacting and 20% self-promoting.<br />Always provide interesting and useful content which ADDS value. <br />It’s all about quality over quantity.<br />Add personality to your social media presence.<br />Monitor your brand mentions online ( <br />
  57. 57. Thanks to… <br />30 Minute Social Media Marketing (2011) by Susan Gunelius(author of Blogging All-in-One for Dummies)<br />By the book here:<br />