Storytelling
Karen N. Johnson MADRID
Storytelling
27th and 28th November
About myself
Storytelling MADRID, 27th and 28th
November
Nº
© Karen N. Johnson, 2008
About this presentation
Let’s look at the elements of story.
I’ve researched storytelling books, joined a storytelling gui...
Stories bring data to life
• Stories don’t fit in power point
• Stories don’t belong in bullets
• Stories belong in tellin...
Mindmapping: the Story
Storytelling MADRID, 27th and 28th
November
Nº
© Karen N. Johnson, 2008
Homework
• There’s no bypassing analysis.
• We still need to build, collect and
interpret data.
• But in post analysis, th...
Structure
• Identify the parts of the whole.
• Seek narrative opportunities.
• Determine the type of story you
want/need t...
Clothespins
• Leave space on the line for others
to interpret and interact with the
story.
• Clip in and out pieces based ...
Roman Columns
• Know the core components of the
story.
• Map out and memorize the core.
• With technical stories and detai...
Linkage
• Transitions are essential in story.
• The linkage between the core
columns create context,
continuity and avoids...
Twine
• Weave details around core
columns.
• Look for inklings, impressions,
hands on experience to fortify
facts.
Storyte...
Calibrate
• Audiences and meetings have a
temperature.
• Gauge and calibrate to
accommodate.
Storytelling MADRID, 27th and...
Timing
• Delivery
• Overall length
• Pauses during
• Silence has its impact
Storytelling MADRID, 27th and 28th
November
Nº...
Sensory Details
• Senses get dulled by volumes of
data.
• Story gives opportunity to liven
the senses.
• “… linear analysi...
Think Unique
What do you have that could be
unique?
• A concept
• Memorable elements
Storytelling MADRID, 27th and 28th
No...
Send ahead and leave behinds
• Tie story to data.
• The stack of stats can be sent
ahead.
• Provide the proof that backs
t...
Acknowledgements
“The Story Factor
Annette Simmons
Wonderful quotes, highly readable, practical applications to
business.
...
Acknowledgements
“Presenting to Win: The Art of Telling Your Story”
Jerry Weissman
Concepts: Six roman columns, the data d...
Acknowledgements
Title Author
The Story Factor Annette Simmons
Whoever Tells the Best Story Wins: How to
Use Your Own Stor...
Acknowledgements
Title Author
Rhetoric Aristotle
Story Proof: The Science Behind the Startling
Power of Story
Kendall Have...
THANK YOU VERY MUCH FOR YOUR ATTENTION
Karen N. Johnson email: karen@karennjohnson.com MADRID
27th and 28th November
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Karen N. Johnson: Storytelling (2008)

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An older presentation (2008) on using storytelling at work - focused for software testers but could be helpful for other people and professionals.

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Karen N. Johnson: Storytelling (2008)

  1. 1. Storytelling Karen N. Johnson MADRID Storytelling 27th and 28th November
  2. 2. About myself Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  3. 3. About this presentation Let’s look at the elements of story. I’ve researched storytelling books, joined a storytelling guild, and attended storytellers events. Fascinating, right? But what did I learn and what can you get from this? Storytelling MADRID, 27th and 28th November Even better, how can you apply this to your work in software testing? Nº © Karen N. Johnson, 2008
  4. 4. Stories bring data to life • Stories don’t fit in power point • Stories don’t belong in bullets • Stories belong in telling Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  5. 5. Mindmapping: the Story Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  6. 6. Homework • There’s no bypassing analysis. • We still need to build, collect and interpret data. • But in post analysis, there’s an opportunity to use the story for Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 opportunity to use the story for delivery. • There’s room for story even in a hallway meeting.
  7. 7. Structure • Identify the parts of the whole. • Seek narrative opportunities. • Determine the type of story you want/need to build. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  8. 8. Clothespins • Leave space on the line for others to interpret and interact with the story. • Clip in and out pieces based on audience and timing. • While you maintain the theme and Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • While you maintain the theme and overall message(s).
  9. 9. Roman Columns • Know the core components of the story. • Map out and memorize the core. • With technical stories and details learn how to use the comprehension graph. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 comprehension graph. • Check-in with your audience to make sure each core column is understood.
  10. 10. Linkage • Transitions are essential in story. • The linkage between the core columns create context, continuity and avoids the data dump. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • Storytellers memorize words. • Phraseology matters.
  11. 11. Twine • Weave details around core columns. • Look for inklings, impressions, hands on experience to fortify facts. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • “… quirky details and tangents enhance a good story …” (Simmons)
  12. 12. Calibrate • Audiences and meetings have a temperature. • Gauge and calibrate to accommodate. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  13. 13. Timing • Delivery • Overall length • Pauses during • Silence has its impact Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • Silence has its impact
  14. 14. Sensory Details • Senses get dulled by volumes of data. • Story gives opportunity to liven the senses. • “… linear analysis misses the Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • “… linear analysis misses the point…” (Simmons)
  15. 15. Think Unique What do you have that could be unique? • A concept • Memorable elements Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • Memorable elements • Interesting presentation
  16. 16. Send ahead and leave behinds • Tie story to data. • The stack of stats can be sent ahead. • Provide the proof that backs the story. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 • Data prevents story from fable. • The data needs to work with the story.
  17. 17. Acknowledgements “The Story Factor Annette Simmons Wonderful quotes, highly readable, practical applications to business. “There are two main reasons people hold back they tell a story. The first reason is that they are afraid they will look stupid, Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 The first reason is that they are afraid they will look stupid, corny, manipulative, or “unprofessional.” … So we act “professional” and keep things tidy, logical, and rational. Unfortunately our delivery becomes uptight, clinical, emotionless and b-o-r-i-n-g.”
  18. 18. Acknowledgements “Presenting to Win: The Art of Telling Your Story” Jerry Weissman Concepts: Six roman columns, the data dump, the comprehension graph, Send ahead and leave behinds. * Terms also referenced by Ed Tufte. Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008
  19. 19. Acknowledgements Title Author The Story Factor Annette Simmons Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Annette Simmons Improving Your Storytelling Doug Lipman The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative Stephen Denning Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 The Springboard Stephen Denning Influencer: The Power to Change Anything Kerry Patterson, Joseph Grenny, David Maxfield, and Ron McMillan
  20. 20. Acknowledgements Title Author Rhetoric Aristotle Story Proof: The Science Behind the Startling Power of Story Kendall Haven Wake me up when the data is over Lori Silverman Nature Center Storytellers Guild http://www.storynet.org/Programs/Guilds/il.htm Beth Horner, storyteller http://storytelling.org/Horner/ Storytelling MADRID, 27th and 28th November Nº © Karen N. Johnson, 2008 Beth Horner, storyteller http://storytelling.org/Horner/
  21. 21. THANK YOU VERY MUCH FOR YOUR ATTENTION Karen N. Johnson email: karen@karennjohnson.com MADRID 27th and 28th November

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