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How To Make Your Content Move A Crowd


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Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

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How To Make Your Content Move A Crowd

  1. 1. Make Your Content Move the Crowd<br />24 content ideas you can implement today.<br />© Karen McFarlane for <br />
  2. 2. How do you encourage buyers to buy?<br />
  3. 3. Make It Their Idea!<br />Ready<br />To<br />Buy<br />
  4. 4. How Do You Make It Their Idea?<br />
  5. 5. Stop Selling!<br />Start Educating!<br />
  6. 6. Provide Meaningful and Relevant Content based on Buying Stage<br />
  7. 7. There are 3 core buying stages:<br />Stage #3<br />Showcase Your Expertise<br />Stage #2<br />Present Solutions<br />Stage #1<br />Educate Your Buyer<br />
  8. 8. Stage #1: <br />Educate the Buyer About the Problem<br />Research Reports<br />Benchmark Reports<br />Blogs<br />News Articles<br />Press Releases<br />Podcasts<br />
  9. 9. Stage #2:Present Solutions To the Problem<br />Best Practice Guides<br />How-To Guides<br />Handbooks<br />Webinars<br />PowerPoint Presentations<br />
  10. 10. Stage #3: Showcase Your Own Expertise<br />Success Stories<br />Case Studies<br />Testimonials<br />Product Tours<br />Total Cost of Ownership<br />ROI Business Cases<br />Collateral<br />Sales Decks<br />
  11. 11. (20) Social Media, (21) Website Copy, (22) Email (22) and (23) Videoprovide value in all three stages.<br />
  12. 12. 24. You (and your team) are you own best advocate!<br />
  13. 13. Make Your Crowd Move To Your Beat!<br />For help, contact Karen McFarlane at<br />