Using Social Media to Engage Youth in Fitness

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How do you leverage the world of social media to engage kids in fitness today? For many kids, girls especially, prom is often the catalyst that gets them more interested in leading healthier lifestyles.

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Using Social Media to Engage Youth in Fitness

  1. 1. CAPTURING THE YOUTH MARKET:<br />The Catalyst for a Lifetime of Fitness <br />in today's Social Media World<br />Karen Jashinsky<br />Founder / CEO of 02 MAX<br />March 13, 2011<br />Karen Jashinsky<br />Founder / CEO of 02 MAX<br />March 17, 2011<br />
  2. 2. Karen Jashinsky, Founder & CEO - O2 MAX<br /><ul><li>1 of 26 most influential young people in the </li></ul>fitness industry in January ‘07 by IHRSA<br /><ul><li>1st Recipient of the IHRSA Emerging Female </li></ul>Business Leader award in ’09<br /><ul><li>MBA from USC
  3. 3. Certified Fitness Trainer</li></ul>Lead by Example…<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  4. 4. What is O2 MAX ?<br />Youth Fitness & Media Company Focusing on Lifestyle & Transition Programs <br />
  5. 5. Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere<br />Target Market<br />High School<br />College<br />Social Media<br />Proprietary Programs<br />Partnerships<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  6. 6. What do they have in common?<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  7. 7. Kids Today<br /><ul><li>Pop Culture
  8. 8. Eating Disorders
  9. 9. Body Awareness
  10. 10. Social Media
  11. 11. Stress
  12. 12. Role Models</li></ul>www. o2maxfitness.com karen@o2maxfitness.com<br />
  13. 13. Agenda<br /><ul><li>Issues
  14. 14. Understanding the Life Stages
  15. 15. Evolution of Fitness
  16. 16. What About the Non Athlete?
  17. 17. How to Engage & Excite Kids
  18. 18. How Can the Fitness Industry Play a Large Role?
  19. 19. READY…SET...GO!!</li></ul>www. o2maxfitness.com karen@o2maxfitness.com<br />
  20. 20. Different Lifestyles<br /><ul><li>Running at yard
  21. 21. Playing at computer
  22. 22. Family dinner
  23. 23. TV dinners
  24. 24. Physical Education at school
  25. 25. Physical Education cut from school curriculum</li></ul>THEN…<br />Now<br /><ul><li>Walk home
  26. 26. Driving to/from school</li></ul>www. o2maxfitness.com karen@o2maxfitness.com<br />
  27. 27. Understanding the Life Transitions<br />Toddler <br />Married with Children<br />Prepubescent<br />Working Professional<br />Tween<br />Teenager<br />College Student <br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  28. 28. Fitness Milestones…or not?<br />1950<br />2000<br />1990<br />1980<br />1970<br />1960<br />2010<br />National Physical Fitness and Sports Month<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  29. 29. http://www.bigboysintraining.com/resources/obesity.jpg<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  30. 30. What About the Non Athlete?<br />Athlete <br />Non Athlete <br /><ul><li>What are their options?
  31. 31. How to get them excited?
  32. 32. How to identify these kids early?</li></ul>www. o2maxfitness.com karen@o2maxfitness.com<br />
  33. 33. Ambassadors<br />* From Different Schools<br />Inspiring Others Along the Way<br />13<br />
  34. 34. Prom as an example…<br />14<br />
  35. 35. How it Works?<br />15<br />
  36. 36. 3 Options…<br />Do at Home<br />Workouts : <br />* At home<br />* At studios<br />* Fitness Club<br />* Online<br />Group Workouts<br />Private Training<br />16<br />
  37. 37. At Clubs…<br />17<br />
  38. 38. At Schools<br /><ul><li>Fundraise for prom & programs
  39. 39. Educate on proper eating & exercise
  40. 40. Support School Papers
  41. 41. Workshops
  42. 42. Awareness
  43. 43. Publicity
  44. 44. Parent Support</li></ul>18<br />
  45. 45. Marketing & Promotions<br />19<br />
  46. 46. Why it Helps?<br /><ul><li> New leads
  47. 47. Timely
  48. 48. Positive
  49. 49. No Risk
  50. 50. Revenue
  51. 51. Events
  52. 52. Publicity
  53. 53. Online Exposure</li></ul>20<br />
  54. 54. How can YOU get Involved???<br /><ul><li> Ambassadors
  55. 55. Fundraisers
  56. 56. Contests
  57. 57. Classes
  58. 58. Events</li></ul>21<br />
  59. 59. Some Clubs in Action<br />Club One <br />Lifestyle Family Fitness<br />Spectrum<br />YogaWorks<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  60. 60. How Can the Fitness Industry Play a Larger Role?<br />Programs for Different Age Groups<br />Matching the Right People and Programs<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  61. 61. How to Engage Youth<br />Identify<br />Empower<br />Implement<br />Evolve<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  62. 62. Plans In Action<br /><ul><li>Industry changing from babysitting to entertainment & education
  63. 63. From childcare as a convenience to more targeted programs
  64. 64. Creating attractive, targeted offerings
  65. 65. Developing bigger and betterfacilities and programs
  66. 66. Childcare as a criticalcomponent to attracting families
  67. 67. Proving successful for the teens,their parents and your members
  68. 68. PR has been incredibly positive</li></ul>www. o2maxfitness.com karen@o2maxfitness.com<br />
  69. 69. www. o2maxfitness.com karen@o2maxfitness.com<br />
  70. 70. Karen Jashinsky 310 927 7526 karen@o2maxfitness.com<br />
  71. 71. 7 Things Howard Stern Can Teach You About Business *<br />Target customers you can serve<br />Leverage employee skills<br />Stay true to your vision<br />Create multiple streams of revenue<br />…but never at the expense of long-term results<br />…and never at the expense of your core business<br />NO means… MAYBE… or YES<br />* Haden, Jeff (02-09-2011). "7 Things Howard Stern Can Teach You About Business" BNET<br />www. o2maxfitness.com karen@o2maxfitness.com<br />
  72. 72. Questions<br />Karen Jashinsky<br />Founder / CEO O2 MAX<br />Click ‘Primp for Prom ‘ to view the video<br />www. o2maxfitness.com karen@o2maxfitness.com<br />

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