History of Tourism in New Zealand


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History of Tourism in New Zealand

  1. 1. History of Tourism New Zealand
  2. 2. 1901  Formation of the Tourist and Health Resorts Department to look after the tourist traffic of the railways and to take control of resorts such as Rotorua, Hanmer, Mount Cook, and Doubtful Sound Track, Little Barrier Bird Sanctuary.  The THRD also started Rotorua’s electricity supply  Encouraged immigration to NZ through information supplied overseas  Funding given to provide steamers on Lakes Manapouri and Tea Anau and Milford Sound.
  3. 3. 1903  THRD built model Maori pa at Whakarewarewa and Geyser round trip.  Lake Waikaremoana accommodation house opened  THRD also took over further reserves from Dept of Lands and Survey
  4. 4. 1906  THRD established offices in Sydney and Melbourne  Start of Mount Cook and Southern Lakes Touring Company with a coach service from Timaru to Mount Cook  Further consolidation of statutes enabled THRD to take control of 15 NZ resorts.
  5. 5. WW1 years  Decline in visitor numbers during the war years but steady increases in domestic visitors.  By 1917 NZ was being promoted in the USA through mounted displays and ‘moving films’
  6. 6. 1920-1929  Start of publishing numbers of visitors to NZ.  In year ended March 1922, 8050 people from overseas toured NZ, and each of them spent at least £100.  1924 – plans prepared to extend hotel at Waitomo, caves wired for electricity, and additions to resort hotels.  Mount Cook Company took over Hermitage hotel.  1929 – new hostels opened at Waitomo, Milford and Fox Glacier.
  7. 7. 1930-1939  Severe worldwide economic depression followed by booming economy.  New tourist routes opened up  1931 earthquake damaged buildings at Waikaremoana  THRD took over from NZ Railways responsibility for booking offices, and control of land at Tongariro National Park including the Chateau.  1935 highest numbers of visitors ever, and tourist offices were opened in Brussels and Los Angeles.  Off season travel encouraged but war in 1939 curtailed tourism for several years.
  8. 8. 1940-1949  No tourism until WW2 ended in 1945  By 1949 tourism had regenerated with 10,768 overseas visitors that year.
  9. 9. 1950’s  First NZ National Tourist Conference organized in 1950  THRD changed to ‘Tourist and Publicity’  Ongoing shortage of good hotel rooms in the right places as accommodation facilitaties had remained statis during Depression and World War.  Pacific Area Travel Association (PATA) formed in 1951 to help develop tourism to the Pacific.  The cruise line ‘Orient Line’ started a passenger service between Sydney and North America, calling at Auckland.  New tourism promotion based on ‘Discover the Pacific’
  10. 10. 1960’s  Government earned £10 million from tourism by 1967.  Special loan schemes to encourage construction of hotels at key tourism places to stimulate tourism  1967 – first Minister of Tourism
  11. 11. 1970’s  1250 new hotel/motel rooms introduced by 1972 to meet visitor demand  Jumbo jets now visiting NZ  Policy changes made to streamline the tourism department, including divesting of reserves and thermal baths to be leased by private companies, including the Ward Baths at Rotorua, now known as the Polynesian Pools.  1975 tourism earnings exceeded $100 million.
  12. 12. 1980’s  Tax breaks for first class hotel construction in Auckland  Increase in informal/flexible travel arrangements  1983 Sheraton Auckland opened, Regent Hotel in Auckland and Parkroyal in Wellington  Increase in visitors wanting an NZ trip to be an ‘experience’  Rise in rental vehicles as visitors wanted to tour the country  Improvement in shoulder season visitor numbers  In 1985 visitor numbers increased by 15% and foreign exhchange earnings by 45%.  New tourism facilities eg Kelly Tarltons, gondola construction, Rainbows End  Doubling of campervan fleet  1989 - set up of Tourism 2000 Taskforce to plan for future tourism growth  1989 Maori Tourism Association established
  13. 13. 1990’s  Tourism 2000 Taskforce policy decisions enacted  Included launch of Regional Tourism Action campaign and establishment of Visitor Information Network offices.  Air New Zealand sold to the private sector  A change in government (Labour to National) resulted in change in direction for the tourism industry  Higher priority given to tourism, set up of New Zealand Tourism Board (now Tourism New Zealand)  Overseas tourism offices re-opened  Increased focus on offshore promotion  Strengthening NZ dollar restricted growth from several markets
  14. 14. 2000+  In 2000 tourists spent $4,770 million  2001 – terrorist attacks on 9/11 resulted in small tourism decline  2001 celebrated a centenary of NZ tourism  2003 difficult year for tourism worldwide (wars, SARS)  2004 NZ tourism bounced back  2010 New Zealand Tourism Strategy 2010 released charting the path for growth and development of tourism in NZ
  15. 15. Modern Day  Tourism is NZ’s largest industry  Contributes 10% of GDP  Employs 1 in 10 New Zealanders  Earning $61 million per day!