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Social media as a storytelling tool for libraries & archives: Best practices in suppport of human rights

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Paper presented at the 7th annual Knowledge, Archives & Records Management Conference – 5-7 November 2014

The SABC Media Libraries are preserving a multi-media record for future generations, which includes South African broadcasting and history since broadcasting began in South Africa. Human rights issues and stories, such as the Truth and Reconciliation Commission audio and textual material, are also preserved. The SABC Media Libraries started with a Web 2.0 presence in 2009, and has since then build up a rich online collection of stories about the work and the content from the SABC Information Library and the SABC Radio Archives. Storytelling via social media will be investigated as a new way to address best practices for human rights, not only with regards the content of the libraries/archives, but also with regards creating awareness and networking activities. Five best practices for human rights storytelling in social media will be presented. The draft “Basic Principles on the role of Archivists in support of Human Rights” is also recommended when using social media as a storytelling tool by libraries and archives in support of human rights.

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Social media as a storytelling tool for libraries & archives: Best practices in suppport of human rights

  1. 1. SOCIAL MEDIA AS A STORYTELLING TOOL IN LIBRARIES AND ARCHIVES: BEST PRACTICES FOR HUMAN RIGHTS Paper presented at the 7th annual Knowledge, Archives & Records Management Conference – 6 November 2014 Karen du Toit Archivist SABC Radio Archives Twitter: @karentoittoit
  2. 2. ‘PART OF THE ROLE OF CULTURAL HERITAGE PROFESSIONALS IS TO BE SAFE-KEEPERS OF THE STORIES OF INDIVIDUALS. WHERE WE ONCE FOCUSED ON THE LIVES OF THE WELL-KNOWN, WE HAVE NOW KNOWN FOR A LONG TIME THAT IT IS THE COLLECTIONS OF THE "COMMON MAN" THAT REVEALS SOME OF THE MOST IMPORTANT ASPECTS OF OUR SOCIETY.’ Melissa Mannon
  3. 3. HIGHLIGHTS  Introduction  SABC Media Libraries  Storytelling and social media  Five best practices for human rights storytelling in social media  Basic Principles on the Role of Archivists in Support of Human Rights  Libraries and archives using social media to address best practices for human rights  Summary  Bibliography
  4. 4. INTRODUCTION
  5. 5. SABC MEDIA LIBRARIES ON SOCIAL MEDIA  Since 2009  Two volunteers  Website (Google Sites)  Blog (Google Blogger)  Twitter  Facebook  other
  6. 6. GOOGLE SEARCH: “SABC MEDIA LIBRARIES” SABC Media Libraries website ranks 9/10 on Google’s Page Rank measurement
  7. 7. BLOG THEMES SABC Media Libraries SABC archives libraries archivists librarians
  8. 8. HUMAN RIGHTS ISSUE? YouTube: http://youtu.be/1avl4zOi1qU
  9. 9. SOCIAL MEDIA VS STORYTELLING Storytelling (Cocoran) Social Media (McClary)  Purpose  Share beginning, middle and end  Skin on the bones  Vulnerable  Own story  Embrace casual  Talking to friend  Brief  Use contractions  Light hearted  Punctuation and case  Break the grammar rules  Ask questions  Use pronouns
  10. 10. GUIDING PRINCIPLES ON BUSINESS AND HUMAN RIGHTS ENDORSED BY THE UN HUMAN RIGHTS COUNCIL
  11. 11. FIVE BEST PRACTICES FOR HUMAN RIGHTS STORYTELLING IN SOCIAL MEDIA (POYNTON)  Explicit human rights strategy  Link human rights opportunities to your company’s business  Include stakeholder views  Recognize challenges  Balance qualitative and quantitative reporting
  12. 12. SABC VISION, MISSION, VALUES SABC Annual Report 2013
  13. 13. BASIC PRINCIPLES ON THE ROLE OF ARCHIVISTS IN SUPPORT OF HUMAN RIGHTS  Draft (2014)  Awaiting comments: access@ica.org  Two sections applicable:  Section 2: Providing Access to Information in Archives  Section 5. Freedom of Expression and Association
  14. 14. ARCHIVISTS/LIBRARIANS USING SOCIAL MEDIA IN SUPPORT OF HUMAN RIGHTS  1. Description to clarify human rights violations  2. Timely description  3. Archivists advocate and support the right of access to government records  4. All persons are entitled to call upon the assistance of an archivist to assist in establishing their rights.  5. Archivists ensure access to archives.  6. Promote programs to inform the public about their right of access to archives  7. Archivists, like other citizens, are entitled to freedom of expression, belief, association and assembly.  8. Archivists making disclosures of information showing human rights violations without threat of retaliation
  15. 15. SUMMARY  Libraries and archives telling our stories on social media!  In support of human rights!
  16. 16. BIBLIOGRAPHY  Basic Principles on the Role of Archivists in Support of Human Rights. (Draft). Available from: http://www.ica.org/download.php?id=3388  Mannon, M. http://archivesinfo.blogspot.com/2014/09/from-obituaries- to-objects-examination.html  Poynton, C. http://www.bsr.org/en/our-insights/blog-view/five-best- practices-in-human-rights-reporting  SABC. http://www.sabc.co.za/  SABC Annual Report 2013. http://www.sabc.co.za/  SABC Media Libraries blog. http://sabcmedialib.blogspot.com/  SABC Media Libraries website. https://sites.google.com/site/sabcmedialib/  United Nations Human Rights. (2012) Guiding Principles on Business and Human Rights. Available from: http://www.ohchr.org/Documents/Publications/GuidingPrincipl esBusinessHR_EN.pdf
  17. 17. THANK YOU!

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