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RAKS WMN is a contemporary women’s clothing
handmade from natural and sustainable materials.

line

our work focuses on di...
http://vimeo.com/62429122
handmade from the earth.
our aim is to connect the customer to the processes involved in making our
garments – combining t...
woven tops
$195 - $380
knit tops
$120 - $250
shorts
$145 - $180
pants
$280 - $450
skirts
$280 - $350
dresses
$395 - $750
coats/jackets
$895 - $1200
RAKS WMN is designed with sustainability in mind, from the
choice of fabric, printing and dyeing treatments, to details li...
The Grove is part of the Beverly Grove Community.
it is one of LA’s biggest shopping centers.
the median age is 38 years o...
RAKS WMN Credit Card
10% off first purchase made with the card in the store.
$15 reward for every $500 spent in the store....
a partnership with The Original Farmers Market.
on every 3rd Friday of the month, the first 50 shoppers who spend more tha...
THE END.
Thank you for your attention.
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RAKS WMN

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Marketing I final project at Parsons The New School for Design.

RAKS WMN is a contemporary women’s clothing line handmade from natural and sustainable materials.

Published in: Marketing, Lifestyle, Business
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RAKS WMN

  1. 1. RAKS WMN is a contemporary women’s clothing handmade from natural and sustainable materials. line our work focuses on different elements of sustainability including high quality handmade craftsmanship, durability, natural dyes, organic material, fair trade and transparency of production.
  2. 2. http://vimeo.com/62429122
  3. 3. handmade from the earth. our aim is to connect the customer to the processes involved in making our garments – combining timeless style with premium quality and natural and sustainable fabrics. each piece is carefully and consciously designed resulting in beautifully uncomplicated clothes to be worn in a well-lived life.
  4. 4. woven tops $195 - $380
  5. 5. knit tops $120 - $250
  6. 6. shorts $145 - $180 pants $280 - $450
  7. 7. skirts $280 - $350
  8. 8. dresses $395 - $750
  9. 9. coats/jackets $895 - $1200
  10. 10. RAKS WMN is designed with sustainability in mind, from the choice of fabric, printing and dyeing treatments, to details like buttons. RAKS WMN embodies lush minimalism in aesthetic and core principles. RAKS WMN is handmade and individually dyed, making each piece a rare original. RAKS WMN creates simple but necessary luxuries. We believe that good basics are the foundation to creating beautiful and uncomplicated style. RAKS WMN operates transparently, opening up the whole design and making process to customers. RAKS WMN creates and supports sustainable livelihood and contributes towards positive changes in the fashion industry and consumer behavior. RAKS WMN is competitively priced, making it affordable luxury. RAKS WMN adds value through services such as personal shoppers, free alterations and monogramming.
  11. 11. The Grove is part of the Beverly Grove Community. it is one of LA’s biggest shopping centers. the median age is 38 years old. the percentage of residents ages 19 to 34 and 65 and older are among the county’s highest. the neighborhood is home to professionals, post-grads, and young families. the neighboring communities are Beverly Hills, Carthay, Farifax, Hollywood, Howllywood Hills West, Pico-Roberstson and West Hollywood. http://projects.latimes.com/mapping-la/neighborhoods/neighborhood/beverly-grove/
  12. 12. RAKS WMN Credit Card 10% off first purchase made with the card in the store. $15 reward for every $500 spent in the store. VIP access to exclusive news, sales, new arrivals and events. complimentary standard alterations on full priced items. complimentary personal shopping appointments at any time you choose (even before or after store hours!)
  13. 13. a partnership with The Original Farmers Market. on every 3rd Friday of the month, the first 50 shoppers who spend more than $25 at the market could redeem reusable eco bags from RAKS WMN in the store.
  14. 14. THE END. Thank you for your attention.

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