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Chevy Spark PR Campaign

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Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

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Chevy Spark PR Campaign

  1. 1. Legend Public Relations PresentsThe SPARK ExperienceGenerate, Ignite and Share Your Spark
  2. 2. Target Audience
  3. 3. Ignite The SparkJanuary - June
  4. 4. Share Your SparkJanuary - June
  5. 5. Wear Your Spark January
  6. 6. Spark Your Romance February
  7. 7. Generate The SparkSpark Your Campus AprilFebruary March
  8. 8. Take Your Spark To The Game March
  9. 9. Earth Day Flash MobApril 22
  10. 10. Spark On The BayBay To Breakers - May
  11. 11. Find Your Spark JuneScavenger Hunt Parallel ParkingLombard Street Golden Gate Park
  12. 12. Event January February March April May June TotalAd $4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240campaignSpark $315 $315YourRomanceSpark $1,190 $1,190 $1,190 $3,570YourCampusSpark to $10,700 $10,700the GameEarth Day $2,800 $2,800Spark on $3,325 $3,325the BayFind Your $10,033 $10,033SparkLegend $6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200LaborTotals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183
  13. 13. Evaluation
  14. 14. Enjoy The Ride! Thank you

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