Seo powerpoint- what is seo

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Search Engine Optimization is a technique that is promoting a website on major Search Engines.

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Seo powerpoint- what is seo

  1. 1. A Practical ApproachA Practical Approach To SEOTo SEO www.mytechbay.comwww.mytechbay.com A Practical ApproachA Practical Approach To SEOTo SEO www.mytechbay.comwww.mytechbay.com
  2. 2. Search engine optimizationSearch engine optimization ((SEOSEO) is the process of) is the process of improving the volume and quality of traffic to a websiteimproving the volume and quality of traffic to a website fromfrom Search enginesSearch engines, for targeted keywords. Usually,, for targeted keywords. Usually, the earlier a site is presented in the search results or thethe earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, includingSEO can also target different kinds of search, including image search, local search.image search, local search. In simple words we can say that, “In simple words we can say that, “Search engineSearch engine optimizationoptimization ((SEOSEO) is a technique that is promoting a) is a technique that is promoting a website on major search engines, LIKE (google yahoowebsite on major search engines, LIKE (google yahoo msn) and get the relevant links from the market”msn) and get the relevant links from the market”
  3. 3. Doing search engine submission and just having a siteDoing search engine submission and just having a site isn't enough? WE have to get customers to find us. Toisn't enough? WE have to get customers to find us. To do that, our web site has to use certain techniques anddo that, our web site has to use certain techniques and technologies that make search engines rank ,our sitetechnologies that make search engines rank ,our site high on their results list when our customers do a searchhigh on their results list when our customers do a search for our kind of business like TECH SUPPORT. That's "for our kind of business like TECH SUPPORT. That's " search engine optimization “.search engine optimization “.
  4. 4. Giving searchers a good reason to come:Giving searchers a good reason to come: Valuable and up-to-date informationValuable and up-to-date information Purchase Web advertising:Purchase Web advertising: Not the most economical methodNot the most economical method Being active in news groups and mailing lists:Being active in news groups and mailing lists: Join in the discussionJoin in the discussion Avoid Flash and framesAvoid Flash and frames Divide sites up into separate pages:Divide sites up into separate pages: By SubjectsBy Subjects Place popular search terms in the page textPlace popular search terms in the page text Good title tagsGood title tags Links in good, links out bad:Links in good, links out bad: Just Link Out with HighJust Link Out with High Ranked WebsitesRanked Websites Give people a free subscription to our newsletter:Give people a free subscription to our newsletter: RSSRSS Create and invite people to your free online forumCreate and invite people to your free online forum Automated referral systemAutomated referral system Search for exactly what they are looking forSearch for exactly what they are looking for
  5. 5. Press ReleasesPress Releases social bookmark linkssocial bookmark links Optimize and distribute a press release announcing blogOptimize and distribute a press release announcing blog Research and comment on relevant industry related blogResearch and comment on relevant industry related blog Make contact with related bloggersMake contact with related bloggers interview other prominent bloggers in our industryinterview other prominent bloggers in our industry Provide free E-books, Slides, Videos and other advertising stuffProvide free E-books, Slides, Videos and other advertising stuff
  6. 6. First of all, define your target market and then implementFirst of all, define your target market and then implement the tips required.the tips required.
  7. 7.  AdvertisingAdvertising  BrandingBranding  CommunicationCommunication  Referral MarketingReferral Marketing  MacromarketingMacromarketing CRMCRM Database MarketingDatabase Marketing Social MarketingSocial Marketing Events OrganizingEvents Organizing Internet MarketingInternet Marketing
  8. 8. ON PAGE OPTIMIZATION IN SEO 1. Keyword in the Title of Article 2. 1% to 2% Keyword Density 3. H1 tag containing your keyword 4. H2 tag containing your keyword 5. H3 tag containing your keyword 6. Bold your keyword 7. Italicize your keyword 8. Underline our keyword 9. ALT=Text Images with Keyword 10. Internal link to your Other Pages
  9. 9. Success
  10. 10. SEM-ROI Analysis
  11. 11. SEM-ROI Analysis

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