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Ad Campaign For Calmax

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Ad Campaign For Calmax

  1. 1. Creativity requires the courage to let go of certainties. & It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
  2. 2. Calcium Supplement CALMAX Nexgen Pharma Pvt. Ltd.
  3. 3. CALMAX Product Logo Ad Agency CREATORS
  4. 4. Market Analysis
  5. 5. Market Analysis <ul><li>1.Market structure : Highly competitive market </li></ul><ul><li>Calcium Sandoz women - Novartis </li></ul><ul><li>Maximin Forte Tablet - Anglo French </li></ul><ul><li>Shelcal - Elder </li></ul>
  6. 6. <ul><li>Market Follower </li></ul><ul><li>Follow the market leaders </li></ul>Market Position:
  7. 7. Age --------35 and above Gender --------Females Income level ------- Lower middle class can also afford the product Market Segment
  8. 8. <ul><ul><li>Pricing strategy: Penetration </li></ul></ul><ul><ul><li>Product Differentiation: calcium supplement made from natural sources </li></ul></ul><ul><ul><li>Market objectives </li></ul></ul>
  9. 9. CREATIVE BRIEF… <ul><li>The Objective: To increase brand awareness and build brand image of the product CALMAX. </li></ul><ul><li>The Target Audience: The ad is designed for young and middle age females who have an active lifestyle but are deficient in calcium. </li></ul>
  10. 10. Contd… <ul><li>The Message Theme: The power idea is to depict how a tiny piece of advice given by the doctor can help customers at right moment in life </li></ul><ul><li>CALMAX will focus on effective communication by creating purchase intent in them, hence making the new brand known among the target audience. </li></ul>
  11. 11. Contd… <ul><li>The support-medical findings and testimonials from patients with calcium deficiency </li></ul><ul><li>The Constraints-mandatory restrictions </li></ul><ul><li>DOSAGE : ONE TABLET PER DAY or </li></ul><ul><li>AS DIRECTED BY PHYSICIAN </li></ul>
  12. 12. AD PROMOTION THROUGH…. 1.PRINT MEDIA. 2.DIGITAL MEDIA. 3.SALES PROMOTION. 4.PRINT AD. 5.RADIO AD. 6.VISUAL AD. 7.SMS AD. 8.TRADE PROMOTION
  13. 13. AD THROUGH Trade promotion MEDIA BUY 50 BOTTELS GET 10 FREE! 20% SCHEME FOR WHOLE SALERS BUY 50 BOTTELS GET 5 FREE! 10% SCHEME FOR RETAILERS
  14. 14. The moment when you first wake up in the morning is the most wonderful of the twenty-four hours. No matter how weary or dreary you may feel, you possess the certainty that, during the day that lies before you, absolutely anything may happen. And the fact that practically will matter is that – CALMAX with always be available to you at the nearest pharmacy, if you don’t have 1….

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