Advertisements

734 views

Published on

some good bad and wrost advertisements

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
734
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advertisements

  1. 1. Advertisement Good Bad Digital
  2. 2. Good ads
  3. 3. • https://www.youtube.com/watch?v=n-96ojEJf2I – Cadbury shubh aarambh • Strategy – Replacing the mind set of using sweets when something good happens • Effect – A very touchy, effective ad, depicting the sentiments of a relationship, and also giving the message of Indian values of shubh aarambh • Target Audience – Anyone and everyone • Creativity
  4. 4. • https://www.youtube.com/watch?v=bZ2EKswyTao – belt – heaven • Strategy – creating awareness and importance of a particular product • Effect – safety – life saving • Target Audience – global, anyone who drives or sits in a vehicle • Creativity – touching the fears of human - DEATH
  5. 5. • https://www.youtube.com/watch?v=l38blGqVeHc&feature=en dscreen – Mercedes • Strategy – funny advertisement, but stating its idea • Effect – was looked upon, because of its uniqueness and funny genre • Target Audience : people who drive the elite vehicles but just go by the looks • Creativity – amazing concept of proving their tagline
  6. 6. • https://www.youtube.com/watch?v=6tCtM8UEQv8 – cheese • Strategy – bringing in a character which is most connected with their product • Effect – the cheese brand could be looked upon as a healthy and strong cheese • Target Audience : cheese lovers • Creativity – animation, touching at the beginning – funny at the end
  7. 7. • https://www.youtube.com/watch?v=xGwAbSHLh08 – maruti petrol • Strategy – showing the benefits of Maruti • Effect – very effective, humorous at the same time stating its feature • Target Audience : people obsessed with mileage • Creativity – humorous advertisement, using kids and showing the message clearly
  8. 8. • http://www.youtube.com/watch?v=9MbpNqPbqF0 – axis bank • Strategy • Effect • Target Audience : • Creativity
  9. 9. Bad ads
  10. 10. • https://www.youtube.com/watch?v=Pd4pQ4pse5Y – akshay kumar – micromax ad • Strategy – using a celebrity , who is at the peak at the moment to endorse • Effect – couldn’t link the benefits shown in the ad to the real world product • Target Audience • Creativity – very creative ad, but off the product
  11. 11. • https://www.youtube.com/watch?v=aZlQUu9NXxE – amul macho • Strategy – bringing in a fantasy and naughty element, and also using a sexy model for the same • Effect • Target Audience : people out there for fantasy • Creativity - a very creative ad but off the product
  12. 12. • https://www.youtube.com/watch?v=B1h3ww0HPTM – farhan akhtar – intex mobile • Strategy - using a celeb • Effect • Target Audience : budget Smartphone lovers • Creativity – not at all creative
  13. 13. • https://www.youtube.com/watch?v=6Z4WMxUpoTg – twinkle khanna – micromax • Strategy • Effect • Target Audience : • Creativity
  14. 14. • https://www.youtube.com/watch?v=L3xT-Vhga8s – deewana bana de • Strategy • Effect • Target Audience : • Creativity
  15. 15. • https://www.youtube.com/watch?v=YoV_xfvTViA – Tanya sharma – garnier fructis • Strategy • Effect • Target Audience : • Creativity
  16. 16. Digital Campaigns
  17. 17. • http://raceforlife.cancerresearchuk.org/index.html cancer • video http://www.youtube.com/watch?v=GWJEmMDQXoA
  18. 18. • http://www.youtube.com/watch?v=QAwQ8tMlDVs – nike – intensity counts
  19. 19. • the fun theory -http://www.youtube.com/watch?v=jp6SjFdOHQ – Volkswagen
  20. 20. • 'Kick the Trash' Campaign • Big brands like McDonald's are always looking for ways to demonstrate their corporate social responsibility. • In response to claims that areas outside of McDonald's were dirty, McDonald's Germany came up with this campaign to encourage children and young people to dispose of litter responsibly. • http://www.youtube.com/watch?v=Awu6t5af_AQ#t=64
  21. 21. • McDonald's Iced Fruit Smoothie App • Sales of particular products such as smoothies and ice creams are highly dependent on the weather. • With the temperature rising and companies like Innocent raising the consumption of smoothie products, McDonald's wanted a way to connect with consumers looking for this type of drink. • Of note however is that the tool is not in a new app rather, it is baked in to the app that consumers have already downloaded, with an update from the App Store changing the content.
  22. 22. • https://www.youtube.com/watch?v=Fpe8LhsgaTw – google chromeawarness - uk

×