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ROKO CANCER <br />CHARITABLE TRUST<br />AN INITIATIVE OF <br />MKC TRUST, UK<br />www.rokocancer.org<br />
ROKO CANCER CHARITABLE TRUST<br />The developing world is expected to account for more than half of all cancer cases in th...
GLOBAL PERSPECTIVE ON CACNER<br />Cancer rates could further increase by 50% to 15 million new cases in the year 2020, acc...
INDIAN PERSPECTIVE ON CACNER<br />The International Agency for Research on Cancer, an organization established by the Worl...
PROFILE OF TRUST<br />An effort that voiced its appeal loud and clear "Roko Cancer" - It could happen to you. The movement...
OBJECTIVES<br />The MKC ROKO Cancer Charitable Trust has given to itself the mandate of serving women in different parts o...
ROKO CANCER CAMPAIGN<br />Our Aim is to reach The Community, Our Objective is Roko [STOP] Cancer<br />INDIA'S FIRST FULLY ...
ROKO CANCER CAMPAIGN<br />Our Aim is to reach the Community, Our Objective is Roko [STOP] Cancer<br />www.rokocancer.org<b...
INITIATIVE OF THE CAMPAIGN<br />The Campaign is focusing on Breast, Cervix and Oral  Cancer but will venture into other ca...
Contribution to improved  cancer education outcomes.
Impact of  awareness on women.
Capacity building.
Positive impact on health departments.
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Viyana Presentation

  1. 1. ROKO CANCER <br />CHARITABLE TRUST<br />AN INITIATIVE OF <br />MKC TRUST, UK<br />www.rokocancer.org<br />
  2. 2. ROKO CANCER CHARITABLE TRUST<br />The developing world is expected to account for more than half of all cancer cases in the world by 2020 say medical experts. Cancer may strike as many as 7 million people a year in Asia by 2020, straining health systems in countries that can least afford it. The WHO is also warning that Asia's annual death toll from cancer, currently at about 4 million, could reach 6.4 million by 2030 if current trends continue.<br />www.rokocancer.org<br />
  3. 3. GLOBAL PERSPECTIVE ON CACNER<br />Cancer rates could further increase by 50% to 15 million new cases in the year 2020, according to the World Cancer Report, the most comprehensive global examination of the disease to date. The report also reveals that cancer has emerged as a major public health problem in developing countries, matching its effect in industrialized nations. Medical experts attribute the decline in breast cancer deaths to earlier detection.<br />The developing world is expected to account for more than half of all cancer cases in the world by 2020 say medical experts. Cancer may strike as many as 7 million people a year in Asia by 2020, straining health systems in countries that can least afford it. The WHO is also warning that Asia's annual death toll from cancer, currently at about 4 million, could reach 6.4 million by 2030 if current trends continue.<br />www.rokocancer.org<br />
  4. 4. INDIAN PERSPECTIVE ON CACNER<br />The International Agency for Research on Cancer, an organization established by the World Health Organization, estimates that an approximately 80.000 women in India are affected by Breast Cancer each year. Other estimates place the number of cases in India to about 1 00,000 women each year. There will be approximately 2, 50,000 new cases of breast cancer in India by 2015. The Indian Council of Medical Research is of the view that “breast cancer has overtaken cervical cancer to become the leading cause of cancer-related mortality among women living in metropolitan cities. It places the incidence of the disease at 20-33 per 1, 00,000 in urban India.<br />Dr. Umberto Veronesi, the Scientific Director of the European Institute of Oncology in Milan, Italy, and also known as the Father of the modern breast cancer surgery, believes that “Breast Cancer will become an epidemic in India in another 10 years if the country does not put in place a vigorous mechanism for early detection and an awareness building exercise”.<br />www.rokocancer.org<br />
  5. 5. PROFILE OF TRUST<br />An effort that voiced its appeal loud and clear "Roko Cancer" - It could happen to you. The movement gained momentum on 16th Dec 2005 when the Trust launched the First Fully Equipped Mobile Breast Cancer Detection Unit for the semi urban and rural areas of Punjab. As volunteers and cause - driven partners joined hands globally, Roko Cancer’s clarion call started reaching out its buzzword of “awareness” to the far flung rural and semi urban areas of India at a fast and furious pace.<br />Roko Cancer project is of vital importance to this era where ignorance towards Cancer is rampant; a project which could nurture the seed of awareness in the far flung areas in India that would not only enlighten but also empower the women. This, needless to say would provide impetus and strength to the existing “not so aware” regions towards Cancer Eradication.<br />www.rokocancer.org<br />
  6. 6. OBJECTIVES<br />The MKC ROKO Cancer Charitable Trust has given to itself the mandate of serving women in different parts of the world with the following objectives:<br /> <br />Promote awareness of Cancer, through the ROKO Cancer Campaign, among women by empowering them with knowledge and skills concerning detection of Breast Cancer.<br />Launch mass campaigns for early detection of Breast Cancer leading to treatment, wherever possible through a process of capacity building of partner-organizations and informed motivation among women.<br />Develop networking relationships with Hospitals within reach for treatment and care of such patients.<br /> <br />Such Campaigns have been emphasizing, all over the world, several common strategies that include <br />Breast Self Examination (BSE), through a process of detecting lumps, changes in skin or nipple, and, presence of nipple discharge; awareness pamphlets for cervix and oral cancer.<br />Mammography through high quality machines operated by trained technicians and reported upon by the Radiologist; and<br />Clinical breast examination by the doctor<br />It has so far examined 53,575 women, taken 12,120 Mammograms, and detected 370 positive cases and conducted 751 camps.<br />www.rokocancer.org<br />
  7. 7. ROKO CANCER CAMPAIGN<br />Our Aim is to reach The Community, Our Objective is Roko [STOP] Cancer<br />INDIA'S FIRST FULLY EQUIPPED MOBILE CANCER DETECTION UNIT<br />
  8. 8. ROKO CANCER CAMPAIGN<br />Our Aim is to reach the Community, Our Objective is Roko [STOP] Cancer<br />www.rokocancer.org<br />
  9. 9. INITIATIVE OF THE CAMPAIGN<br />The Campaign is focusing on Breast, Cervix and Oral Cancer but will venture into other cancers in the near future. The Campaign has expanded rapidly. The Campaign aims to provide universal coverage. Although the Campaign is relatively young the results are already apparent.<br /><ul><li>Strong targeting to the semi urban and rural areas.
  10. 10. Contribution to improved cancer education outcomes.
  11. 11. Impact of awareness on women.
  12. 12. Capacity building.
  13. 13. Positive impact on health departments.
  14. 14. Positive impact on local economies.</li></ul>www.rokocancer.org<br />
  15. 15. MKC TRUST IN WORLD<br />INDIA & U.K<br />www.rokocancer.org<br />
  16. 16. States Covered<br />Meghalaya<br />Punjab<br />Delhi<br />Maharashtra<br />Goa<br />Karnataka<br />Jammu & Kashmir<br />Himachal Pradesh<br />Madhya Pradesh<br />West Bengal<br />Gujarat<br />Haryana<br />Uttar Pradesh<br />Andhra Pradesh<br />Tamil Nadu<br />www.rokocancer.org<br />
  17. 17. STATE PROJECTS IN INDIA<br />MEGHALAYA<br />www.rokocancer.org<br />
  18. 18. STATE PROJECTS IN INDIA<br />PUNJAB<br />www.rokocancer.org<br />

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