Amnesia Razorfish's Social Election

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  • The role of social media in predicting results – can social sentiment give an indicator of real life results?
  • Amnesia Razorfish's Social Election

    1. 1. The Social Election – 2010 Federal Election Insights SMC Sydney
    2. 2. 1. The Situational Analysis
    3. 3. The Social Election • We used Radian6 to monitor and listen • A real-time finger on the social pulse across Twitter, Facebook, YouTube and other online sources • We rated the Twitter sentiment with humans (and not bots) • We analysed the insights to include environment factors http://thesocialelection.amnesiarazorfish.com.au
    4. 4. And, we even had Julia tweet us!
    5. 5. 2. Winners, losers and the fakes
    6. 6. The story overall http://thesocialelection.amnesiarazorfish.com.au/infoporn/
    7. 7. 3. Top Topics
    8. 8. What people talked about 1. Climate change 2. NBN 3. Immigration 4. Boat people 5. Economy vs seeded topics Boat people
    9. 9. Trending topics
    10. 10. 4. The social learnings
    11. 11. The role of social media Throughout the campaign period, the social data indicated it would be close. In the last week, we saw the sentiment sitting just 0.1% in favour of Labor.
    12. 12. The game-changer There was a significant peak in positive sentiment towards Labor’s NBN policy. But so what? If they were listening, the Liberals should have known it would be a game changer, before the negotiations with the Amigos.
    13. 13. The lesson? Having a finger on the pulse of what your customers are saying, how they’re saying it, and where, can give you the critical insight allowing you to stay ahead.
    14. 14. 5. Questions?
    15. 15. Karalee Evans Social Strategy Manager, Amnesia Razorfish e: karalee.evans@amnesia.com.au t: @karalee_

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