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Addressing The Barriers

Presentation for Internet Librarian International, London 7 October 2007.

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Addressing The Barriers

  1. 1. Addressing the Barriers Addressing the barriers to setting up and sustaining blogging services Kara Jones Research Publications Librarian Library & Learning Centre University of Bath [email_address] Internet Librarian International 2007 Addressing the Barriers Resources bookmarked with this tag: ili2007-blog-masterclass Brian Kelly UK Web Focus UKOLN University of Bath [email_address]
  2. 2. Addressing the Barriers <ul><li>The following techniques may help address the barriers to blogging: </li></ul><ul><ul><li>Project-based Blogging </li></ul></ul><ul><ul><li>Policy and Quality Assurances </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Developing skills </li></ul></ul><ul><ul><li>Demonstrating Value </li></ul></ul>Addressing the Barriers
  3. 3. Project-based Blogging <ul><li>Piloting your blogging service </li></ul><ul><ul><li>Offer a trial service </li></ul></ul><ul><ul><li>Low-risk </li></ul></ul><ul><ul><li>Offers an exit or withdrawal strategy </li></ul></ul><ul><li>Small-scale activities </li></ul><ul><ul><li>Blog for special events or one-off activities </li></ul></ul><ul><ul><li>Provides the opportunity to experiment </li></ul></ul><ul><ul><li>No ongoing costs or commitment </li></ul></ul>Project-based Blogging
  4. 4. Policy and Quality Assurances <ul><li>Develop robust policies ( Briefing Paper 7 ) outlining scope, audience, content and purpose </li></ul><ul><li>Include a statement in your blog policies that you welcome feedback and notification of errors, which will be addressed as quickly as possible </li></ul><ul><li>Outline quality processes through which the blog will be subjected ( Briefing Paper 6 ) </li></ul>Policy & Quality Assurances
  5. 5. Participation <ul><li>Participate on group blogs outside of your institution i.e.. library association sub-group blogs </li></ul><ul><li>Develop your ‘voice’ to build confidence – comment on blogs from colleagues </li></ul><ul><li>Blog outside of work i.e.. societies, reading groups, chartership candidates, etc. </li></ul>Participation
  6. 6. Demonstrating Value <ul><li>Blogs make it easy to demonstrate a return on investment </li></ul><ul><ul><li>Use in-built statistical reporting </li></ul></ul><ul><ul><ul><li>Referrers – links from these pages to find you </li></ul></ul></ul><ul><ul><ul><li>Search engine terms that found you </li></ul></ul></ul><ul><ul><ul><li>Total views </li></ul></ul></ul><ul><ul><ul><li>Clicks from your blog outwards </li></ul></ul></ul><ul><ul><li>Sitemeter or Technorati </li></ul></ul><ul><li>Evaluate your blog </li></ul><ul><ul><li>See Briefing Paper 2 </li></ul></ul>Demonstrating Value
  7. 7. Developing Skills <ul><li>Social blogging might help in developing skills – do you have an unknown blogger in your organisation </li></ul><ul><li>Build a collection of blogs that demonstrate good practice </li></ul><ul><li>Gather ideas and examples of best practice </li></ul><ul><li>Innovate and use multi-media </li></ul><ul><li>Staff development </li></ul><ul><li>Encouraging the enthusiasts! </li></ul>Developing Skills
  8. 8. Conclusions <ul><li>Questions, comments? </li></ul>Conclusions