The Nivea Q10 France campaign aimed to refresh the brand's image and get more people to try its new Q10 skin cream product. Tactics included social media promotion, a YouTube video that received over 2 million views, Amazon flash sales, flash mobs following cultural trends, and a "Getting Better with Age" cheese and wine event in the US. The campaign was deemed successful as Nivea's European market grew 8.1% in 2012 and the specific Q10 cream saw increased sales after the promotional efforts.
1. Nivea Q10 France
Campaign
Rachel Oerter
Kara Hamm
Jeannie Ketsdever
2. What was their campaign?
http://www.youtube.com/watch?feature=player_embedded&v=Zx_CvQZ_xIw
3. PURPOSE AND
OBJECTIVES
Refresh the image
Get people to try the product
Free sampling
Target age was women 30+
Targeting the European women market
4. tactics
Social Media; Twitter, Facebook
Over 2 million hits on YouTube
Amazon flash sales
Followed the cultural trend of flash mobs
Cheese and wine event in the United States. “Getting Better with Age”
