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Social Media: Personal and Professional Strategies


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presentation given Oct. 4 at University of Michigan 2011 Work-Life Balance Conference

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Social Media: Personal and Professional Strategies

  1. 1. Personal and Professional Strategies Manage the Madness. Be More Productive.Tonya V. Thomas Get Things Done.Instructional Designer/TrainerUniversity of MichiganHealth SystemRevenue Cycle Education,Development & QualityManagement (EDQM)
  2. 2.  Separate Personal from Professional Build Your Online Personal/Professional Learning Network Build and Maintain a Personal Brand Online Manage Social Media Overload Bring the Mountain to Mohammed: Social Media Aggregators
  3. 3. Focus on Purpose, Audience and Goals
  4. 4.  Determine ―mission‖ — what do you want to promote/accomplish? Remember your audience always Choose which networks to participate in  Where does your audience ―live‖ Choose which to keep personal and which to keep professional  LinkedIn (pro?) vs. Facebook (casual?)  Twitter (external) vs. Yammer (internal)
  5. 5.  Professional  Personal  LinkedIn  Facebook  Facebook  Twitter  Twitter  Blog  Blog  MySpace
  6. 6.  Yes, even Facebook can go ―pro;‖ has very granular security/privacy controls Can lock down most everything Can limit view to groups of friends, or specific individual friends
  7. 7. n. – the entire collection of people with whom you engage and exchange information, usually online
  8. 8. Wikipedia’s definition:Personal Learning Networks (PLNs) consist ofthe people a learner interacts with and derivesknowledge from in a Personal LearningEnvironment. An important part of this conceptis the theory of connectivism developed byGeorge Siemens and Stephen Downes. Learnerscreate connections and develop a network thatcontributes to their professional developmentand knowledge.[1] The learner does not have toknow these people personally or ever meetthem in person.
  9. 9.  Groups  LinkedIn | Facebook | Google Groups Twitter Lists Facebook Pages Events  EventBrite | RegOnline | Trumba  Facebook | LinkedIn
  10. 10.  Google Apps(Calendar, Reader, Docs, Sites) Wikis (Confluence at UMHS) Blogs (Blogger, Wordpress, Tumblr, Posterous) Other Online Apps:     
  11. 11.  Task Tracking  ToodleDo | Gqueues | Remember The Milk | Todoist Microsoft Outlook and OneNote Evernote, Diigo: Annotation on the Go  Add photos; search text even in images Feedly (RSS as ‗newspaper‘) FeedSquares (RSS on mobile) >>>
  12. 12. Now Introducing: the New, Improved YOU!
  13. 13.  Participate! Don‘t just leech Style and Tone: Professional but Fun! Credibility/Opinions Passion/Enthusiasm Ask Questions Add value
  14. 14.  Signature image: Same photo or icon across platforms Signature colors: Similar color scheme or background graphic across sites Signature line: Consistent elements across platforms
  15. 15. background Background/photoBackground/photo photo
  16. 16.  Add a photo to your signature Add links to your social network profiles in your signature Cross-link each social network profile to all your other sites, pages and profiles
  17. 17. ―…does not compute…‖
  18. 18.  | | + Google Reader 
  19. 19.  Make yourself an information resource Link to your blogs and social network profiles wherever you post  At work  At school  With your groups Embed your blog feed into yours and others‘ websites Point others to additional substantive resources TwitterFeed, RSS Graffiti, etc.
  20. 20.  Feedly + Google Reader Dashboards >>>  | | | Yammer | | RSS Graffiti for Facebook |
  21. 21. What did she just say?…
  22. 22.  Focus on goals of your online time Be deliberate about your online persona/brand Start small and grow from there Think of social networks as sites where you can learn AND contribute to others‘ learning Use online social and collaboration tools to get stuff done online Use online social resource tools to manage information overload
  23. 23. This presentation on SlideShare:
  24. 24. What wisdom do YOU have to share with our group today?
  25. 25. is an instructional design, training and multimediacommunications professional, with nearly 20 years experience inhealthcare, information systems, instructional design and training,web design, internal and external marketing, PR andcommunications, social media, service excellence, leadershipdevelopment and non-profit operations management. She is currentlyan instructional designer and training specialist the Revenue CycleEDQM Team at The University of Michigan Health Center; an adulteducation instructor and public speaker at Schoolcraft College,Livonia; and principal and Chief Learning Officer of Kappa BetaTechnology & Instruction, a training and design firm in Canton, MI.She is the author of the Learning Leader Blog(,) an emerging technologies resource for 21stcentury educators, and is a member of several professional educationand technology organizations, including ASTD, AECT and MCWT. She • LinkedInhas been a member of the board of directors for the MCWTFoundation and the AWC, has developed and helped launch websites • Facebookand corporate identities for several client startups. She continues to • Twittershare her education, creative and technical expertise through activecommunity volunteerism, supporting local school districts, civic • Learning Leader Bloggroups, and other mission-based non-profits, including the Plymouth-Canton and Wayne-Westland Community School Districts, Chief • Diigo Reading ListLearning Officer Magazine‘s Business Intelligence Board, the DetroitFree Press PC@Home Advisory Board, and others.