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Watch the webinar recording: http://resources.kapost.com/build-best-in-class-content-operation-webinar.html
As content becomes more important than ever for B2B marketers, it's easy to fall into the trap of thinking that the road to success is paved with more tools and increased content production.
But what marketers really need is a new model designed to make less matter more.
Over the course of this webinar, we covered the steps you can take to build a new approach, including how to:
Know your content
Build a taxonomy
Repurpose with pillars
Activate internal channels
Govern your content
Say goodbye to content chaos. Say hello to a content operation.