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B2B MARKETING
IN 2015
Top Initiatives, Challenges, and Channels
Based on a survey by Regalix
Click for the
full report
Top Marketing Initiatives
Understanding the buyer's
journey87%
76%
57%
Mapping the right content
assets to key stages in t...
Top Marketing Challenges
Converting new leads (52%)
Measuring ROI (52%)
Acquiring new customers (40%)
Top Distribution Channels
1. Social Media
2. Website
3. Organic Search
Top 3 Distribution Channels in 2015:
Your Content Guide for 2015
Click here
Thanks for
reading!
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Where B2B Marketing Is Heading in 2015

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A recent report by Regalix suggests that marketers are taking a deeper look into what “content marketing” actually means for their businesses.

Simply producing and publishing marketing content isn’t enough—70% of B2B marketers have adopted content marketing, but only 37% think it’s actually effective.

Read more: http://marketeer.kapost.com/slideshare-b2b-marketing-2015/#ixzz3VF62YCQ9

Published in: Marketing
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Where B2B Marketing Is Heading in 2015

  1. 1. B2B MARKETING IN 2015 Top Initiatives, Challenges, and Channels
  2. 2. Based on a survey by Regalix Click for the full report
  3. 3. Top Marketing Initiatives Understanding the buyer's journey87% 76% 57% Mapping the right content assets to key stages in the customer buying journey Measuring performance of multiple channels used by customers in their buying journey
  4. 4. Top Marketing Challenges Converting new leads (52%) Measuring ROI (52%) Acquiring new customers (40%)
  5. 5. Top Distribution Channels 1. Social Media 2. Website 3. Organic Search Top 3 Distribution Channels in 2015:
  6. 6. Your Content Guide for 2015 Click here
  7. 7. Thanks for reading!

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