Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Idea Generation and Fueling Your Content Marketing Machine

0 views

Published on

How to generate content ideas and fuel your content marketing machine inside Kapost.

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

Idea Generation and Fueling Your Content Marketing Machine

  1. 1. Wednesday Webinar:Idea Generation & Fueling Your Content Marketing Machine t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar
  2. 2. Agenda1.  How do I generate enough ideas to keep my content marketing machine running smoothly?2.  Where can I turn for ideas outside of my marketing team?3.  Can I manage and store ideas inside Kapost?4.  How do I involve my whole team in content ideation inside Kapost?5.  How do I determine if my content ideas are worth moving to production? #WedWebinar
  3. 3. How do I generate enough ideas to keep my content marketing machine running smoothly?•  (Last month) Mapping out Personas and Buying Stages- strategy•  Finding the “Sweet Spot” for Idea Generation #WedWebinar
  4. 4. Where can I turn for ideas outside of my Marketing Team? Remember Top of Funnel content should not discuss your product! Focus on customer challenges and interests… “Sweet Spot” 1. Engage your Organization #WedWebinar
  5. 5. Where can I turn for ideas outside of my Marketing Team? 2. Social Listening #WedWebinar
  6. 6. Where can I turn for ideas outside of my Marketing Team? 3. Buyer Interviews #WedWebinar
  7. 7. Where can I turn for ideas outside of my Marketing Team? 1. Engage your organization 2. Social Listening 3. Buyer Interviews #WedWebinar
  8. 8. Can I manage and store ideas inside Kapost? #WedWebinar
  9. 9. Can I manage and store ideas inside Kapost? #WedWebinar
  10. 10. Can I manage and store ideas inside Kapost? #WedWebinar
  11. 11. How do I involve my whole team in content ideation inside Kapost? #WedWebinar
  12. 12. How do I determine if my content ideas are worth moving to production? #WedWebinar
  13. 13. Q+A #WedWebinar

×