How to Get a Job in Content Marketing

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Kapost's "Recruit The Dream Team: The Content Marketing hiring handbook" contains valuable information, stats, and research on how to hire a rockstar content team.

Mostly, the data helps hiring managers find the right people for content marketing positions based on industry trends and best practices.

But we couldn't help but notice just how useful this information is for those looking for jobs in content marketing, too.

How to Get a Job in Content Marketing

  1. 1. HOW TO GET A JOB IN CONTENT MARKETING.  
  2. 2. IS RIPE WITH HIRING POTENTIAL. The future of content marketing
  3. 3. IS RIPE WITH HIRING POTENTIAL. The future of content marketing As in: a lot of people are going to get hired.
  4. 4. 45% of companies plan to hire content marketers in the next year.
  5. 5. 100% 0% of those companies are looking to hire at least 1-3 people for content positions. 78%  
  6. 6. That’s more hiring for content than for social media and design Combined.
  7. 7. And how do you do it? But who’s getting hired?
  8. 8. And how do you do it? But who’s getting hired? We’re about To tell you.
  9. 9. Most people hired for content Have a similar background. More than 75% fall into one of these categories: Journalism   Englishdegree   3-5yEArsmarketing   Experience  
  10. 10. And if you really want to a job, Follow these 5 things:
  11. 11. TO WRITE. thing 1:
  12. 12. of marketers say writing/editing skills are the most important when hiring 94%  
  13. 13. You must “wean Yourself off vanity metrics.” - Joe chernov, hubspot thing 2:
  14. 14. Keep track of Those stats Instead!
  15. 15. THINg 3: Jason miller: You must have standards.
  16. 16. Ann Handley: Know your audience. thing 4.
  17. 17. Audienceis the life force of your content.
  18. 18. It informs your tone. It Shapes the context of your content. Audienceis the life force of your content.
  19. 19. It informs your tone. It Shapes the context of your content. Audienceis the life force of your content. And ultimately your audience = your customer
  20. 20. Thing 5.
  21. 21. Thing 5. Be Creative.
  22. 22. Content marketing What’s the future of You ask??
  23. 23. Content marketing is big. in short: And getting bigger.
  24. 24. Download now. Download the Content marketing hiring guide to learn more

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