Building & Analyzing your Content Grid Inside Kapost

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In February's #WedWebinar, Kapost discussed how to build and analyze your content grid inside Kapost. We reviewed the definition of a content grid, the impact your grid has on your overall content marketing strategy, how to pick content for each of your personas and buying stages, and lastly, how to review the performance of your content in Kapost Analytics as it relates to your personas and buying stage grid. The full recording is available here: http://kapost.com/wedwebinar-building-analyzing-your-content-grid/

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Building & Analyzing your Content Grid Inside Kapost

  1. 1. Wednesday Webinar:Building & Analyzing your Content Grid t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar
  2. 2. Agenda1.  What is a Content Grid?2.  Will mapping out personas and buying stages really impact my content marketing strategy?3.  How do I know the best content for my personas and buying stages?4.  Can I see how my Content Grid is performing in Kapost Analytics?5.  Q + A #WedWebinar
  3. 3. What is a Content Grid? #WedWebinar
  4. 4. The Buying Stages•  70%-­‐80%  Buyers  make  their  buying  decisions   before  engaging  with  the  sales  team  •  How  do  I  de>ine?                                TOFU,  MOFU,  BOFU     #WedWebinar
  5. 5. The PersonasGet  Intimate-­‐  Create  a  Pro>ile  •  What  is  their  responsibility  at  the  company?  •  What  keeps  them  up  at  night?  •  What  do  they  need  help  understanding?  •  What  will  make  them  do  their  job  better?   #WedWebinar
  6. 6. “Having  a  deeper  understanding  of  who  your  buyers  are  and  acquiring  deep  insight  into  their  goals  and  challenges  leads  to  effective  content   creation”      Sales  Benchmark  Index •  Persona-Buying Stages grid IS your content marketing strategy •  Helps streamline your content creation •  Holds Team accountable •  Identifies gaps #WedWebinar
  7. 7. How do I know the best content for my Personas-Buying Stage Grid?4-­‐10x  response  rate   Hubspot   #WedWebinar
  8. 8. Can I see how my Personas-Buying Stage grid is performing in Kapost? #WedWebinar
  9. 9. Q+A #WedWebinar

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