A SiriusDecisions Summit 17 case study featuring Robin Caputo, CMO at DatAvail
Content still remains king when it comes to engaging potential leads and driving new business. But most organizations struggle with the chaos of planning for and producing new, targeted content efficiently that resonates with their audience. Organizations need a better way to plan, create and organize their content. See how DatAvail led by Chief Marketing Officer, Robin Caputo tamed the content beast with intelligent content marketing and analytics from Kapost.
- How the right tool can increase content production efficiency
- The advantages of having an overview of stages of content in production
- Visibility and accountability that enables smart resource planning among marketing staff and contributors
- How increased, targeted content can lead to more qualified leads resulting in increased revenue