Notes6 9

462 views

Published on

print media

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
462
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Notes6 9

  1. 1. Ch. 12: Evaluation of Print Media <ul><li>Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories based on the audience to which they directed . </li></ul>
  2. 2. Advantages and Disadvantages of Magazines as Advertising Media <ul><li>Magazines (along with news papers) have been in existence as advertising media for more than two centuries. </li></ul>
  3. 3. Magazine Circulation and Readership <ul><li>Circulation </li></ul><ul><li>Readership and total audience </li></ul><ul><li>Primary sources of information on magazine audience are: </li></ul>
  4. 4. Purchasing Magazine Advertising Space <ul><li>What factors do you think will influence the price of the magazine advertising space? </li></ul>
  5. 5. Newspapers: Classifications <ul><li>Newspapers are the second major form of print media and represent the largest of all advertising media in terms of total advertising volume. </li></ul>
  6. 6. Types of Newspaper Advertising <ul><li>Display advertising </li></ul><ul><li>Classified advertising </li></ul><ul><li>Special ads and inserts </li></ul>
  7. 7. Purchasing Newspaper Space <ul><li>Information (e.g., size and characteristics) on newspaper audience are available from commercial research services (e.g., SRDS) and studies conducted by the papers themselves. </li></ul>
  8. 8. Ch. 13 Support Media <ul><li>Support media are referred to by several titles, among them alternative media , nonmeasured media , and nontraditional media . </li></ul>
  9. 9. Out-of-Home Media <ul><li>Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used. </li></ul><ul><li>- Transit Advertising: inside cards, terminal posters, and outside posters. </li></ul>
  10. 10. Promotional Products Marketing & Yellow Pages Advertising <ul><li>Promotional products marketing </li></ul><ul><li>Yellow Pages Advertising - A Special Advertising </li></ul>
  11. 11. Other Media <ul><li>Where have you seen ads recently? </li></ul><ul><li>Product placements in Movies </li></ul>

×