<ul><li>Planning </li></ul><ul><li>Writing </li></ul><ul><li>Completing </li></ul>
<ul><li>Sensitivity </li></ul><ul><li>Relationships </li></ul><ul><li>Style and tone </li></ul>
<ul><li>Adopt a “you” attitude </li></ul><ul><li>Demonstrate business etiquette </li></ul><ul><li>Emphasize the positive <...
Use this Instead of this So that your order can be filled promptly, please send another copy of the requisition. To help u...
<ul><li>Practice courtesy </li></ul><ul><li>Be diplomatic </li></ul><ul><li>Respond promptly </li></ul>
<ul><li>Instead of this: </li></ul><ul><ul><li>Cheap merchandise </li></ul></ul><ul><ul><li>Toilet paper </li></ul></ul><u...
<ul><li>Age  </li></ul><ul><li>Gender </li></ul><ul><li>Disability  </li></ul><ul><li>Race or ethnicity </li></ul>
<ul><li>Establish your credibility </li></ul><ul><li>Build the company’s image </li></ul>
<ul><li>Honesty and objectivity </li></ul><ul><li>Awareness of audience needs </li></ul><ul><li>Credentials, knowledge, ex...
<ul><li>Stay positive </li></ul><ul><li>Be a spokesperson </li></ul><ul><li>Minimize your views </li></ul><ul><li>Observe ...
<ul><li>Use a conversational tone </li></ul><ul><li>Write in plain English </li></ul><ul><li>Select active or passive voic...
<ul><li>Business messages </li></ul><ul><ul><li>Avoid using pompous language </li></ul></ul><ul><ul><li>Avoid preaching or...
<ul><li>Straightforward </li></ul><ul><li>Easily to understand </li></ul><ul><li>Conversational </li></ul>
<ul><li>Active voice </li></ul><ul><ul><li>Subject + verb + object </li></ul></ul><ul><li>Passive voice </li></ul><ul><ul>...
<ul><li>Word choice </li></ul><ul><li>Sentences </li></ul><ul><li>Paragraphs  </li></ul>
<ul><li>Correct grammar </li></ul><ul><li>Effectiveness </li></ul><ul><li>Function words and content words </li></ul><ul><...
<ul><li>Denotation and connotation </li></ul><ul><ul><li>Denotative meaning is the literal meaning, or dictionary meaning....
<ul><li>Choose strong words </li></ul><ul><li>Prefer familiar words </li></ul><ul><li>Avoid clichés </li></ul><ul><li>Use ...
<ul><li>Illustration: give examples that demonstrate the general idea </li></ul><ul><li>Comparison and contrast: using sim...
<ul><li>Keep content appropriate </li></ul><ul><li>Avoid personal messages </li></ul><ul><li>Respect the chain of command ...
<ul><li>Level of formality </li></ul><ul><ul><li>Audience  </li></ul></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><ul><...
<ul><li>Prefer basic formatting </li></ul><ul><li>Use proper capitalization </li></ul><ul><li>Avoid emoticons </li></ul>
<ul><li>Style sheets and templates </li></ul><ul><li>Auto completion or correction </li></ul><ul><li>File or mail merge </...
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S T U T O D A Y05

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  • Your audience&apos;s response to every message you send depends heavily on their perception of your credibility , a measure of your believability based on how reliable you are and how much trust you evoke in others. With colleagues and long-term customers, you&apos;ve already established some degree of credibility based on past communication efforts, and these people automatically lean toward accepting each new message from you because you haven&apos;t let them down in the past. With audiences who don&apos;t know you, however, you need to establish credibility before they&apos;ll listen fully to your message. Whether you&apos;re working to build credibility with a new audience, to maintain credibility with an existing audience, or even to restore credibility after a mistake, consider emphasizing the following characteristics: Honesty. Demonstrating honesty and integrity will earn you the respect of your colleagues and the trust of everyone you communicate with, even if they don&apos;t always agree with or welcome the messages you have to deliver. Objectivity. Audiences appreciate the ability to distance yourself from emotional situations and to look at all sides of an issue. They want to believe that you have their interests in mind, not just your own. Awareness of audience needs. Let your audience know that you understand what&apos;s important to them. If you&apos;ve done a thorough audience analysis, you&apos;ll know what your audience cares about and their specific issues and concerns in a particular situation. Credentials, knowledge, and expertise. Every audience wants to be assured that the messages they receive come from people who know what they&apos;re talking about. To establish credibility with a new audience, put yourself in their shoes and identify the credentials that would be most important to them. Endorsements. If your audience doesn&apos;t know anything about you, you might be able to get assistance from someone they do know and trust. Performance. It&apos;s easy to say you can do something, but following through can be much harder. That’s why demonstrating impressive communication skills is not enough; people need to know they can count on you to get the job done. Communication style. If you support your points with evidence that can be confirmed through observation, research, experimentation, or measurement, audience members will recognize that you have the facts, and they&apos;ll respect you.
  • S T U T O D A Y05

    1. 2. <ul><li>Planning </li></ul><ul><li>Writing </li></ul><ul><li>Completing </li></ul>
    2. 3. <ul><li>Sensitivity </li></ul><ul><li>Relationships </li></ul><ul><li>Style and tone </li></ul>
    3. 4. <ul><li>Adopt a “you” attitude </li></ul><ul><li>Demonstrate business etiquette </li></ul><ul><li>Emphasize the positive </li></ul><ul><li>Use bias-free language </li></ul>
    4. 5. Use this Instead of this So that your order can be filled promptly, please send another copy of the requisition. To help us process this order, we must ask for another copy of the requisition.
    5. 6. <ul><li>Practice courtesy </li></ul><ul><li>Be diplomatic </li></ul><ul><li>Respond promptly </li></ul>
    6. 7. <ul><li>Instead of this: </li></ul><ul><ul><li>Cheap merchandise </li></ul></ul><ul><ul><li>Toilet paper </li></ul></ul><ul><ul><li>Used cars </li></ul></ul><ul><ul><li>High-calorie foods </li></ul></ul><ul><ul><li>Elderly person </li></ul></ul><ul><ul><li>Pimples and zits </li></ul></ul><ul><li>Use this: </li></ul><ul><ul><li>Bargain prices </li></ul></ul><ul><ul><li>Bathroom tissue </li></ul></ul><ul><ul><li>Resale cars </li></ul></ul><ul><ul><li>High-energy food </li></ul></ul><ul><ul><li>Senior citizen </li></ul></ul><ul><ul><li>Complexion problems </li></ul></ul>
    7. 8. <ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Disability </li></ul><ul><li>Race or ethnicity </li></ul>
    8. 9. <ul><li>Establish your credibility </li></ul><ul><li>Build the company’s image </li></ul>
    9. 10. <ul><li>Honesty and objectivity </li></ul><ul><li>Awareness of audience needs </li></ul><ul><li>Credentials, knowledge, expertise </li></ul><ul><li>Endorsements </li></ul><ul><li>Performance </li></ul><ul><li>Communication style </li></ul>
    10. 11. <ul><li>Stay positive </li></ul><ul><li>Be a spokesperson </li></ul><ul><li>Minimize your views </li></ul><ul><li>Observe others </li></ul><ul><li>Ask for assistance </li></ul><ul><li>Support the company </li></ul>
    11. 12. <ul><li>Use a conversational tone </li></ul><ul><li>Write in plain English </li></ul><ul><li>Select active or passive voice </li></ul>
    12. 13. <ul><li>Business messages </li></ul><ul><ul><li>Avoid using pompous language </li></ul></ul><ul><ul><li>Avoid preaching or bragging </li></ul></ul><ul><ul><li>Control emotions and intimacy </li></ul></ul><ul><ul><li>Use humor carefully </li></ul></ul>
    13. 14. <ul><li>Straightforward </li></ul><ul><li>Easily to understand </li></ul><ul><li>Conversational </li></ul>
    14. 15. <ul><li>Active voice </li></ul><ul><ul><li>Subject + verb + object </li></ul></ul><ul><li>Passive voice </li></ul><ul><ul><li>Object + verb + subject </li></ul></ul>
    15. 16. <ul><li>Word choice </li></ul><ul><li>Sentences </li></ul><ul><li>Paragraphs </li></ul>
    16. 17. <ul><li>Correct grammar </li></ul><ul><li>Effectiveness </li></ul><ul><li>Function words and content words </li></ul><ul><ul><li>Functional words: express relationships & have only one unchanging meaning in any given context </li></ul></ul><ul><ul><ul><li>Includes conjunctions, prepositions, articles, & pronouns </li></ul></ul></ul><ul><ul><li>Content words: multidimensional & therefore subject to various interpretations. </li></ul></ul><ul><ul><ul><li>Includes nouns, verbs, adjectives, & adverbs </li></ul></ul></ul>
    17. 18. <ul><li>Denotation and connotation </li></ul><ul><ul><li>Denotative meaning is the literal meaning, or dictionary meaning. </li></ul></ul><ul><ul><li>Connotative meaning includes all the associations & feelings evoked by the word. </li></ul></ul>
    18. 19. <ul><li>Choose strong words </li></ul><ul><li>Prefer familiar words </li></ul><ul><li>Avoid clichés </li></ul><ul><li>Use jargon carefully </li></ul>
    19. 20. <ul><li>Illustration: give examples that demonstrate the general idea </li></ul><ul><li>Comparison and contrast: using similarities or differences to develop the topic </li></ul><ul><li>Cause and effect: focusing on reasons for something </li></ul><ul><li>Classification: showing how a general idea is broken into specific categories </li></ul><ul><li>Problem and solution: presenting a problem & then discussing the solution </li></ul>
    20. 21. <ul><li>Keep content appropriate </li></ul><ul><li>Avoid personal messages </li></ul><ul><li>Respect the chain of command </li></ul><ul><li>Promote e-mail hygiene </li></ul><ul><li>Don’t send unnecessary messages </li></ul><ul><li>Avoid insensitive, insulting e-mail </li></ul>
    21. 22. <ul><li>Level of formality </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><ul><li>Informative subject line </li></ul></ul></ul><ul><ul><ul><li>Personalized message </li></ul></ul></ul>
    22. 23. <ul><li>Prefer basic formatting </li></ul><ul><li>Use proper capitalization </li></ul><ul><li>Avoid emoticons </li></ul>
    23. 24. <ul><li>Style sheets and templates </li></ul><ul><li>Auto completion or correction </li></ul><ul><li>File or mail merge </li></ul><ul><li>Endnotes and footnotes </li></ul><ul><li>Indexes and tables of contents </li></ul><ul><li>Wizards </li></ul>

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