SlideShare a Scribd company logo
1 of 6
Download to read offline
India Smartphone
Market Share 2018
HIGHLY COMPETITIVE MARKET IN THE WORLD
Data Source – https://Candytech.in
Top 5 Smartphone Brands in India
 Top 5 Smartphone Brands in India Q3 2018:
 Xiaomi – Market Share – 27%
 Samsung – Market Share – 23%
 Vivo – Market Share – 10%
 Micromax – Market Share – 9%
 Oppo – Market Share – 8%
 Others (Apple, LG, Huawei, Asus, Google, Lenovo etc) – Market Share –
23%
Vendor Wise Market Share Q3 2018
Xiaomi
27%
Samsung
23%
Vivo
10%
Micromax
9%
Oppo
8%
Others
23%
Smartphone Market Share Q3 2018
Xiaomi
Samsung
Vivo
Micromax
Oppo
Others
Data Source – https://Candytech.in
Premium Smartphone Market Share
22%
23%
24%
25%
26%
27%
28%
29%
30%
Oneplus Samsung Apple
30%
28%
25%
Q3 2018 Market Share Greater than Rs 30000/$400 Segment
Data Source – https://Candytech.in
Smartphone Market Share 2017 and
2018
India Smartphone
Market Share
2017-18
2017-
Q1
2017-
Q2
2017-
Q3
2017-
Q4
2018-
Q1
2018-
Q2
2018-
Q3
Xiaomi 13% 16% 22% 25% 31% 28% 27%
Samsung 26% 24% 23% 23% 26% 28% 23%
vivo 12% 13% 8% 6% 6% 12% 10%
Oppo 10% 10% 8% 6% 6% 9% 8%
Huawei 1% 1% 1% 1% 3% 3% 3%
Others 38% 36% 38% 39% 28% 20% 23%
Data Source – https://Candytech.in
Some Key Insights
 About 45% market share is taken by Chinese vendors Xiaomi, Oppo and Vivo which are expanding presence both
online as well as offline.
 Another noticeable thing is Huawei the number 2 brand in the world is doing poorly in the Indian market. Despite
the company has launched a plethora of devices like the Honor Play and Huawei P20 Pro.
 Nokia is also doing well as per the counterpoint research with the latest phones like the Nokia 5.1 plus, Nokia 6.1
Plus, and Nokia 3.1 plus.
 Asus is also making a strong comeback in the market with the launch of the Zenfone Max Pro M1 and the Zenfone
5Z.
 The only brand which is having a lukewarm response in the Indian market is Apple, due to the absurdly high prices
for the new Xs and the Xs Max.
 The report doesn’t share Apple market share in India but as per previous data, it should be less than 3%.

More Related Content

Recently uploaded

20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 

Recently uploaded (20)

20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 

Smartphone market share india Q3 2018

  • 1. India Smartphone Market Share 2018 HIGHLY COMPETITIVE MARKET IN THE WORLD Data Source – https://Candytech.in
  • 2. Top 5 Smartphone Brands in India  Top 5 Smartphone Brands in India Q3 2018:  Xiaomi – Market Share – 27%  Samsung – Market Share – 23%  Vivo – Market Share – 10%  Micromax – Market Share – 9%  Oppo – Market Share – 8%  Others (Apple, LG, Huawei, Asus, Google, Lenovo etc) – Market Share – 23%
  • 3. Vendor Wise Market Share Q3 2018 Xiaomi 27% Samsung 23% Vivo 10% Micromax 9% Oppo 8% Others 23% Smartphone Market Share Q3 2018 Xiaomi Samsung Vivo Micromax Oppo Others Data Source – https://Candytech.in
  • 4. Premium Smartphone Market Share 22% 23% 24% 25% 26% 27% 28% 29% 30% Oneplus Samsung Apple 30% 28% 25% Q3 2018 Market Share Greater than Rs 30000/$400 Segment Data Source – https://Candytech.in
  • 5. Smartphone Market Share 2017 and 2018 India Smartphone Market Share 2017-18 2017- Q1 2017- Q2 2017- Q3 2017- Q4 2018- Q1 2018- Q2 2018- Q3 Xiaomi 13% 16% 22% 25% 31% 28% 27% Samsung 26% 24% 23% 23% 26% 28% 23% vivo 12% 13% 8% 6% 6% 12% 10% Oppo 10% 10% 8% 6% 6% 9% 8% Huawei 1% 1% 1% 1% 3% 3% 3% Others 38% 36% 38% 39% 28% 20% 23% Data Source – https://Candytech.in
  • 6. Some Key Insights  About 45% market share is taken by Chinese vendors Xiaomi, Oppo and Vivo which are expanding presence both online as well as offline.  Another noticeable thing is Huawei the number 2 brand in the world is doing poorly in the Indian market. Despite the company has launched a plethora of devices like the Honor Play and Huawei P20 Pro.  Nokia is also doing well as per the counterpoint research with the latest phones like the Nokia 5.1 plus, Nokia 6.1 Plus, and Nokia 3.1 plus.  Asus is also making a strong comeback in the market with the launch of the Zenfone Max Pro M1 and the Zenfone 5Z.  The only brand which is having a lukewarm response in the Indian market is Apple, due to the absurdly high prices for the new Xs and the Xs Max.  The report doesn’t share Apple market share in India but as per previous data, it should be less than 3%.