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Smartphone market share india Q3 2018

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A detailed study of Smartphone Market Share in India and the key insights for the mobile market.
Data Source - https://candytech.in/smartphone-market-share-india/

Published in: Technology
  • Excellent presentation and insights thanks to candytech for creating this data
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Smartphone market share india Q3 2018

  1. 1. India Smartphone Market Share 2018 HIGHLY COMPETITIVE MARKET IN THE WORLD Data Source – https://Candytech.in
  2. 2. Top 5 Smartphone Brands in India  Top 5 Smartphone Brands in India Q3 2018:  Xiaomi – Market Share – 27%  Samsung – Market Share – 23%  Vivo – Market Share – 10%  Micromax – Market Share – 9%  Oppo – Market Share – 8%  Others (Apple, LG, Huawei, Asus, Google, Lenovo etc) – Market Share – 23%
  3. 3. Vendor Wise Market Share Q3 2018 Xiaomi 27% Samsung 23% Vivo 10% Micromax 9% Oppo 8% Others 23% Smartphone Market Share Q3 2018 Xiaomi Samsung Vivo Micromax Oppo Others Data Source – https://Candytech.in
  4. 4. Premium Smartphone Market Share 22% 23% 24% 25% 26% 27% 28% 29% 30% Oneplus Samsung Apple 30% 28% 25% Q3 2018 Market Share Greater than Rs 30000/$400 Segment Data Source – https://Candytech.in
  5. 5. Smartphone Market Share 2017 and 2018 India Smartphone Market Share 2017-18 2017- Q1 2017- Q2 2017- Q3 2017- Q4 2018- Q1 2018- Q2 2018- Q3 Xiaomi 13% 16% 22% 25% 31% 28% 27% Samsung 26% 24% 23% 23% 26% 28% 23% vivo 12% 13% 8% 6% 6% 12% 10% Oppo 10% 10% 8% 6% 6% 9% 8% Huawei 1% 1% 1% 1% 3% 3% 3% Others 38% 36% 38% 39% 28% 20% 23% Data Source – https://Candytech.in
  6. 6. Some Key Insights  About 45% market share is taken by Chinese vendors Xiaomi, Oppo and Vivo which are expanding presence both online as well as offline.  Another noticeable thing is Huawei the number 2 brand in the world is doing poorly in the Indian market. Despite the company has launched a plethora of devices like the Honor Play and Huawei P20 Pro.  Nokia is also doing well as per the counterpoint research with the latest phones like the Nokia 5.1 plus, Nokia 6.1 Plus, and Nokia 3.1 plus.  Asus is also making a strong comeback in the market with the launch of the Zenfone Max Pro M1 and the Zenfone 5Z.  The only brand which is having a lukewarm response in the Indian market is Apple, due to the absurdly high prices for the new Xs and the Xs Max.  The report doesn’t share Apple market share in India but as per previous data, it should be less than 3%.

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