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Sxsw peer social media workshop combined deck

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Sxsw peer social media workshop combined deck

  1. Photo by Kino-EyeNonprofit Social Media Mangers:How To Be A Changemaker from the Inside Out
  2. Beth Kanter: Master Trainer, Author, and Blogger
  3. Laura @Pistachio Fitton“Excited & geeky about Twitterwhere all this leads!" for Dummie s Inbound Marketing 120,000 Evangelis Twitter t Readers Founder (acq. By )
  4. Brian Reichmanaging director, little m mediaauthor - shift & reset: strategies for addressing serious issues in aconnected societybrian@littlemmedia.com646-789-1323@brianreich
  5. Danielle Brigida@starfocus
  6. Rachel Weidinger@rachelannyes
  7. David Neff: Responder• Lights. Camera. Help.• @daveiam @npfilm• 512.789.5672
  8. Raise Your Hand If ….
  9. Workshop Agenda AGENDA OUTCOMESIntro and Icebreaker • Better navigate internal cultureWhy A Peer issuesWorkshop on Social • To connect with peersCulture?Ignite Style FRAMINGPresentations InteractiveSmall GroupDiscussions FunReflection #npsmpeer
  10. Why are we doing a peer workshopon social culture?
  11. NONPROFIT SOCIALMEDIA MANAGER Social integrated All staff will across connect with our departments audiences via social! Fail Fast! Fast Forward!
  12. Board Wants To Know During work hours? Why would every staff person need to Tweet when we have an organizational account?
  13. MEETING WITH CEO You want me to Tweet! But wait ….
  14. MEETING WITH This is too muchDEPARTMENT HEADS work. We’re doing fine online!
  15. SUPPORT STAFF REACT I don’t want to tweet about work This social media stuff is on my personal account! bullshit, I have work to do!
  16. What’s A Nonprofit Social Media Manager To Do? Why is this so Am I the only hard? social media manager who faces this?
  17. How social is your organization’s culture? What are some of your challenges? 1 2 3 4 5
  18. Ignite Style Presentations: One Minute Responses #1: Realizing A Culture of Innovation (Brian) #2: How to stop the dysfunctional reaction to failure (Beth) #3: Navigating Personal Brand Presence in Service of Your  Organization’s Mission (Rachel) #4: How To Coach Your CEO To Do Social (Laura) #5: How To Get Organizational Wide Social Participation (Danielle) #npsmpeer
  19. Peer to Peer: Nonprofit Social Media Mana March 10, Session hashtag: #sxsw #npsmStop Being Mediocre (Realizing a Culture of Innovation)
  20. Innovation is aboutcreating change (not just reacting to it)
  21. Innovation is doing whatnobody else is willing to do.
  22. Innovation meansbehavior change.
  23. [PLACES]
  24. Put information everywhere.
  25. CreateCollisions.
  26. [PROCESS]
  27. MakeMistakes.
  28. pay close attention.
  29. [PEOPLE]
  30. Break The rules
  31. StartEarly.
  32. TRY THISAT HOME
  33. Share Pair:Is your organization applying these practices to be more innovative? What are the challenges?#npsmpeer
  34. Failure is Not an F Word Beth Kanter
  35. What typically happenswhen many nonprofits do an After Action Review?
  36. The Fickle Finger of Failure! What It’s all failure? your fault! It’s the agency’s fault!
  37. No! Itwas all myfault!!
  38. Dysfunctional Reactions to Failure Blame OTHERS DENY Blame Blame YOURSELF Saul Rosenzweig Theory
  39. Cultivate Self-Awareness: The Failure Bow1. Raise hands in the air and bow2. Grin like a submissive dog3. Say Thank You I’ve Failed4. Move on and learn
  40. Cultivate Organizational Awareness: DoSomething FailFest
  41. Cultivate Organizational Awareness: Momsrising: Joyful FuneralsMomsrising: Joyful Funerals….
  42. TWEET OUT: What is your natural reaction to making a mistake? What aboutyour others in your organization? What are some ways that you can remove the stigma from failurefor your team?#npsmpeer
  43. Forever Alone:Not going toget muchmission doneRachel WeidingerDirector@rachelannyes
  44. 1. @rdearborn worksfor me.She rather likessharks.
  45. Slide 3: Example 2 of situation illustrating ugly with humor 2.
  46. Tip:Use abundance as your frame.
  47. Slide 6: How To Solve 3 Tips: #2 Tip: Make a basket for passion.
  48. Slide 7: How To Solve 3 Tips: #3Tip:Catch team interestUse it as mission fuel.
  49. How can you give permissionfor an upwellingon *your* team? <3, @upwell_us #npsmpeer
  50. Horse = thirsty #npsmpeer Water = plentifulNOWWHAT?!
  51. #npsmpeerPhoto Credit: (cc) matrianklw on flickr.com
  52. #npsmpeerOn-Ramp
  53. #npsmpeer DANGER.Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  54. Literacy More Important than Campaigns #npsmpeer http://www.flickr.com/photos/kyknoord/3833580649/
  55. #npsmpeerEither write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead
  56. #npsmpeer listen Listen.Photo Credit: (cc) gari.baldi on flickr.com
  57. #npsmpeerbuild relationships
  58. #npsmpeershare ideas
  59. #npsmpeerListen.Learn.Care.Serve.
  60. #npsmpeer Influence (was)Attract attention to yourself
  61. #npsmpeer Influence (is)Provide attention & value to others
  62. #npsmpeerImage: http://inay.org
  63. #npsmpeerHave more fun!Try more things.
  64. SHARE PAIR• What does your executive spend time doing now that they could do better via social?• Whose work do they respect, follow or and feel inspired by?• How will social improve things they already KNOW they value? #npsmpeer
  65. Additional Resources http://www.hubspot.com/nonprofit/ https://twitter.com/who_to_follow/interests/social-good http://www.bethkanter.org/goodwill-sf-ceo/ http://www.casefoundation.org/blog/tips-c-suite-network-building http://www.slideshare.net/farra/social-media-for-nonprofit-ceos- 14734386 http://www.nten.org/events/webinar/2012/09/19/product- spotlight-social-media-for-nonprofit-ceos
  66. PS – Remember you can always check your work!http://marketing.grader.com
  67. Training Staff and Implementing Social Media Organization Wide #sxsw #npsmpeer
  68. Let’s stay on
  69. Fear #1: Losing Control
  70. Fear #2:FallingBehind
  71. Fear #3: No One is Listening
  72. Solution #1: Create a Place toOrganize
  73. Solution #2: Resources, One-on-One andGroup Training Sessions
  74. Solution #3: Build Confidence and WorkTogether
  75. SHARE PAIR: How did you overcome the challenges ofempowering your co-workers to use social?
  76. Small Group Discussions Innovation/Failure BrianWide Open CEO Coaching David Laura Staff Training Rachel Danielle Personal Brand for Mission
  77. Takeaways: Full Group• What’s one tip or technique that you can put into practice next week?Innovation and FailureCEO CoachingPersonal Brand for MissionStaff Training #npsmpeerOther
  78. Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter

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