Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy DRAFT

3,422 views

Published on

for a convening with population research grantees

Published in: Technology, Business
  • Be the first to comment

Social Media Strategy DRAFT

  1. Everything you may already know about social media *<br />Principles for Effective Social Media Strategy for Outward Facing WorkExplained byBeth Kanter, Visiting ScholarPackard Foundation<br />(* and want to share with your friends)<br />
  2. Principles<br />Flickr Photo by toby_maloy<br />
  3. A quick scan of your social media ant trails …<br />
  4. Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content and Messaging<br />Platform for Self-Organizing<br />Staff time and expertise<br />The right metrics<br />Small pilots and Reiterate<br />Assess organizational culturea<br />
  5. Community Building & Social Networking<br />GenerateBuzz<br />Social Content<br />Engagement<br />Listen<br />Social Media: Strategy Blocks<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />
  6. Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Community Building & Social Networking<br />GenerateBuzz<br />Listen<br />Engagement<br /> 10hr<br /> 15hr<br /> 20hr<br />Support Overall Communications and Internet Strategy<br />Less Time<br />More time<br />
  7. 1. A Bridge to Offline Action/Change<br />
  8. 2. Listening First, Real Time Tracking, Engaging<br />
  9. If you find people talking about you ….<br />Problem<br />Big Problem<br />Little Problem<br />Be prepared to act swiftly <br />Track themesBe prepared to engage<br />
  10. If you find people talking about you ….<br />Not Problem<br />Keep track of themesKeep track of positivesEngageRelationship BuildingLook for social content to repurpose<br />
  11. “It is important to connect with people based on their interests (I will sometimes search twitter for &quot;kids outside&quot; and then compliment them on giving their kids a green hour!) ”<br />Danielle Brigida<br />
  12. The Social Life of Content<br />
  13. Social Content and Stories<br />
  14. Platform for Self-Organizing<br />
  15. Empowering supporters without loosing control …<br />
  16. Allocate staff time, have expertise to implement strategy<br />
  17. The Right Metrics<br />KD Paine<br />
  18. The Tower and The Cloud<br />Flickr photos by jamesjordan<br />
  19. Common Concerns<br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />
  20. Pick a social media project that won’t take much time<br />Write down successes <br />Write down challenges <br />Ask or listen to the people you connect with about what worked and what didn&apos;t <br />Watch other nonprofits and copy and remix for your next project. <br />Rinse, repeat.<br />
  21. Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content and Messaging<br />Platform for Self-Organizing<br />Staff time and expertise<br />The right metrics<br />Small pilots and Reiterate<br />Assess organizational culturea<br />
  22. Nonprofits and networks of advocates for different causes are seeing results with social media strategies and also working as bounded networks to share best practices or take action.<br />
  23. A story from a different sector …<br />
  24. Meet Apollo<br />
  25. Toyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards <br />
  26. How can use social media in a coordinated way?<br />Over the summer ..<br />
  27. Shared best practices<br />Discovered they could learn from each other<br />Shared listening<br />Coordinated Twitter campaign<br />
  28. Established cultural norms: simplicity<br />Technology Stewards: Shared Task of approving access to the list<br />Opportunity for collective action/mobilization happened <br />
  29. A Window of Opportunity<br />
  30. 4:00 PM<br />
  31. Thank You! <br />Beth’s Bloghttp://beth.typepad.com<br />Have a blog post topic idea?beth@bethkanter.org<br />

×