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Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media  for Social Change Using Social Media Tools Su...
Beth Kanter:  Trainer Photo by Steve Goodman
Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and mo...
Over $210,000 USD raised
 
My Long Journey Here!
I was in transit for over 32 hours
Arrived at midnight on Saturday and slept
I was not happy with my photos, so I decided to search on the tags like Romania in Flickr
 
 
 
Cute Dog Theory: Success in Social Media A story What I’m going to talk about  …
 
 
 
 
The Cute Dog Theory:  Success in Social Media
Assess Audience Online Social Activities
 
Content Creators Joiners
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Strategy
Homebase One Way Social Strategy Internet Strategy: Thirds
Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Choosing, Learning, Using tools
A Story …
 
Contest Opens: December 13, 2007 3:00 PM
December 13, 2007 3:01 PM
 
Strategy Make It Personal Theory Example ….
“ The message is not about the charity.  It’s about why the messenger cares.”   Katya Andresen, Network For Good
 
 
 
Will it scale?
Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create So...
Strategy:   Stories
Strategy Three R’s of Network Weaving
Relationship Building
Rewards
Reciprocity
Stories and Network Weaving …
 
Strategy Fun, Humor, Easy,  Urgency, Competitive  Spirit, and Passion!
What’s more fun than a birthday party?
 
 
 
 
 
 
 
Where did they get all those embarrassing photos?
 
 
125 people donated  142 birthday wishes 180 views on “see me naked” photo
But my birthday was Jan. 11 th  and we had 20 more days to go …
 
 
Spreading Buzz
How To Ask for Donations on Twitter
Offline/Online
 
 
24 hours before the contest ends We’re in 1 st  Place
 
 
 
 
 
 
 
 
WooT! WooT!
Chan Piseth Thank you
Lessons Learned
<ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><l...
Thank you! Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com
Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktogra...
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Social Media, NGOs, and Romania

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Social Media, NGOs, and Romania

  1. Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media for Social Change Using Social Media Tools Successfully
  2. Beth Kanter: Trainer Photo by Steve Goodman
  3. Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. Over $210,000 USD raised
  5.  
  6. My Long Journey Here!
  7. I was in transit for over 32 hours
  8. Arrived at midnight on Saturday and slept
  9. I was not happy with my photos, so I decided to search on the tags like Romania in Flickr
  10.  
  11.  
  12.  
  13. Cute Dog Theory: Success in Social Media A story What I’m going to talk about …
  14.  
  15.  
  16.  
  17.  
  18. The Cute Dog Theory: Success in Social Media
  19. Assess Audience Online Social Activities
  20.  
  21. Content Creators Joiners
  22. Discuss/set objectives first
  23. Not a monologue
  24. Listening
  25. Conversation
  26. Even difficult ones …
  27. Strategy
  28. Homebase One Way Social Strategy Internet Strategy: Thirds
  29. Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking
  30. Staff Roles
  31. Define a box Define a Box
  32. Start small, reiterate over and over
  33. It takes time
  34. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  35. Choosing, Learning, Using tools
  36. A Story …
  37.  
  38. Contest Opens: December 13, 2007 3:00 PM
  39. December 13, 2007 3:01 PM
  40.  
  41. Strategy Make It Personal Theory Example ….
  42. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
  43.  
  44.  
  45.  
  46. Will it scale?
  47. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  48. Strategy: Stories
  49. Strategy Three R’s of Network Weaving
  50. Relationship Building
  51. Rewards
  52. Reciprocity
  53. Stories and Network Weaving …
  54.  
  55. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  56. What’s more fun than a birthday party?
  57.  
  58.  
  59.  
  60.  
  61.  
  62.  
  63.  
  64. Where did they get all those embarrassing photos?
  65.  
  66.  
  67. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
  68. But my birthday was Jan. 11 th and we had 20 more days to go …
  69.  
  70.  
  71. Spreading Buzz
  72. How To Ask for Donations on Twitter
  73. Offline/Online
  74.  
  75.  
  76. 24 hours before the contest ends We’re in 1 st Place
  77.  
  78.  
  79.  
  80.  
  81.  
  82.  
  83.  
  84.  
  85. WooT! WooT!
  86. Chan Piseth Thank you
  87. Lessons Learned
  88. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Strategy
  89. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
  90. Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/74973135/ </li></ul><ul><li>http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream </li></ul><ul><li>http://www.flickr.com/photos/whybesubtle/385965905/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/415278877/ </li></ul><ul><li>http://www.flickr.com/photos/trektheworld/1445122979/ </li></ul><ul><li>http://www.flickr.com/photos/edwindejongh/388986572/ </li></ul>

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