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Social Media Case Study Slam: Learning

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Social Media Case Study Slam: Learning

  1. Case Study: Easter Seals Facebook Causes Challenge Eve Smith Assistant Director, Interactive Marketing Easter Seals esmith@easterseals.com March 20, 2008
  2. Help, hope and answers 2
  3. Facebook Causes Challenge “50 Days to Earn $50,000 for Your Cause” December 14, 2007 to February 1, 2008 http://giving.casefoundation.org/givingchallenge/home 3
  4. Have you tested the water yet? Photo by The Brit 2 4
  5. 5
  6. Our goals • Identify Facebook users with tie to autism • Evaluate traction of Easter Seals brand • Gather friends for future messaging 6
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