Social Media and International Organizations
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Social Media and International Organizations
- 1. Networked International Organizations Using Networks, Measurement, and Social Media for Learning that Leads To Impact Beth Kanter, Adjunct Professor Monterey Institute of International Studies Day 2 IPSS8534 – January, 2014 Beth Kanter, Adjunct Professor Monterey Institute of International Studies IPSS8534 – January, 2014
- 2. Beth Kanter: Master Trainer, Author, and ChangeMaker
- 3. Your Burning Questions! Welcome Please write down your burning question about networked international organizations or social media on a sticky note What do you want answered by the end of the course? Post it on the flip chart
- 4. Networked International Organizations Using Networks, Measurement, and Social Media for Learning that Leads To Impact Beth Kanter, Adjunct Professor Monterey Institute of International Studies Day 2 IPSS8534 – January, 2014 Beth Kanter, Adjunct Professor Monterey Institute of International Studies IPSS8534 – January, 2014
- 5. The Agenda AGENDA OUTCOMES Day 2 • Morning • Social Media and Policy Cycle • Tool Selection • Facebook Audit • Finish POST Posters Afternoon • Professional Networking with Twitter Mindfulness • World’s Best Intern • Wrap Up and Closing Understand and apply organization best practices in your internship • Apply professional networking and social learning to support internship and career FRAMING Interactive Reflective http://networked-international-organizations.wikispaces.com/
- 6. How can organizations best integrate social media? Agenda Setting Monitoring Evaluation Analysis Policy Development Cycle Implementation Design
- 7. Four Levels of Public Involvement Information Consultation Public Engagement • • • • Collaboration What are the organization’s objectives? What are the best social strategies? What are the best social media tools/platforms and tactics? Will using this platform reach the intended audience?
- 8. No Shortage of Social Tools Is the audience you want to reach using this platform?
- 10. Public Involvement in Policy Level Objectives Social Strategies Tools Information • • Raise Public Awareness Collect Public Opinion Listening Content Monitoring Tools/Platforms Owned Media: Blog, YouTube, Flickr, Infographics, Document Sharing (SlideShare/Scribd), Web Site, Email Newsletters Consultation • • • • Education the public Stimulate public debate Improve decisions Broaden information base Engagement Content Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, etc Q/A Platforms (Quora) Social Curation (Scoop.It, Storify, Delicious) Engagement • • • Involve citizens in problem solving or decision-making Build capacity for implementation Improve outcomes Engagement Content Champions Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, Foursquare,etc Crowdsourcing platforms (Ideo) Eventbrite Google Hangouts Wikis Social News (Reddit) • • • Involve experts Improve policy Resource mobilization Engagement Champions Content Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, etc Q/A Platforms (Quora) Social Curation (Scoop.It, Storify) Google Hangouts Wikis Collaboration
- 11. Work on Posters - “T” • Review organization’s objectives? • Review the social strategies? • What are the best social media tools/platforms and tactics? • Will using this platform reach the intended audience or stakeholder?
- 12. Facebook Audit and Best Practices
- 13. Facebook Audit and Best Practices
- 14. Facebook Audit • The process of reviewing Facebook profile and content/engagement strategy to identify opportunities for improvement. • Helps identify best practices • Good starting point to think strategically how Facebook can be integrated into policy development • Can benchmark and compare Facebook page with other similar organizations to generate tactics. • Tools: Eyes and Brain – plus benchmarking tools like Fan Page Karma
- 15. Facebook Audit: Profile Timeline • Does it have a consistent look and feel? • Does it support organization’s brand or policy objectives? Usage • How many fans? • How many people are talking about the page? Interest • What do they include their four visible tabs?
- 16. Facebook Audit: Content Strategy Types Frequency Engagement • What type (video, images, status updates, links, polls) do they post? • What patterns emerge? • How often do they post? • What is the engagement ratio? • Who are their champions? • Do staff or page admin engage with fans in comments? • Do staff or page admin answer questions from fans?
- 17. Facebook Audit: Analysis Tool http://www.fanpagekarma.com/ http://www.fanpagekarma.com/
- 18. Facebook Audit: Profile Timeline • Does it have a consistent look and feel? • Does it support organization’s brand or objectives? Usage • How many fans? • How many people are talking about the page? Interest • What do they include their four visible tabs?
- 20. Facebook Audit: Profile • • • • Does it have a consistent look and feel? Does it support communications goals? How many fans? How PTAT? [Benchmark ]? What do they show in their interest tags?
- 21. Facebook Audit: Content Strategy Types Frequency Engagement • What type (video, images, status updates, links, polls) do they post? • What patterns emerge? • How often do they post? • What is the engagement ratio? • Who are their champions? • Do staff or page admin engage with fans in comments? • Do staff or page admin answer questions from fans?
- 23. Facebook Audit: Content Types • Photos • Images • Videos • Links • Status Updates (long/short - ?) • Polls
- 24. Facebook Audit: What patterns emerge?
- 25. Facebook Audit: Frequency • How often do they post? • Consistent?
- 26. Facebook Audit: Engagement Ratio Divide the People Talking About This metric with the number of fans and you will get the engagement ratio Under 2%: 2-5%: 5%: Needs Improvement Good Engagement Excellent
- 27. Facebook Audit: Who are the champions?
- 28. Facebook Audit: Does page admin or staff engage?
- 29. Facebook Audit: Your Host Organization • • • What part of the policy development process might Facebook work best for your host organization? How does your host organization’s use of Facebook support their goals? What did you learn about your host organization’s use of Facebook?
- 30. Lunch
- 31. Gallery Walk Hang Your Poster on Wall Look at other posters Leave Notes
- 33. Twitter for Professional Learning and Networking • Twitter 101 • Profile Set up: Elevator Speech/Photo • What makes a good Tweet? • Tweet!
- 34. Twitter Can Support Professional Learning
- 35. Twitter for Professional Networking
- 36. Twitter for Professional Networking
- 37. Twitter for Professional Networking
- 38. Twitter for Professional Networking: Lists
- 39. Get Started: Sign Up for An Account https://support.twitter.com/groups/50-welcome-to-twitter/topics/204-the-basics/articles/100990-signing-up-with-twitter
- 41. Get Started: Profile Descriptions
- 42. Twitter Best Practices and Practicing – Personal Profile Five Minute Exercise: Craft Your Twitter Elevator Speech 1. Who are you? 2. Why should someone want to connect with you? 3. What makes you unique? 4. What is your professional interest?
- 43. Twitter Best Practices and Practicing – Perfect Tweets Omit Needless Words Describe, Simplify, Avoid One thought per Tweet
- 44. Twitter Best Practices and Practicing
- 45. Roundtable Discussion • What do you think is your key strength that will help your internship be a success? • What concerns you most about the internship and working with your host organization? • What is the first thing you will do at your internship when you start so you are successful?
- 46. Advice from Nonprofits • Clarify goals • Regular meeting time with your supervisor • Understand office norms • Get to know people • Participate • Build relationships • Not such thing as stupid question • Don’t be afraid to try to new things • Take pride in your work • Attitudes matter • Be professional
- 47. Mindful Social Media or Mind Full? Photo by pruzicka
- 48. Managing Your Attention Online: Why Is It An Important Networking Skill?
- 49. Self-Knowledge Is The First Step 1. When you open email or do social media tasks, does it make you feel anxious? 2. When you are seeking information to curate, have you ever forgotten what it was in the first place you wanted to accomplish? 3. Do you ever wish electronic information would just go away? 4. Do you experience frustration at the amount of electronic information you need to process daily? 5. Do you sit at your computer for longer than 30 minutes at a time without getting up to take a break? 6. Do you constantly check (even in the bathroom on your mobile phone) your email, Twitter or other online service? 7. Is the only time you're off line is when you are sleeping? 8. Do you feel that you often cannot concentrate? 9. Do you get anxious if you are offline for more than a few hours? 10.Do you find yourself easily distracted by online resources that allow you to avoid other, pending work? A few quick assessment questions Add up your score: # of YES answers
- 50. What’s Your Attention Focusing Score? Source: Lulumonathletica 0…1…2…3…4…5…6…7…8…9…10 Mindful Online………………………………………………………..Need Help Now
- 51. What does it mean to manage your attention while your curate or other social media tasks? • Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority. • Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority • Sometimes in order to learn or deepen relationships -- exploring from link to link is permissible – and important. Don’t make attention training so rigid that it destroys flow. Source: Howard Rheingold NetSmart
- 52. Exercise: Shift Into A Reflective Mindset
- 54. Takeaways: Share Pairs • What’s one tip or technique that you can put into practice about mindfulness?
- 55. Assignment • Do your best effort for the assignment – set of recommendations for your host organization on how to use social media for mission • Jan. 25th • Send by email to Maha and Beth
- 56. Closing Circle and Reflection
Editor's Notes
- http://www.flickr.com/photos/39453315@N04/3724715124/in/photolist-6F993h-78XRZa-7cKtCm-7cKtME-7fhHqx-7jARG6-7jEKtj-7vUqA2-9irWzw-9yvL84-fbpxfo-fL4dS5-8VRdq7-fN98wd-fN98t7-fMRwPk-fKLCov-fL4dXj-e7V14w-e7Pm68-e7Pjqa-e7V2Fu-cu6HWo-cu6K6y-cu6JkL-85SagC-7YhyqP-aEWc9D-gp97Qp-aMRtbK-aL8y3M-aL8Aee-aL8zc8-diGZhF-diGXqN-diGXod-diGXpW-aL8x1k-fKqjku-fK8Jpn-dLvJHX-fuLLfe-a6mZTc-ajTXZd-9qLatF-bzRniD-9wjMii-a1rq1p-8h1w19-gfJWZC-ecQPy3
- http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
- http://www.flickr.com/photos/39453315@N04/3724715124/in/photolist-6F993h-78XRZa-7cKtCm-7cKtME-7fhHqx-7jARG6-7jEKtj-7vUqA2-9irWzw-9yvL84-fbpxfo-fL4dS5-8VRdq7-fN98wd-fN98t7-fMRwPk-fKLCov-fL4dXj-e7V14w-e7Pm68-e7Pjqa-e7V2Fu-cu6HWo-cu6K6y-cu6JkL-85SagC-7YhyqP-aEWc9D-gp97Qp-aMRtbK-aL8y3M-aL8Aee-aL8zc8-diGZhF-diGXqN-diGXod-diGXpW-aL8x1k-fKqjku-fK8Jpn-dLvJHX-fuLLfe-a6mZTc-ajTXZd-9qLatF-bzRniD-9wjMii-a1rq1p-8h1w19-gfJWZC-ecQPy3
- We’re going to spend some time thinking about how organizations can best integrate social media into the policy development cycle and selection of social media toolsMaha gave me this framework and told me that you were all familiar with this framework from your other course workSo, we’re going to do a white board brainstorm – describing what these look like
- We’re going to spend some time thinking about how organizations can best integrate social media into the policy development cycle and selection of social media toolsMaha gave me this framework and told me that you were all familiar with this framework from your other course workSo, we’re going to do a white board brainstorm – describing what these look like
- http://www.fanpagekarma.com/http://blog.kissmetrics.com/steal-your-competitions-followers/?utm_content=buffer0b718&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
- https://www.facebook.com/ UNHCRhttp://www.unhcr.org/cgi-bin/texis/vtx/homeModule 5: Social Platforms - Facebook Best Practiceshttp://socialmediatoday.com/mlewis1/785426/how-perform-social-audit-infographicFacebook Page URL:Number of fans:People Talking About:Does the Facebook Brand Page have a consistent brand look and feel?Does Facebook content support organization’s communications goals?Is content being posted regularly? Is there balance of content that is created by the organization and pointing to aligned partners? Is there a mix of different content types?Is there content that invites interaction and engagement?Are staff members commenting on the page? Facebook Observations: Policy and AdministrationLook and Feel - Profile elementsEngagement: People Talking AboutContent Strategy: Frequency, variety of types, 70/20/10MeasurementFacebook Best PracticesAdditional Reading and ResourcesLearning Activity: Participants will use the check list and look at the host organization's Facebook Brand page (if their host does not have a FB page, they will select a similar organization's page) and identify at least 3 or more areas for improvement.Write up your recommendations on your Learning Journal and include at least one screen capture. This will be part of your final assignment/report back to the host organization. For ideas and tips on how your host organization can improve its Facebook, see the best practices on engagement and the more detailed set of best practices.
- https://www.facebook.com/UNHCRhttp://www.unhcr.org/cgi-bin/texis/vtx/homeModule 5: Social Platforms - Facebook Best Practiceshttp://socialmediatoday.com/mlewis1/785426/how-perform-social-audit-infographicFacebook Page URL:Number of fans:People Talking About:Does it have a consistent look and feel?Does it support communications goals?Does the Facebook Brand Page have a consistent brand look and feel?Does Facebook content support organization’s communications goals?Is content being posted regularly? Is there balance of content that is created by the organization and pointing to aligned partners? Is there a mix of different content types?Is there content that invites interaction and engagement?Are staff members commenting on the page? Facebook Observations: Policy and AdministrationLook and Feel - Profile elementsEngagement: People Talking AboutContent Strategy: Frequency, variety of types, 70/20/10MeasurementFacebook Best PracticesAdditional Reading and ResourcesLearning Activity: Participants will use the check list and look at the host organization's Facebook Brand page (if their host does not have a FB page, they will select a similar organization's page) and identify at least 3 or more areas for improvement.Write up your recommendations on your Learning Journal and include at least one screen capture. This will be part of your final assignment/report back to the host organization. For ideas and tips on how your host organization can improve its Facebook, see the best practices on engagement and the more detailed set of best practices.
- http://www.fanpagekarma.com/Fans: number of likesGrowth: growth rate per weekPeople talking about: engagementPosts per Day: how often they postService level: How Fan page reacts to comments from peoplePost Interaction: Average number of interactions per postEngagement: people talking about divided by number of fansKarma: weighted engagementResponse Time: how long did it take for Facebook Admin to respondDetailed reports that will help you easily answer the audit questions …
- http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1Over the past few years, there’s been a shift toward more visual content. Facebook fans were ignoring most link posts and going right for image or video posts, so many social media managers responded by focusing more on entertaining visual content to keep engagement up.To combat the high amount of low-value visual content being published and push more valuable news feed content, Facebook now previews larger images for link posts. This has helped boost engagement for link posts while making it easier for managers to drive more traffic from the network to their websites and blogs.While the new format levels the playing field for all post types, it’s extremely important to base your strategy on what your fans prefer.Plus, here are 5 tips for measuring and improving the performance of your Facebook posts:① Test the TIMING & DAY of your posts -- check the peak times that your fans are online and be sure to post within 30 minutes. The author of the SME article recommends posting just prior to those peak times to ensure the post already has some engagement before the majority of fans are online. Also, keep an eye on the peak days of the week when your fans are most active on the site. You may want to post your most important posts on the days with most activity.② Test the post FREQUENCY -- for a good majority of Facebook Pages, 1 or 2 posts per day is sufficient. However, there can be a huge range. Some passion pages post as much as several times an hour. Keep in mind that Facebook recently lowered the organic (free) reach again, so if your previous post volume got more activity, you might experiment with changing that frequency (e.g. increase from 1-2 to 3-5). Check your post insights regularly and see if an increase or decrease in post frequency makes a difference in reach, engagement and clickthroughs.③ Test the post LENGTH -- many studies over the years show that Facebook users prefer short posts, about the length of a tweet or just over (approx 160 characters). However, again, just like post frequency, it can vary greatly from page to page. Lots of pages keep the narrative short and sweet and it works well. I like to mix it up. This post is long (blog post length!). I find that it's often way easier and more efficient to compose an educational Facebook post than it is to write a blog post. I'm planning on changing that up in 2014 with much more emphasis on blogging and guest blogging! But, the point is, I know my audience is totally okay with me posting these longer posts on Facebook. So, test it out on your fans -- if you only write super short posts, try expanding it a bit now and then and adding more content.④ Test the POST TYPES -- experiment with post types (text status updates, photo posts, link posts, video posts, events, offers, milestones, cover image changes) and regularly review which ones do well with your audience. Keep in mind that one of the many factors in Facebook's News Feed Ranking Algorithm (aka 'Edgerank') is that a user will see more of the post type that he/she interacts with most. In other words, for fans who tend to like/comment/share photo posts, they'll see more of that type in their news feed. Whereas, fans that interact with link posts, for example, will see more link posts. This is why we have to continually mix it up and keep testing.⑤ Test the CONTENT of your posts -- ideally, your page/business is known for one key focus. What problem are you the solution to? What can your Facebook fans consistently rely upon you to provide for them? Share your own content—mixed with 'OPC', other people's content—that adds value and provides a level of quality education around your key area of focus. Broaden your topic range, but still stay on track with your area of focus about 90% of the time. Then, periodically mix it up with something fun, off-topic, entertaining, humorous, or thought-provoking. Try fill-in-the-blanks, questions/polls, caption-this, etc. (Of course, if the focus of your page is lighthearted and humorous, then perhaps periodically throw in something a bit more serious &/or personal!).com/more-likes-on-facebook/
- Watch the “People Talking About This” Metric: The People Talking About This number is publicly displayed on the left sidebar under the number of Likes. This figure is a good top line indicator of whether you are, in fact, engaging your Alumni. You want to watch the number and how it is trending. For an accurate picture, take the People Talking About This number and divide it by the total number of fans. Healthy pages have percentages between 1% and 5% (or more for great interaction). The PTAT metric includes all the following activities that happen on your page over a one-week rolling period:Liking a pagePosting to a page’s wallLiking, commenting on or sharing a page post (or other content on a page, like photos, videos or albums)Answering a question postedRSVPing to an eventMentioning a page in a postPhototagging a pageLiking or sharing a check-in dealChecking in at a place (if your page has a place merged with it)- See more at: http://www.bethkanter.org/engagement-fb/#sthash.W9GlEWxj.dpuf
- Module 2: Understanding Networks and Networked MindsetsNetworked Mindset and Social Organizations Social Media Policy Social Media Staffing and Capacity Changing nature of social networks Understanding networks How to map an organization’s network PPT20 minutesWork on Maps or Other Activities20 minutesShare Maps20 minutesHandout: Revise so it matches slidesAlternative Activities (add to handout and make slides)Students will create a network map of their host organization’s networks based on interview with host or observation and will map organization's Twitter network (http://twiangulate.com/) Students will review these Twitter Nonprofit CEO lists and pick one that is a great example of a Social CEOhttp://list.ly/list/3vV-curated-lists-of-lists-of-nonprofit-and-philanthropy-ceos-on-twitterStudies will review social media guidelines for all staff examples and review host organization's social media policyhttp://www.bethkanter.org/staff-guidelines/
- Work in small groups, with social media pairing with leaders. (30 minutes) Up a Rowfeeder in the backgroundAsk people to tweet with the hashtag – their reflection about using TwitterTweet the answer to this: How could Twitter be useful in network weaving and connecting for this group as you learn social media?
- http://rsamii.blogspot.com/
- http://rsamii.blogspot.com/
- 1. Why should someone care about your? When possible, leverage an emotional connection.2. Be distinctive. For example were you the first or only one to do something? Perhaps you are the largest or oldest. These distinctives help set you apart and provide credibility.3. Don’t forget the basics. Who does your organization/endeavor benefit? How does your organization benefit someone?4. Finish with an ‘ask’ to follow.
- Other tips for academic internships include: Clarify Internship Goals: Students will have specific learning goals for their internship on one hand and nonprofits that are supervising them might have others. Therefore, it is important for the student to initiate the conversation about what the internship does or does not include and share any specific learning goals at the start of the internship. Set Regular Meeting Time with Your Supervisor: The host organization will assign someone to supervise the student. The student should ask to set up a regular meeting time. This way can avoid popping into the supervisor’s office or feeling that the supervisor won’t talk to them because they are too busy. A regular standing meeting once a week for 30 minutes will avoid frustrations. Also, the student may need more frequent meetings in the beginning. –Understand the Office Norms: Some organizations have different cultural ques when comes to use of technology. For example, some might frown at taking a personal cell call at your desk and view it as unprofessional, while others might find this perfectly acceptable. The same goes for dress codes. In the work place, in office people dress in business casual or formal business attire. Coming to work in t-shirt and jeans may not be appropriate. Observe the dress code.Get To Know People: Spend time getting to know other people that work for the organization with brief break room conversations or having lunch, dinner, or coffee. Find a few staffers that you want to shadow or learn from and develop a professional relationship.Participate: Don’t feel confined by written learning objectives. As long as you are accomplishing your goals, you may also want to ask about attending other meetings both inside and outside the office. There is so much learn from observing and understanding organizational culture, interactions, power dynamics, leadership practices, and team work.BuildRelationships: The internship is not just about getting work experience. It is a great networking opportunity. Building relationships at the organization can help you beyond your internships.There’s No Such Thing As A Stupid Question: Students should not be afraid to ask questions. Sometimes we feel that asking a question makes us look stupid. It is the opposite, it makes you seem curious and an engaged learner, not a sign of inability. But be careful how often you interrupt your supervisor to ask questions. Sometimes it helpful to keep a log and ask them during your regular meeting.Don’t Be Afraid To Try New Things: Your internship is a great laboratory for learning new skills and ideas. Just because the task isn’t specifically related to your degree, it might open up your world.Take Pride In Your Work: Make the little stuff count, like managing your time, checking your work, and being respectful of others.Attitudes Matter: Come to your internship with a can-do attitude and be flexible. Don’t feel that certain tasks or work is beneath you. Be professional, communicate clearly, show up on time, ask questions when you don’t understand, and be proactive about volunteering for new tasks. Think of your internship as an extended job interview. Also, if the internship isn’t the right fit, it is temporary. It might be a good chance to network. And in the end, if discover that working a particular type of organization, team, or task isn’t what you want, that’s a gift.-
- http://www.flickr.com/photos/pruzicka/335467743/sizes/l/
- http://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/We have to cover a lot of ground in our work today and do it while logged on to the greatest tool for distraction and procrastination ever invented! And now we can access the Internet anytime, anywherehttp://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/Nearly 60% said they don’t go an hour without checking their phone. Younger folks were the most addicted: 63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.Our connection never sleeps. 54% said they check their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.We need access everywhere. Nearly 40% admit to checking their phone while on the toilet.Learning how to use mindfulness online is an essential work place skill!
- http://www.flickr.com/photos/tzofia/270800047/sizes/m/in/photostream/http://www.flickr.com/photos/lululemonathletica/5724696305/sizes/m/in/photostream/
- http://www.flickr.com/photos/tracyhunter/144845928/sizes/l/
- This course will be graded as pass/fail. To receive a passing grade, you must attend all class meetings, and complete and deliver the assignments on time and in an acceptable form. The pre-assignment of the rubric and online assessment described below is required. To complete the course, students will submit a final report that will be shared with their host organizations identifying their recommendations for the organization’s social media strategy. Participation does not equal attendance, but is a notable contribution to class discussions and exercises beyond mere physical presence in the classroom. Last, the grading is pass/fail for this course. As long as they post their bets effort for the assignment (e.g. a set of recommendations for making better use of SM to facilitate host organization’s mission/goal, drawing from all the assignments they did during the class) by Jan. 25th they could get a pass. You could check with the students if 4 days would be sufficient. Longer than that may lead to them forgetting what they have learned.
- Share pair 2 xThink and Write index card – one thing to put into practiceBring into the circleMake one commitment for advancing their social media strategyOne word to resonate with you today …Future
- http://bit.ly/network-leadership