1. Meet Jane
Social Media: Simple Starters for PBS Stations
by Beth Kanter, Beth’s Blog

2. She’s worked in the field for a very long
time

3. And her tools have changed over the years

4. Why?

5. She understands the real truths of
raising money …..

6. Stories that tug at the heart
strings

7. Donor loyalty

8. Show me the money!

9. Who, Not What

17. Jane, we need a
social media
strategy and plan by
the end of the
week!

18. I need to do
some
research …

19. Future
donors!

20. Flickr Facebook
What are you
working on?

21. Twitter!

22. That’s the
dumbest
thing I’ve
ever heard
it ..

24. I need an easy
way to get a
grip on this!
Fast!

25. Stories that tug at the heart strings

26. Watercooler conversations
(mediated by photos)
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
Source: Slideshare by Rashmi Sinha

27. Social Features

30. And it isn’t just about doggy photos

36. Social Networking

37. Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha

39. Now I
know
all
these
people!

47. “Over 14,000 profile views in 3 weeks.
500 NEW signups to email list from MySpace”

48. Social Networks, a
good thing …

49. No time?

50. No time?

53. Dip in or Stay Hyper Connected

54. How Used?

66. I love
Twitter!

67. My Perspective
Presence
Content in
many places
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising