This document discusses using social media for fundraising and social good. It outlines various strategies for personal fundraising campaigns, including opening up about why you care, using stories to engage people at different levels, building relationships, and incorporating fun, urgency and competition. Specific techniques mentioned are network weaving by building relationships and reciprocity, and using Twitter to rally donors near a contest deadline. The key lessons are to make it personal, use different engagement techniques, focus on stories and relationships, and bring a fun, competitive spirit.

1. Giving Good Poke
Using Social Apps and
Media for Social Good
Beth Kanter, Beth’s Blog

2. Enough about me …
Photo by Steve Goodman

3. Let’s Talk About My Blog
Profiles
&
Presence Communities
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising

4. Enough about that ..
Let’s talk about …

7. Contest Opens: December 13, 2007 3:00 PM

8. December 13, 2007
3:01 PM

9. I opened my Kimono

11. Strategy
Make It Personal
Theory

12. “The message is not about the charity.
It’s about why the messenger cares.”
Katya Andresen, Network For Good

16. Let’s Talk Strategy

17. Ladder of Engagement
Participator Type
Instigators
Evangelists
Donors
Spreaders
Happy
Bystanders
Listen Share Money Solicit Create
Involvement
Personal Fundraiser does the Network Weaving

18. Strategy: Stories

19. Strategy
Three R’s of Network Weaving

20. Relationship Building

21. Rewards

22. Reciprocity

23. The Three R’s of Network Weaving
In Action

25. Strategy
Fun, Humor, Easy,
Urgency, Competitive
Spirit, and Passion!

26. What’s more fun than
a birthday party?

39. 125 people donated
142 birthday wishes
180 views on “see me
naked” photo

40. But my birthday was Jan. 11th and we
had 20 more days to go …

43. 57 donors
Twitter Rally

44. Twitter Solicitation Technique

48. 24 hours before the contest ends
We’re in 1st Place

59. WooT! WooT!

60. Chan Piseth

61. Lessons Learned
•Open the Kimono
•Make it personal
•Use the Ladder of Engagement
•Stories
•The Three R’s of Network Weaving
•Fun, Humor, Easy, Urgency, and
Competitive Spirit
•Say thank you in creative ways

62. http://www.flickr.com/photos/fine-rain/
http://www.flickr.com/photos/lab2112/
http://www.flickr.com/photos/88531234@N00/
http://www.flickr.com/photos/dwinton/
http://www.flickr.com/photos/dirgon/
http://www.flickr.com/photos/shannonbailey/
http://www.flickr.com/photos/lab2112