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Beth Kanter Beth’s Blog Tapping into  Social Media Tools  to Build Buzz, Find Fans,  and Raise Funds Photo by Thomas Hawk
http://beth.typepad.com Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
Beth Kanter: Trainer Photo by Steve Goodman
 
 
 
 
Over $215,000 raised ….
 
Key Takeaways … ,[object Object],[object Object],[object Object]
http://shareourstrength08.wikispaces.com
Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/
Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
Powered by the tools ….
What is social media, really?
Traditional Media
 
New Media
 
 
Web 1.0
Web 2.0
Click Here
What makes  social  media different?
 
Click Here
Okay, I get it, but  isn’t this just  a fad?
The Trust Factor
How people are getting info to make decisions With my friends
 
 
It’s about engaging with the right 6 people so you can reach lots and lots more ..
Capital Area Food Bank of Texas
They asked their audience for ideas
 
 
 
 
 
 
 
 
You can create a blog or  Twitter profile faster than ….
 
attracting and engaging a  passionate community of fans who will share your story ….
 
Share Our Strength – Day of Service Fighting Hunger with Social Media
Volunteer Social Media Capture Team
An Outline of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tools
A little planning first! Objective Audience Strategy Time Experiment
What is your objective?
Who do you want to reach?
Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
 
 
Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend
 
Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking
Exactly how much time will it take per week?
You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
Start small, reiterate over and over
The best advice from Wendy Harmon, Red Cross Blogger
Starter Steps … http://shareourstrength08.wikispaces.com
Starter Steps … http://shareourstrength08.wikispaces.com
Thank You!  Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
Powered by the tools ….
Twitter: Participate and Listen
Think Twitter is Dumb?
Listen: Twitter Search
Participate
Stream Content
Blog
Photo Sharing:  Flickr
 
Video Sharing: YouTube
Social Networking
Social Networks: First Generation 1) I am linked to -> -> to you  --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
 
 

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Editor's Notes

  1. http://www.flickr.com/photos/thomashawk/27171923/ I’m going to start with some brief points about how social media is different from the past, why you should pay attention, some points to consider before you start, and some tips. http://twitter.com/MikeChapman/statuses/885552755