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LEVERAGING SOCIAL MEDIA: ,[object Object],BECOMING A NETWORKED ARTS NONPROFIT,[object Object],September Calls,[object Object],Track 1:  Beginner,[object Object],Beth Kanter,[object Object]
Welcome!,[object Object],If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166,[object Object],Please use *6 to  Mute your conference line,[object Object],While we’re waiting for everyone to arrive,[object Object],Type into the chat:   What have you learned from your experiment this month? ,[object Object]
This call is being recorded,[object Object],* 2,[object Object],Flickr Photo by Malinki,[object Object]
LEVERAGING SOCIAL MEDIA: ,[object Object],BECOMING A NETWORKED ARTS NONPROFIT,[object Object],September Calls,[object Object],Track 1:  Beginner,[object Object],Beth Kanter,[object Object]
Don’t forget to jot down your reflections in your “wiki journal”,[object Object],On The Call Today,[object Object],Beth Kanter	Becky Jain,[object Object]
Agenda,[object Object],Roll Call (5 minutes)October 11th Workshop:  How To Be Prepared,[object Object],The Grant,[object Object],Peer Assist,[object Object]
Roll Call:  Phone/Voice,[object Object],When I call your name, Unmute by *7,  say hello and Mute by *6,[object Object]
Wiki:  Remember Your Journals,[object Object],http://zoetica-training.wikispaces.com/Participants+Track+1,[object Object],Reflections to add as you: ,[object Object],What did you do?,[object Object],What did you learn?What is not yet clear?  ,[object Object]
Learning Culmination WorkshopTuesday, October 11th9:00 am,[object Object],Jewish Contemporary Museum,[object Object],Learning ObjectivesTo share insights learned from experiments (Track 1),[object Object],To share insights learned from developing strategy (Track 2),[object Object],To answer questions about the grant application process,[object Object],For participants to get feedback to help finalize their grant application,[object Object],To explore ideas of how participants support each other via social media,[object Object]
Agenda,[object Object],9:00-    9:30               Welcome and Arrival9:30-  10:45 		   Speed Geek Round 111:00-11:15 		   Insight Harvesting11:15-12:20 		   Speed Geek Round 212:15-12:30 		   Insight Harvesting12:30-12:45 		   Reflection12:45-  1:30 		   Lunch on Your Own,[object Object],   1:30-2:00  		   Grant Overview/Questions,[object Object],Track 2 Session starts at 2:00 PM,[object Object],http://zoetica-training.wikispaces.com/Culmination+Workshop,[object Object]
How To Be Prepared,[object Object],Speed Geek Presentations,[object Object],Posters,[object Object]
How to Be Prepared,[object Object],This questions are similar to what you will be answering on the grant application.,[object Object],Organization Name and Elevator Speech,[object Object],Experiment Type: Twitter, Facebook, or Listening,[object Object],What were the objectives, audience, and how did it support your marketing plan or audience development plan?,[object Object],What were some tactics that you tried?,[object Object],What worked?  What didn’t?,[object Object],What are your three big ah has or insights that you'll use in your next social media experiment?,[object Object],What’s your next social media experiment?,[object Object],Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB. ,[object Object],http://zoetica-training.wikispaces.com/How+To+Be+Prepared,[object Object]
Implementation Grant:   $2,500,[object Object]
Implementation Grant,[object Object],What is the size of this grant?,[object Object],Grants of $2,500 will be issued; organizations will have the option of directing funds to a vetted consultant through Theatre Bay Area.,[object Object],Who is eligible for this grant?,[object Object],To apply for this grant, the organization must have completed the Beginner courses of Leveraging Social Media (LSM) in either 2010 or 2011, and must not have participated in the Intermediate courses offered in 2011.  It is not a requirement that the same staff that participated in classes still be at the organization. However, continuity of knowledge will be taken into account and should be addressed in the application.,[object Object]
Implementation Grant,[object Object],What is required to apply for this grant?,[object Object],Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012.  This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM.  The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time.  ,[object Object],Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment.  ,[object Object],Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.,[object Object]
Implementation Grant,[object Object],What is required to apply for this grant?,[object Object],Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012.  This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM.  The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time.  ,[object Object],Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment.  ,[object Object],Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.,[object Object]
Implementation Grant,[object Object],What are eligible expenses that this grant can be used for?,[object Object],Grants may be used to pay for staff time, hardware, software or consulting.  Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.,[object Object],When are applications available?,[object Object],Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website.  The application must be completed online.,[object Object], ,[object Object], When must applications be completed?,[object Object],Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.,[object Object],How many grants are available?,[object Object],There are twenty grants available.  The total possible applicant pool is thirty-eight organizations.,[object Object]
Implementation Grant,[object Object],On what criteria will applications be evaluated?,[object Object],Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment.  Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.,[object Object],In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.,[object Object]
Implementation Grant,[object Object],If I have questions about the application, to whom should I speak?,[object Object],Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org.  No phone calls please.,[object Object],For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.,[object Object], ,[object Object], ,[object Object]
Peer Assist,[object Object],Where are you in your experiment?,[object Object],-Describe-What worked?  What didn’t?,[object Object],-Your major insights?,[object Object],-Thoughts about next experiment,[object Object],*6 mute,[object Object],*7 unmute,[object Object]
Reflection and Closing,[object Object],[object Object]

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September track 1 calls

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Editor's Notes

  1. Official Welcome
  2. Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
  3. http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  4. Official Welcome
  5. Beth will read list of participantsBeth will introduce herself“The last few calls I realized that it was hard for me to moderate, work the software, take notes, read the chat and present. So, I’m lucky to have recruited a fabulous co-moderator, Becky Jain. She is going to help me with the back channel – the chat.Becky is a blogger and active on many social media communities. After studying at Wesleyan and the London School of Economics, she came to India to live with her husband, and to work in the development sector. She recently moved to back to the US and in NYC.Say hello!
  6. The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
  7. How To Be Prepared for October 11th WorkshopTrack 1Poster Session: When you arrive, your organization will create a poster using FLIP CHART paper and magic markers. Put words (or drawings) that summarize the key points in your presentation. You have time to create the poster in the morning before we begin. Please think about what you want to share on your poster before the session.Speed Geek: Presentation ContentThis questions are similar to what you will be answering on the grant application.Organization Name and Elevator SpeechExperiment Type: Twitter, Facebook, or ListeningWhat were the objectives, audience, and how did support your marketing plan or audience development plan?What were some tactics that you tried?What worked? What didn’t?What are your three big ah has or insights that you'll use in your next social media experiment?What’s your next social media experiment?Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB. Speed Geek: Delivery Speed Geeking is a great way to quickly view a lot of presentations in a short time. The 5 minute limit keeps presentations short and interesting. One person from each organization will present the five-minute verbal presentation. If a second person from the organization is present, they will listen to the other presentations. All the presenters are arranged in a large circle along the edge of the room. The remaining workshop participants are assigned to a presenter. The facilitator rings a bell to start proceedings. Each participant goes to one of the presenters. Presenters have 5 minutes, to give their presentation and 2 minutes to answer questions. At the end of the eight minutes, the facilitator rings a bell. At this point, each group moves over to the presenter to their right and the timer starts once more. The session ends when every participant has attended all the presentations.  
  8. Speed Geek: Presentation ContentThis questions are similar to what you will be answering on the grant application.Organization Name and Elevator SpeechExperiment Type: Twitter, Facebook, or ListeningWhat were the objectives, audience, and how did support your marketing plan or audience development plan?What were some tactics that you tried?What worked? What didn’t?What are your three big ah has or insights that you'll use in your next social media experiment?What’s your next social media experiment?Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB.
  9. Track 1: Beginner GrantsGuidelines and Frequently Asked QuestionsWhat is the size of this grant?Grants of $2,500 will be issued; organizations will have the option of directing funds to a vetted consultant through Theatre Bay Area.Who is eligible for this grant?To apply for this grant, the organization must have completed the Beginner courses of Leveraging Social Media (LSM) in either 2010 or 2011, and must not have participated in the Intermediate courses offered in 2011. It is not a requirement that the same staff that participated in classes still be at the organization. However, continuity of knowledge will be taken into account and should be addressed in the application.What is required to apply for this grant?Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time. Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment. Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  10. What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  11. What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  12. What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  13. On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  14. On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  15.   
  16. Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Listening experiment. Type it into the chat.