http://bit.ly/beth53

1. Spreading “Happy Birthday” to Send Cambodia Youngsters to School with Social Technology The Art of Retweet, Chocolate, and Learning Loops Beth Kanter, Beth’s Blog How I’m Celebrating My 53rd Birthday: Jan. 11, 2010

2. I’m spending my birthday doing three things I love!

3. Teaching and learning Photo by Steve Goodman

4. Helping children in Cambodia

5. Engaging Content in many places network Sharing Conversations Crowdsourcing Fundraising Learning and content creation Social Technology

6. Today is my birthday, but I don’t any more stuff

7. I don’t want cake and ice cream

8. I want to use social technology to help send Cambodian Youngsters to school!

9. Share some insights with you about how to do it …

10. Spread happiness too!

11. And eat chocolate!

12. Why Cambodia ?

19. 1 2 4 3

21. The results …

24. Ladder of Engagement Participator Type Involvement Personal Fundraiser does the Network Weaving

25. Strategy:Stories

35. Where did they get all those embarrassing photos?

38. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

40. Causes matching feature

41. Conversational Fundraising

42. Apply Learning Loops

43. $6,300

45. Beth is turning 53rd today! And we’re going to learn about the art and science of retweeting!

46. The Science of Retweeting @DanZarrella Ask for Retweet Use Nouns Colons Rule!

47. Ask for the ReTweet

48. ReTweets are Noun Heavy

49. ReTweets have More Punctuation: Colons Rule

50. The Art of ReTweet Compose retweet of this message: Happy birthday Beth! #beth53! Let's send 53 Cambodian kids to school: http://bit.ly/beth53 Rules: Must include hashtagand the bit.ly url Write ReTweetin your own words in a way you think will get attention from your network. Happiness and provoking Review the call to action: http://bit.ly/beth53

51. The Secret Sauce: Learning Loops Review your goals against your metrics , extract insights, and adapt or delete what isn’t working. Learning Loops: Real Time Tracking and Reflection David ArmanoListen, Learn, and Adapt

52. Before During Listening and tracking After

53. Some tracking tools … For our experiment …. Many tools, pick right ones

54. Real Time Tracking Tools for 53rd Birthday # followers # unique references Frequency RT you Frequency RT others Relative frequency updates

55. Real Time Tracking Tools for 53rd Birthday

56. Real Time Tracking Tools for 53rd Birthday

57. Learning “We spend more time figuring out whether something is a good idea than we would have just trying it." - Clay Shirky

58. Think like a rocket scientist Optional Essential

59. Observe and sift through qualitative data like a Primatologist

60. You’re saying that your followers are primates? Anthropologist * is a better metaphor Armano describes it as “digital anthropologist”

62. Increase the # of people joining by 100

63. Test birthday feature to understand how time/effort is needed and document for others

64. Test Causes matching feature

66. Test and tweak

67. Pick the right hard data points

68. Harvest insights

69. Look at what other nonprofits are doing in the space

71. I like to visually document too …

72. Test and Tweak

74. Look at numbers .. You still have to measure to improve

75. Pick the right metrics that translates into a value … Photo by smitty

76. Harvest Insights

77. Grand Synthesis

78. Exercise: Shift Into A Reflective Mindset

79. What did you notice about the experience of eating the chocolate?

80. Let’s Reflect on Your ReTweet Go to your @sign and look at the ReTweets Go to http://wthashtag.com/Beth53 and review the transcript

81. Reflection Questions What tweets were successful and why? What can you take away form this exercise for your class project? What is a good collaborative goal? What is a good success metric?

82. Thank You! Beth’s Bloghttp://beth.typepad.com Have a blog post topic idea?beth@bethkanter.org