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The Secrets of
Personal Fundraising
By Beth Kanter
Before We Begin: Housekeeping Details
Logistics: Ask Questions
                   Type them in
                   here, click send




       Otherwise, I’m talking
       into a black hole!
Logistics: Muting



                  *6 to
*7 to Un-         Mute
mute
After the Session …

• An evaluation survey
• And ….
personalfundraising.wikispaces.com/
Wait for the Recording Lady…
The Secrets of
Personal Fundraising
By Beth Kanter
Beth Kanter, Presenter




             Photo by Steve Goodman
Rebecca Krause-Hardie, Co-Moderator
What you
 need to know
  to launch a
  successful
  campaign!




Learning Goals
What you are starting with ….



                    2.




                           3.
       1.
Overview

Personal Fundraising Campaign
Social Network(ing)
Fundraising Widget from ChipIn
PayPal
Campaign Steps
Personal Fundraising
Personal Fundraising Campaign
“ It can't be about the cause so much as
the messenger.quot;
Katya Andresen, Network For Good
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Clear idea of
how the money
will be spent …
Secrets of Personal Fundraising
Humor helps …
School    Leisure
                                  Professional


Friends
                                   Community


                     YOU

                                  Neighbors
   Family


                           Social Network
             Work
Social Network(ing …)
Social networks sites
and social features
enable you fundraise
more effectively …
Social Networks: First Generation

                                               1) I am linked to ->


                                                                  -> to you




                                        --->You are linked to her ->


                                                                 -> to her…




   Source: Slideshare by Rashmi Sinha
Secrets of Personal Fundraising
Now I
know
all
these
people!
Secrets of Personal Fundraising
Secrets of Personal Fundraising
<embed allowScriptAccess=quot;neverquot;
src=quot;http://www.chipin.com/widget/id/846f
b4cf6a8e2a65quot;
flashVars=quot;chipin_server=www%2Echipin%
2Ecomquot; type=quot;application/x-shockwave-
flashquot;
wmode=quot;transparentquot; width=quot;220quot;
height=quot;220quot;>
</embed>
• What
• Account linking
• Account set up
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Personal Fundraising Campaign Steps
http://fundraisingwidget.org
Step 1: Campaign Planning


Internal
conversation
Feedback
A Match
Getting
Organized
Ask for feedback …
Line up a matching donation, if possible
Getting
                    Organized

                       Goal
                       $ Amount
                       Timeline
                       System



Help me sponsor Leng Sopharath's college education
so she can make a better life for herself
Goal


           Exercise:
       Type into the Chat

  Help me raise $X to do Y for
          Z outcome
Step 2: Communications Strategy


  The Ask
  Prospects
  Campaign Materials
The Ask
1. Outcome of donor’s gift
2. Why Important To You
3. Money will be used for …
4. Call to Action
5. Close
Prospects
Secrets of Personal Fundraising
Campaign Materials

•   ChipIn Campaign Page
•   Email Messaging
•   Blog Posts
•   Photographs
•   Video
Your Chipin
Campaign Page
Secrets of Personal Fundraising
Email Messaging
Social Networks
Messaging
Thank you
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Leveraging
Your
Social
Network
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Secrets of Personal Fundraising
Don’t Forget Face-to-Face
Secrets of Personal Fundraising
Saying Thank You!
Be Creative!
Building Relationships with donors
If you are raising money for a
nonprofit …
The Secrets to Success!
1. It’s about you and why you care!
2. Be clear about what the money will do
3. Urgency and humor work
4. Leverage your social network on and
  offline
5. Don’t under estimate!
6. Say thank you in visible and creative
  ways
7. Be a bridge between your cause and
  donors
personalfundraising.wikispaces.com/
Contact Information


Beth Kanter
beth@bethkanter.org


Beth’s Blog
http://beth.typepad.com

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